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F8 Conference 2017: Predictions and Insights for Social Media Marketing

Tuesday, April 18th, 2017

Image by fbf8.com

 

At this year’s Facebook Developer Conference, social media marketers can look forward to insightful sessions, interactive demos, and announcements of launches and major changes to the company’s family of applications and services: Facebook, Instagram, Whatsapp, Messenger, Oculus, Workplace, Audience Network, and Internet.org.

 

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Social Media Monitoring Lets You Adopt a More Strategic Approach to Your Campaigns

Tuesday, April 11th, 2017

Image by pressthebigredbutton

 

Tactical SMM involves the use of monitoring tools to evaluate and analyze daily activities, online conversations, and negative or positive comments around your brand across specific social media platforms. To realize long-term value from SMM, marketers must integrate their social media efforts with other business processes.

 

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Monthly Link Roundup – 03-31-17

Friday, March 31st, 2017

This Is Not A Test: Google Optimize Now Free — For Everyone (Analytics.GoogleBlog.com)

Last Spring, Google launched its enterprise-class A/B testing and personalization product, Google Optimize 360. The solution saw great demand from customers so the search engine giant made it more accessible by launching a free beta version last fall, which garnered over 250,000 users requesting an Optimize account. Last March 30, Google announced in its blog that both Optimize and Optimize 360 are now out of beta, with the former immediately available to everyone for free.

Youtube Creators Have Complained About Declines In Ad Revenue (Recode.net)

Several big-name advertisers suspended ads on YouTube last week and the week before after discovering their ads were making money for videos containing hate speech or supporting terrorism. Google has responded by promising greater transparency and saying it will be more aggressive in ensuring brand safety of ad placements.

Study: Only 22% Of Consumers Have Engaged With A Chatbot (RetailDive.com)

Chatbots haven’t been a retail reality for all that long, and only got a high-profile market boost from Facebook about one year ago. So, it’s probably not fair to expect customers to actually seek out chatbots.

SXSW: 4 Best Practices to Make Bots the Next Big User Interface (AdAge.com)

People spend more and more time on their smartphones, but with such a limited set of apps that it’s becoming harder and harder for newcomers to reach them. Chatbots are the solution; they play out on one of the entrenched sets of apps that people already chronically use: messaging apps.

The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success) (LeadPages.net)

landing page creation is a bit like chemistry. You’re taking elements that already exist and putting them together in just the right proportions to engineer the exact reaction you want from your audience. But which elements do you need?.

Ironic but True: Scheduling Instagram Posts in Advance Can Make You More Spontaneous

Tuesday, March 28th, 2017

Image by Dean Hochman

 

More and more brands are already seeing the huge marketing potential of Instagram. Now with 600 million active users, an average engagement rate of 2.261%, which is 2 and 2.2 percent higher than Facebook and Twitter respectively, the photo- and video-sharing app is recognized as the fastest-growing social network.

 

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Instagram Doubles Its Ad Stats in 6 Months with Over 1 Million Advertisers

Tuesday, March 21st, 2017

Image by Puyade

 

It’s been a year and a half since Instagram rolled out the red carpet to all advertisers, and the photo- and video-sharing app has now over 1 million monthly active ad users. That’s five times as many advertisers as the app claimed more than a year ago, and twice as many as it had six months ago.

 

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Carthago delenda est: The Logic Behind Facebook’s Snapchat Dupes

Monday, March 13th, 2017

Image by gnuckx

 

Yes, Facebook is ripping off Snapchat. While it’s not innovative of Facebook to copy another platform’s ideas and products, the logic behind the method is solid. It reflects a clear focus that’s not driven by ego or innovation, but by Facebook’s ongoing need to solidify its position in the current business landscape.
 

 

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New City Guides by Facebook Can Boost Contextual Recommendations

Monday, March 6th, 2017

Image by TechCrunch

 

To better utilize its vast data insights and improve users’ personal recommendations, Facebook is set to roll out a new feature called City Guides, a friend-sourced tourism listing for popular locations around the world.

 

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