There are several ways that consumers can save money via social media.
But as a business, do you know the tools that are available to promote events, specials and post coupons?
From using Flickr to Twitter specials, organizations are cuing into where their audiences hang out, and some companies are getting extremely creative.
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Photo by _ltwp
You’re active on Twitter, have a blog going, are developing your company’s LinkedIn page all while being ‘fan’-ed on Facebook. You’ve learned the social media ropes, but how do you manage it all day-to-day?
It’s not only time consuming to visit each social network page, but also inefficient. Luckily, there are several options once you learn some social media functions. The social networks (Facebook, LinkedIn, etc) can be accessed and maintained through third party applications.
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Photo by Laughing Squid
If I can tell you one thing I’ve learned by being a part of social media, it’s that by going global- I’ve become more local.
The bloggers and social media enthusists I began following long (months) ago brought me into communities and groups in my own backyard. One way I learned about organized groups, conversations and chats was through the simple art of using and following Twitter hashtags.
What?
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Photo by tammyjq41
Recently, I had an opportunity to network with a group of young communication professionals in the Twin Cities. Everyone attending had diverse backgrounds, some where leaders in social media, while others were twitter skeptics and even a few new bloggers. Either way, we realized that everyone learned about the event through- social media.
What this means…
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Photo by annejan88
When people are researching and learning more about your organization-Â which is the responsible thing to do before an interview process- will they see what you are selling?
Online tools – especially those in social media — have been beaten into recruiters and human resources heads to be used for recruiting and even screening, but what about the opposite? Screening companies or organizations, goes deeper than ‘Googling’- we’re networking.
When potential job candidates are looking at you to be an employer, better believe that all the guns are out.
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What I mean is, that you hold the keys to figuring out how to utilize social media. Its just a matter of answering the 6 main questions that you learned in composition class in elementary school.
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Image by Aaron & Alli
I’ve worked in several communications sectors, including radio and newspaper. While some stations and papers were consistent in their mediocrity, others were blowing items and competitors out of the water. Since I had the pleasure to work and intern at a number of places, I realized one key component that the successful groups strived in, while the struggling organizations could barely make ends meat.
The organizations that are most successful created, promoted and maintained a community- they were all team players. This was instilled in the company’s or organization’a culture, and it made for not only a wonderful work environment, but a phenomenal learning community.
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