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Crowd-sourcing and New Media

Friday, March 5th, 2010

photo by brainflakes.org

What does “New Media” mean to you? Where do you see Social Media, Blogging, and the Web 2.0 world heading next? For me, “New Media” is about allowing anyone and everyone to create this media themselves, encouraging creativity, and providing low barriers of entry (so everyone – regardless of tech-know-how – can participate).

Recently I launched a project called “The Epiphany Moment” – what took several months together has resulted in something that truly defines what “New Media” means to me. Every element of this was 100% crowd-sourced – individuals submitted their own videos to be a part of this, which were then edited and set to original music – all of which was done at zero cost.

 

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Connect with Consumers from Multiple Angles Using Multiple Mediums

Friday, February 26th, 2010

photo by OurManInside

If you think about it – it’s extremely easy to lump Social Media and blogging into one simple idea: WRITING. And while it may start there – while building connections, connecting with consumers, and building relationships may be inspired by written words, it goes much further beyond that. The most effective Social Media strategy is to “hit” your community from multiple angles, using multiple mediums. Here are a few things you should be considering (if you’re not already implementing)

 

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Relationships: Are You Making Time for Social Media?

Saturday, February 20th, 2010

It’s real, it’s here…slowly but surely you, me , and everyone else is buying into Social Media as a viable communication channel, networking tool, and marketing/sales platform. The realization isn’t happening all at once, but little by little, businesses and individuals are seeing other examples of success using Social Media, and they want to know how they can integrate it into their own marketing mix.

 

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Read 10 Times More Than You Write

Saturday, February 13th, 2010

We all talk about the importance of writing and blogging – the benefits it can have for you as an individual as well as the perks it can generate a business. Blogging provides a gateway, and entrance for your readers, consumers, and clients into the real you – the individual behind the words and the face behind the company. If you haven’t tapped into the power of blogging and what it can do for you and your business…you’re missing out.

But this article isn’t a plea for you to get out there and start blogging – but rather, an advocacy for something that’s even more important. READING.

 

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If You Don’t Talk, No One Will Pay Attention

Saturday, February 6th, 2010

Social Media 101 will tell you that listening is the number one thing you can and should be doing to get the most out of marketing in the Web 2.0 world. It’s all about listening to your clients, customers, and community – paying attention to what they’re talking about and where they are talking – then, after spending a lot of time lurking, listening, and waiting, figuring out the right time to jump onto the dance floor and start that whole “customer engagement” tango everyone talks so much about.

While listening is imperative, critical, and tremendously important to the process – the engagement point is where the rubber hits the road.

 

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Every Company Should Use Social Media

Saturday, January 30th, 2010

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Recently I wrote a blog post reviewing David Meerman Scott’s “New Rules of Marketing and PR” – in it, David implores his readers that every company can find value in this world of Social Media and that EVERY SINGLE COMPANY, without question, should be tapping into the online community to enhance the buyer experience.

The post brought up an interesting debate and throughout, we kept getting caught up in the semantics of the term “Social Media”. What does it mean? What does it encompass? Why should every company be using it?

 

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Why Everyone (Even You) Needs to be on Twitter

Saturday, January 23rd, 2010

Twitter has taken the world over by storm – it’s amazing to think that even a year ago, many of us barely knew it existed and since then, its use has spread like wildfire.

But what I’ve come to find is while there are MANY people using it, there are even more who still think it’s stupid – who don’t understand that this little service that goes so far as to limit the amount you can say – can be such a vital tool for anyone and everyone. Here are four reasons why everyone (yes, even you) should climb aboard the Twitter bandwagon.

 

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