MattCheuvront | Social Media Marketing

Author Archive

Crowd-sourcing and New Media

Friday, March 5th, 2010

What does “New Media” mean to you? Where do you see Social Media, Blogging, and the Web 2.0 world heading next? For me, “New Media” is about allowing anyone and everyone to create this media themselves, encouraging creativity, and providing low barriers of entry (so everyone – regardless of tech-know-how – can participate).

Recently I launched a project called “The Epiphany Moment” – what took several months together has resulted in something that truly defines what “New Media” means to me. Every element of this was 100% crowd-sourced – individuals submitted their own videos to be a part of this, which were then edited and set to original music – all of which was done at zero cost.

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Tags: Blogging, content creation, Matt Cheuvront, relationships, Social Media, social media tools, Strategy
Posted in Marketing, Social Media, Strategy, Technology, Uncategorized | 1 Comment »

Relationships: Are You Making Time for Social Media?

Saturday, February 20th, 2010

It’s real, it’s here…slowly but surely you, me , and everyone else is buying into Social Media as a viable communication channel, networking tool, and marketing/sales platform. The realization isn’t happening all at once, but little by little, businesses and individuals are seeing other examples of success using Social Media, and they want to know how they can integrate it into their own marketing mix.

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Tags: applications, authenticity, companies, conversation, customer service, Marketing, Social Media, Strategy, the right way
Posted in Social Media, Strategy | 2 Comments »

Every Company Should Use Social Media

Saturday, January 30th, 2010

Recently I wrote a blog post reviewing David Meerman Scott’s “New Rules of Marketing and PR” – in it, David implores his readers that every company can find value in this world of Social Media and that EVERY SINGLE COMPANY, without question, should be tapping into the online community to enhance the buyer experience.

The post brought up an interesting debate and throughout, we kept getting caught up in the semantics of the term “Social Media”. What does it mean? What does it encompass? Why should every company be using it?

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Tags: Advertising, applications, Business, community, companies, Marketing, Matt Cheuvront, networking, online marketing, Social Media, social media tools, social networking, Strategy
Posted in Marketing, Social Media, Strategy | 1 Comment »

Why Everyone (Even You) Needs to be on Twitter

Saturday, January 23rd, 2010

Twitter has taken the world over by storm – it’s amazing to think that even a year ago, many of us barely knew it existed and since then, its use has spread like wildfire.

But what I’ve come to find is while there are MANY people using it, there are even more who still think it’s stupid – who don’t understand that this little service that goes so far as to limit the amount you can say – can be such a vital tool for anyone and everyone. Here are four reasons why everyone (yes, even you) should climb aboard the Twitter bandwagon.

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Tags: community, conversation, Marketing, Matt Cheuvront, Social Media, Strategy, the right way, Twitter
Posted in Social Media, Strategy | 1 Comment »

Author Archive

Crowd-sourcing and New Media

Connect with Consumers from Multiple Angles Using Multiple Mediums

Relationships: Are You Making Time for Social Media?

Read 10 Times More Than You Write

If You Don’t Talk, No One Will Pay Attention

Every Company Should Use Social Media

Why Everyone (Even You) Needs to be on Twitter