Author Archive

Tool Time: SocialBro makes Twitter marketing management a cinch

Thursday, November 22nd, 2012

Tool Time: SocialBro makes Twitter marketing management a cinch

Marketing your brand on Twitter can be exciting and fun. You get to bring news to your brand’s followers, meet and talk to interesting people, and see their positive response tweets about your good announcements. But while doling out your regular 140-character tweets can be easy, the ensuing online marketing campaign management and engagement monitoring can really be challenging, especially when you have a considerably large number of followers. To help you with these, you’ll need to be armed with the right social media tools. SocialBro is one of these tools that carry a lot of very useful features to help you simplify your Twitter management tasks.


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Pinterest launches secret boards

Thursday, November 15th, 2012

Pinterest launches secret boards

Image by ShardsOfBlue

As one of recent years’ breakout social media sites, Pinterest has been adapted by brands as a powerful Internet marketing tool. With it, companies are organizing their photos into various boards to directly engage with their demographic. Through these boards, they’re able to supercharge their online presence, communicate with the mass public, and compel their followers through visual communications. Recently, the social media site unveiled secret boards, a new way of organizing linked contents with other users.


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Podcasting ideas to broaden your brand’s market reach

Tuesday, November 13th, 2012

Social Media Marketing: Podcasting ideas to broaden your brand's market reach

Image by brainblogger

For many people, podcasts have replaced terrestrial radio, becoming their de facto source of news, and entertainment in the audio platform. They’re no longer tied to the programming and schedule blocks that so characterized yesterday’s radio stations—a factor that immensely helped the downloadable audio format gain that significant push in today’s pop culture.


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Tool Time: Services for backing up your WordPress blog

Tuesday, November 6th, 2012

Tool Time Services for backing up your WordPress blog

Image by Eldkvast

Threats can come from different sources online—from the monetary motivated hackers from the dark underbelly of the Internet that stealthily creep into your WordPress-based site’s servers down to the heat-seeking malware you unwittingly welcome into your computers at work through unassuming e-mail attachments. Once your computer and servers get hit, your blog, potential sales and engagement opportunities and your followers’ trust can all come crashing down into a heap of slashed syntax and deflated pixels.


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Critical Facebook marketing mistakes you should avoid

Tuesday, October 30th, 2012

Image by Sean Davis

Earlier this month, Facebook’s most recognizable co-founder and CEO Mark Zuckerberg announced that the social media giant has reached over one billion users. This alone, gives brands a lot of opportunities to reach out to people within and beyond your brand’s demographic. Add the site’s bevy of features and capabilities and you have a powerhouse on your side.


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Ideas for using Pinterest for brand marketing

Tuesday, October 2nd, 2012

Image by greyweed

Brands have so many platforms where they can leverage on visual communications to their advantage and reach their marketing, sales and customer service goals. And among the newest social media services, Pinterest has become quite the crowd-favorite, flocked by brands and users alike.

So if you’re like most forward-thinking brands today, then you’re already sold on getting aboard the Pinterest train. And if you still haven’t created your brand’s own profile, now’s a great time as any to start being proactive in establishing your presence on the social media site. Here are a three ideas for making the most out of Pinterest for your online marketing.


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Password best practices to keep your brand safe on the social Web

Friday, September 21st, 2012

Image by Tekke

As you may know, choosing a password is the first step in keeping your brand safe online. This is for all your social profiles and Web and cloud computing services you’ve signed up for. But sometimes, if hackers are motivated by financial gain or by intentions to data mine your precious information, they will find ways to crack your password and gain entry into your account. Once there, they can get their grubby hands on your brand’s personal information, saved files, and, alarmingly, your list of followers.


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