Author Archive

Making a Big Impact in a Little Space: The Art of the Profile

Wednesday, January 15th, 2014

Image by Raymond Bryson

Social media marketers are always on the lookout for trends and new things to pick up on. However, it’s important to get back to the basics every once in a while. One of these is the art of giving attention to the profile.


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Reaching Out Tactfully as a Brand on Social Media

Tuesday, November 12th, 2013

Image by Howard Lake

Once again, a great calamity has shaken the world. And once more, many are rushing to push aid towards those who need it most. Among them are businesses that not only can provide a greater amount of aid than individual citizens, but can also give back to those that help the cause.


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Leveraging Studies to Improve Your Social Media Marketing Approach

Tuesday, October 29th, 2013

Image by 401(K) 2012

Data consistently plays a vital role in marketing. From determining the demographics of a brand to finding the best kind of media to appeal to a particular audience, data provides marketers what they need to execute an effective plan of action.

But when you have no marketing background and just knowledge that social media can help boost your brand, information from studies can still push your business forward. It’s all a matter of finding out how to best use the data you’ve gathered and how it applies to your business or your marketing approach.


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Successfully Riding the Wave of Crowdfunding for your Project

Tuesday, October 1st, 2013

Image by Jean-Marc Astesana

If you’re tech-savvy, you may have noticed the rise of crowdfunding in the form of projects on Kickstarter or Indiegogo. While the idea of raising funds through supporters may sound curious, it actually has generated a great deal of success, helping everything from consumer-level 3D printing to a musician’s tour get off the ground.


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How to Deal with Social Media on Somber Holidays and Moments in History

Tuesday, September 17th, 2013

Image by Paul Stein

Some of the biggest social media faux pas done by companies—even large brands—is usually due to the way they’ve handled a particularly sensitive issue. Sad and even tragic moments, whether on the news or as part of the nation’s collective memory, are all a part of life and it’s only human to acknowledge them.

But how does a business deal reconcile the need to show their human side on social media with being professional to an extent?


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Interesting Features that You Might Have Missed on Google+

Tuesday, September 3rd, 2013

Image by Cordey

While it’s not the most popular social media site today, some people have to admit that Google+ can be quite the hidden gem. Most people have grown to love this network as a new place to meet like-minded people and follow the latest topics on a variety of interests. But did you know that its features go far beyond that?

Here’s a run-down of a few interesting features to explore the next time you use Google+.


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Social Media Ads: How to Make the Most of Them

Thursday, July 18th, 2013

Image by Wrote

As Twitter had recently adopted ads and other social networks as well have created plans to incorporate such services into their site, marketers now have more tools at their disposal to help their brand get seen by their target audience. Interestingly, though, these advertisements on social media sites work differently from others across the internet.

Thus, to make the most out of their investment in these new forms of advertising, marketers should become aware of the way each social network handles paid ads. Here are a few examples to get you started


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