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Social Media Strategies Conference 2009

Friday, September 25th, 2009

jun and zach sponsored and presented at the Social Media Strategies Conference on Tuesday, September 22nd 2009.  The event was packed with eager executives looking to learn more about how they can leverage social media for the benefit of their company and how to ultimately measure ROI.  The bottom line is that we’re all running businesses and unless we can measure the return on our investment, there won’t be much room for social media in the marketing world much longer.

Thankfully, many of the speakers touched upon this subject and there were even great panels that highlighted “How to measure social media.”


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Passion – A prerequisite for social media

Friday, September 18th, 2009


Photo by Achew

Most marketers claim that social media is for EVERYONE.  I’m going to have to disagree.

What compels someone to do 2 hours of research for 1 blog post?  What motivated someone to reach out to bloggers, Twitter users, and to comment on Facebook fan pages in addition to all of the other business tasks that he or she needs to do?  Why would someone want to associate his or her brand with the company and speak to people on the company’s behalf.

People do it because they’re passionate about their work.  If you love your company/job, then you’re going to go above and beyond what is expected of you and the people you interact with will notice this.


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Online Marketing Requires an Integrated Approach

Tuesday, September 15th, 2009


Image by Damselfly

If you want to maximize visibility and sales with traditional marketing, then you would run a campaign through 3 traditional channels: TV, radio, and print.  By hitting all three channels at the same time, you would have a great chance at hitting your target market and cause them to take action on your advertisement.

In the internet playing field, I’ve noticed that companies take a tunnel-vision approach to marketing instead of taking an integrated solutions approach that encompasses all forms of internet marketing.  The most effective online marketing method is NOT an individual social media, seo, or ppc campaign; the most effective form of online marketing is a campaign that infuses social media, seo, ppc, and affiliate marketing all into one campaign.


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It’s not how hard you push along the way; It’s if you have it in you to finish

Thursday, September 10th, 2009

michael jordan

The title to this post is my favorite Michael Jordan quote ever. I think it truly exemplifies the mistakes that most companies make while building a social media push. The majority of companies that I have spoken to believe that all they need to do is build the profile, and the fans and followers will come. A company is extremely surprised when they build a Twitter profile and they only get 50 followers the first month. Even worse is when companies hoard Twitter followers and build an account with 10,000 followers full of spammers and other companies.

Like Michael Jordan said, it’s easy to build the profiles; however, what counts is what you do with those profiles.


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Twiistup 2009 Recap and Report

Monday, August 10th, 2009


This year’s Twiistup was set to not only provide a fun, exciting mixer where entrepreneurs and social media lovers could dance the night away, but it was the first time that the conference branched out into a two day event focused on providing valuable content to the young internet entrepreneur.  The team was the first on the scene to capture the event, talk with the showcasing entrepreneurs, and meet with Hollywood and Social Media legends like Brooke Burke and Brian Solis.

Day 1 – The Entrepreneur Showcase

As Day 1 opened, I could tell that this was going to be an exciting day full of learning.  Day 1 began with a showcase of 12 startup companies that are doing amazing things in the social media world.  Here are some of our favorite companies that presented:


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Building Community With Social Media

Friday, August 7th, 2009


by Natasha Wescoat

Social Media is another way to communicate our entity or brand to the rest of the world in a way that’s unlike traditional media.

There’s a conversational element to social networking. The web is uncensored and open to everyone’s ideas, creations and opinions which opens up opportunity for expansion and awareness of your brand as well as implementation of marketing that is both effective and impactful.

We have the ability to connect to our clients and potential followers on a level that cannot be touched with traditional marketing.

We can recieve and give instant feedback and content to one another. That kind of return rate is incredible.

With networks like Flickr we can post and expose our product or design for instant feedback and sharing amongst others. Within social networking, you can take a product, service or brand to the masses at a rapid level. When one post, tweet, or video is posted, it can immediately be shared, reblogged, tweeted or emailed to someone.

The potential snowballing effect is massive.


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Tuesday, July 14th, 2009

When I look out in the social media landscape, I see a sea of people on Twitter and on the blogosphere who are social media “experts” and “gurus.” I sit back and wonder: “How many of them have actually done social media consulting work for a company and built a successful campaign?”

I’ve been in the social media world since the beginning, and feel that I have met a majority of the Gen Y leaders who are doing things right. People like Monica O’Brien, Greg Rollett, Rebecca Thorman, and Cody McKibben are carving a great path for Gen Y social media consultants that produce high-quality work for clients and focus on results.

Social Media Marketing does not have a standard formula

Social media marketing is the newest form of marketing and the hottest buzzword right now. Unlike SEO or affiliate marketing, there is still no “right” way of doing it and no one has yet to establish a concrete formula that produces the results companies want. And there in lies the problem for most companies: Social media marketing cannot possibly have a standard formula because it is based on building real relationships with customers and clients.


Why the majority of companies still don’t get it

In my experience as a social media consultant, I have spoken to a lot of companies about how social media will bring value to their company. Time and time again I see companies make incorrect assumptions about what social media can do for their company:

  1. Companies want an instant increase in traffic and revenue
    Just like search engine optimization, social media marketing will not bring an instant increase in traffic or sales. It takes time to reach out to a target audience and build trust with them. The ultimate goal is to build a community or tribe around your company through social media by being transparent and providing the highest form of customer service and value.
  2. Companies focus on the quantity of new followers rather than the qualityThe number of fans you have on Facebook and the number of followers you have on Twitter does NOT matter. When it comes time to make a sale, if your follower is not interested in your product, then it doesn’t matter if you have 10,000 of them because these followers are irrelevant to your brand or product.Companies need to focus on the relevant fans and followers. A company may only have 1,000 followers, but if they’re highly target and relevant to the company brand, then these people are very likely to evangelize the brand to other people that matter.
  3. It’s not about building the profile, but what you do with itI think it’s great when companies go out and take the initiative to start a blog, Facebook, Twitter, Stumble, Digg, and a bunch of other social media profiles. However, companies need to realize that a company Stumble account is going to do very little in terms of ROI.You can’t just start a blog and hope that people will read your content. The content has to be value-driven and (in the words of my friend Derek Halpern), the content must be “to die for”.

These are just three of the many problems that will address and solve for companies.

What to expect from

We are going to be unleashing something very big into the social media world. Our team is composed of Gen Y leaders who have not only grown up with social media, but who have proven to be able to produce quality social media work for companies.

Our goal is to educate individual professionals and companies about how to concretely use social media to produce great results for their companies. We will be producing video tutorials, conducting video interviews, launching a daily podcast show, hosting events, and providing the platform where companies large or small will be able to confidently step in the social media realm and come out on top.

Get ready for a social media revolution lead by Gen Y.

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