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Shopping And Social Media: TJX Companies

Sunday, January 24th, 2010

Marshalls and TJ MaxxWhile Marshalls and TJ Maxx may be known for their deals on name brand merchandise, what they may soon be known for is the community that they have going on their website. From chiming in on the latest pair of designer jeans you got, to what what’s in and what’s out, parent company TJX Companies, is utilizing social media as not only a community tool, but as a way to generate interest in their products.

To most, Marshalls and TJ Maxx means going to the store to see what ‘bargains’ they just got in. Still, TJX Companies hopes to change this by getting the customer interested in their products even before they step into the store.

 

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5 Tips To Becoming A Twitter Rockstar

Thursday, January 21st, 2010

You may have never graced the Billboard Top 100 or even have a musical bone in you, but that doesn’t mean you can’t be a Twitter rockstar. You may not have the your own talk show like Ellen DeGeneres (aka @TheEllenShow) or championship rings like Shaquille O’neal (aka @The_Real_Shaq), but you can still make a name for yourself among the Twitter elite.

With hundreds of opinions on how to ‘properly’ use Twitter, it’s hard to figure out whose right. Follow everyone or follow no one? Tweet everyday or tweet every other day? It’s still too early to see whose right and whose wrong, but here are 5 tips that can help you become a Twitter rockstar.

 

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Posted in Social Media | 1 Comment »

Are You Part Of The Conversation?

Sunday, January 17th, 2010

As more and more companies continue to add social media into their marketing and PR repertoire, one of the big questions they will need to ask themselves is if “they are part of the conversation?” By this, I am referring to if they are actively engaging conversations that mention them, and if not, why.

When you were in school, if a rumor was started about you, your best chance at squashing it before it grew into something outrageous was to confront it head on and to clear the facts. In the same sense, being able to recognize conversations you are being mentioned in as well as identifying ‘potential customers,’ is what makes social media so powerful.

 

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Why We Love Social Media: The Grilled Cheese Truck

Thursday, January 14th, 2010

The Grilled Cheese TruckEveryone knows how to make a grilled cheese sandwich, but no one makes them quite like The Grilled Cheese Truck. Since September of last year, Dave Danhi and his team have been serving up grilled cheese sandwiches to hungry patrons all over LA. Through social media, The Grilled Cheese Truck has not only attracted a huge following, but its a great example of how one company is using social media right.

I had the opportunity to chat with Dave and learn more about how he’s making LA go crazy for his Cheesy Mac and Rib through social media.

Let The Buzz Begin

One of biggest takeaways I got from talking with Dave was when he told me the story about how The Grilled Cheese Truck actually started.

 

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Posted in Marketing, Social Media, Strategy | 1 Comment »

Question 1: Is “Viral” Right For You?

Sunday, January 10th, 2010

Viral Video

It’s every marketers dream is to be able to get their video content to the front page of YouTube. By doing so, it’s validating all their hard work and time put into making it. If you look at the front page of YouTube, typically, the videos on it have anywhere from 50,000 views to upwards of 500,000. Even more important is that this is typically only after a few days of being released.

So how can you make your video go viral? It’s easy to say that good content is always a sure shot, but if it were that easy, why doesn’t everyone do that then? I’ve seen plenty of videos with great content, but they only have only a couple thousand views. Great content is important, but there is definitely more to it.

Here are 4 questions you should ask yourself if you decide you want to create a viral video:

Question 1: Is “viral” right for your campaign?

 

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What If Super Mario Used Social Media?

Thursday, January 7th, 2010

Super Mario

It seems today that everyone and anyone who is famous is using social media. From famous celebrities like Oprah and Ashton Kutcher to even the President of The United States, social media has officially arrived. Still, one question that some are asking is where the most famous plumber in the world is? Where is Super Mario and why isn’t he using social media?

If you look at Twitter and Facebook, Super Mario has yet to break into the social media community. For someone as famous and iconic as him, it makes us wonder, what if Super Mario used social media?

5 Things Mario Would Tweet

Probably the first social media platform that Mario would try out would be Twitter. If he did, here are a few tweets that you might expect to see from Super Mario:

 

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Posted in Social Media | 4 Comments »

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