Author Archive

Maintaining branding with employees- online

Tuesday, May 18th, 2010

image from joshgard

Let’s think for a minute that you are a small business owner that had an employee start various social media accounts. At the time, your marketing department just wasn’t up to the task.


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Humans need social media

Tuesday, May 11th, 2010

photo by storvandre

It doesn’t matter if you are 15 or 55, at one point or another everyone feels that they are misunderstood, or don’t share anything in common with the immediate people around that. Social Media changed the ball game.


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Politics and Social Media

Tuesday, May 4th, 2010

image from Will Lion

Now, I’m not here to promote anyone. I’m just here to talk briefly about how social media has changed politics.


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Text isn’t dying- it’s evolving.

Sunday, April 25th, 2010


I remember reading Taming of the Shrew in grade school and thinking ‘this is English?’ Nope. I was wrong. It’s Elizabethan. It’s what our language has evolved from.

Facebook, Twitter, YouTube and more have been playing active roles in the evolution of language. With the development of online tools, we’ve been able to enhance communications between countries, cultures and languages. While students may not have a grip on how we’ve talked and written in the past, they have developed their own language that fits with the tools that they are surrounded with. Isn’t that more resourcefulness than anything?


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Take the plunge! Listening to Online Conversations

Sunday, April 18th, 2010

photo by Steve Rhodes

When people suggest that you observe conversations happening online, how can you do that?

To see your company, brand or potential employees interact with customers and viewers online is imperative for future development, growth and expansion. But how is this done?


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The Strategy Before a Social Media Jump

Sunday, April 11th, 2010

Image by myspacefriendsadder

I recently had the pleasure of working with a small non-profit in Minneapolis/St. Paul, MN. We sat down and had coffee and discussed what I do and how I could possibly help them. We touched on communications and dabbled in current communications methods. Suddenly, someone had pulled out a document that had been created by a recent volunteer***.

*** Disclaimer: Now, I’m all for volunteer activity.  However, they are not always the best resources for creating a business or non-profit communication plan when they are currently freshmen in college seeking a degree in speech.


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Ways to Promote Your Blog

Sunday, April 4th, 2010

Image by Kristina B

When it comes to blog promotion, it’s not a ‘if you build it they will come’ mentality. You need to be proactive in promoting your blog, its community and content.

Missed the boat

If you are using social networks, take a minute to evaluate your blog’s presence on each of them. Is it linked as a permanent staple on the site, or is it posted every so often? If you only post the new updates, those new posts can get lost downstream. Think of a Facebook news feed or a Twitter feed like a stream. When you throw a toy sailboat into the water, it’s not going to hang out right in front of you, it will move with the current. If people come by later, unless they are looking for it downstream, they have obviously missed the proverbial boat. Take a peek and evaluate where you are posting your blog.


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