The Digital Five Tool Player (AdamCohen.com)
Social media marketing is here to stay. Already, many agencies, vendors, and marketing departments are factoring the Internet and social networking platforms into their marketing strategies. Adam Cohen believes there are five elements that can leverage a digital campaign. Read on to find out.
What is Your Relationship Strategy (Relationship-Economy.com)
Social media platforms such as Twitter and Facebook, in themselves, are not a social media strategy. They are merely channels for your content and containers reflecting your presence. Your online presence and content would mean nothing unless you can add value to others.
5 Ways to Get the Support of Social Media Influencers (SocialMediaExaminer.com)
Social media influencers are what we call the people whom everyone listens to. Get them to notice your campaign and you can be sure it will be spread to a wide range of channels. The trusty Social Media Examiner provides tips on how to get the influencers move to your favor.
6 Ways to Avoid a Social Media Meltdown (GigaOM.com)
It is every company’s greatest nightmare to have their neatly planned and executed social media campaign crash into pieces right before their eyes. The article above presents six ways to avoid it.
Social Media and Negative Comments – What Should You Do? (SocialMediaDudes.com)
There is no way to control the way your followers are going to respond to you once your social media campaign takes flight. When negative comments arise, here is some advice on what can be done to curb them.
