As a small business owner or entrepreneur, you’re constantly looking for ways to one up the competition. If your opening a coffee shop, one of the first questions you’re going to ask is, “How do I compete with the Starbucks’, Caribous’, & Dunkin Donuts’ on every corner”? The answer? Offer something unique, do something better, find your niche and run with it.

Social Media can play an integral part in your competitive marketing mix. It’s low entry barriers makes it easy for anyone to jump on the bandwagon – allowing for a direct line of communication between you, the business owner, and your consumers. Big businesses are starting to catch on, but they’ll still never be as successful at the medium as you CAN be. Here are three steps that will ensure you are getting optimal results, and maximum ROI to the bottom line.

Read the rest of this entry »