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Weekly Link Round Up – 05-11-12

Friday, May 11th, 2012

Three Reasons Why Happy Brands Win in Social Media (SocialMediaToday.com)

Companies that have a fun culture – even if their product isn’t fun – are often successful in using social media because this enthusiasm and happiness easily shines through. This culture not only allows brands to better convey their message, it also enables them to have better customer service interactions.

Why Small Business Have A Huge Advantage Over Brands In Social Media (SocialMouths.com)

There’s this misconception that because they have bigger budgets and more resources, big businesses have an advantage over smaller ones. The author dispels this notion, and lends insight into various aspects of social media use where smaller businesses have the upper hand.

Five ways to change your “relationship status” with influencers (Bazaarvoice.com)

When building and maintaining relationships with influencers, there are a number of things to take into consideration. These include focusing on mutual value, practicing relevance and restraint, forgetting automation, trusting your instincts, and choosing the right indicators.

Brands Focusing Solely On Facebook Are Destined To Lose (SocialMediaExplorer.com)

With 900 million users, Facebook is easily the most appealing social media network for marketers. However, the author warns against brands putting all their eggs in Facebook’s basket, as there are many concerns surrounding the network that are expected to grow over time.

How TED used social media to evolve from a single event into a global media brand (SocialFresh.com)

Starting out as a single conference and evolving to become a global media platform, TED Media is the quintessential example of how social media transforms brands. The author explains the factors that led to TED Media’s success.

Weekly Link Round Up – 05-04-12

Friday, May 4th, 2012

The Path from a Social Brand to a Social Business (BrianSolis.com)

Integrating social media into marketing efforts is fast becoming the new normal for many businesses. But utilizing it just for marketing is only realizing a part of social media’s potential. Social businesses embrace introspection and extrospection to adapt to rapidly changing market conditions and opportunities.

Savvy Social Media Users Influence Peer Purchases (MediaPost.com)

For marketers, the new golden rule is to beware of socially adept consumers. New research reveals that consumers who use social media for service tell more people about their experiences with companies and products. With that in mind, companies need to be aware of how they serve these social media-savvy consumers.

Facebook Begins Rolling Out News Feed “Offers” for Local Small Businesses (SocialMediaToday.com)

Local small businesses are in luck as Facebook rolls out a new feature especially made for them. News feed “Offers”, currently available in beta to a limited number of local business Pages, allow small businesses to draw in customers with special events and deals.

The new window shopping: how to build brands by photo sharing (BazaarVoice.com)

Photography can do a great deal to help a customer connect with a brand. In using photography to build an emotional connection with an audience, marketers should keep a few tips in mind to ensure that they are paving a way towards a deeper connection.

Yahoo! Sees Small Business Dashboarding Need (SocialMediaExplorer.com)

The Yahoo! Small Business Marketing Dashboard offers small businesses a wealth of tools to them manage their online presence. The dashboard pulls together web analytics, paid search advertising, e-commerce, social media monitoring, directory listings, and more into a single home designed for business owners.

Weekly Link Round Up – 04-27-12

Friday, April 27th, 2012

Facebook Timeline Changes for Business Pages: New Features & Image Resolution (IThinkInfoTech.com)

This relevant post explains how businesses can further improve their marketing efforts, following the different changes applied to the Facebook Timeline for brand pages.

Facebook Timeline is increasing engagement, but why? (BusinessInsider.com)

Tom Johansmeyer explores how the forced transition to Facebook Timeline for brand pages can affect end-user engagement and how it was able to elicit positive reactions to the new format.

5 Ways Businesses Are Using Facebook Timelines (SocialMediaExaminer.com)

By adding interesting milestones, creative cover photos, using the Highlight feature, making apps more visible, and using the About section to give visitors a call to action, businesses can use their Facebook Timeline more creatively.

Top 20 Best Brand Timelines on Facebook (SocialMediaDelivered.com)

Two months after Facebook launched the Timeline for brands, Elisa Pequini shows readers her top 20 picks of companies that are interacting, informing, converting, and entertaining on Facebook.

Marketing in the Timeline Era (SocialMouths.com)

ShortStack CEO and Co-founder, Jim Belosic discusses the pros and cons of the Facebook Timeline for brand pages and how this feature has affected fan engagement for businesses.

Weekly Link Round Up – 04-20-12

Friday, April 20th, 2012

Tumblr Holds Its Nose, Opens Back End to Ads (ReadWriteWeb.com)

Despite Tumblr’s stance against advertising on its site, changing times and demands have lead it to change its opinion. Starting May 2, the site’s 50 million bloggers will begin to see ads on their user dashboards through the featured post spot.

8 New Google+ Changes and How They Impact Your Business (SocialMediaExaminer.com)

As with any popular site’s redesign, Google+’s revamped look comes with changes that will affect the way both users and businesses use it. Notable new features include the larger header image and profile photo, as well as new navigation features to make it easier to keep the discussion going with different circles.

The Future of Facebook Advertising (Soshable.com)

In an interesting turn of events, it seems as if Facebook has only gotten stronger despite the fact that fans are not becoming cheaper for advertisers. Due to the strength of Facebook’s detailed targeting, it is still an essential part of many digital campaigns.

Facebook for eCommerce: It’s about customer retention, not acquisition. (SocialMediaToday.com)

While it does seem backward, the truth of the matter is that businesses are less likely to find new customers rather than get in touch with old ones on Facebook. On average, 84% of a page’s fans are existing customers. Because of this, businesses should consider focusing on customer retention rather than plain selling.

Cost-Efficient Facebook Marketing for Small Business (idaconcpts.com)

Tools are essential for digital marketers looking to make the best out of the social networks they communicate on. Small businesses looking for a cost-efficient tool for marketing can consider Qwaya, which allows users to have total access and control of their ads on Facebook.

Weekly Link Round Up – 04-13-12

Friday, April 13th, 2012

4 Ways to Use Twitter for Customer Service and Support (SocialMediaExaminer.com)

Having become more and more mainstream, Twitter has become a powerful tool for delivering topnotch customer service. The author shares four ways to leverage Twitter to get your customers (and those who aren’t yet) to love you more.

Meet Generation C: The Connected Customer (SocialMediaToday.com)

Generation Y has become an influential force in the economy, which is why marketers need to get to know this segment more. Dubbed by the author as the “Connected Customer,” this generation behaves very differently from their traditional counterparts because of their connectedness.

Social Media And Customer Service Go Hand-In-Hand (RevMediaMarketing.com)

Social media is easily recognized as one of the fastest and most effective ways to communicate with customers. To make the most out of this platform, businesses need to respond accordingly.

Case Study: How H&R Block Uses Twitter for Customer Service (EConsultancy.com)

The author dissects tax services company H&R Block’s use of Twitter in a case study, outlining how they use the tool to respond to customer feedback. Going beyond simply responding, though, they also actively seek out those who mention their company and engage them in conversation.

Learn How To Meet Influential New Customers Using This Free Twitter Tool (SocialMediaCommando.com)

Using social media is not about promoting your products or services outright; it’s about starting better conversations. Marketers can do just this with the help of Twitter’s Advanced Search function, which allows them to directly address potential customers.

Weekly Link Round Up – 04-07-12

Saturday, April 7th, 2012

Instagram Helping Big Brands Filter, Share, and Promote Their Message (Technorati.com)

With a whopping 2,000 new sign-ups per minute and as many as 2.9 million new users per day after its launch on Android, Instagram continues to challenge social media giants and attract brands like Burberry, Nike, Tiffany & Co., and Banana Republic.

Do you have an image problem? Here are 3 ways to solve that! (Avenuesocial.com)

Adam Helweh teaches us how to increase brand affinity, attract inbound traffic, and communicate and engage with customers visually through infographics, photo-sharing, and social bookmarking applications.

17 Examples of Creative Facebook Page Cover Photos (HubSpot.com)

As Facebook’s “Timeline” design becomes mandatory this week, it’s certainly worth it for you to put your business page’s valuable real estate to good use and make your cover photo stunning, creative, and functional. Cory Eridon shows us 17 inspiring Facebook cover photos from 17 brands that did it right.

5 Reasons Images are King with Social Media Marketing (JeffBullas.com)

People are undeniably visual and things like color and movement reel them in and keep them coming back for more. In this compelling post, Christine Kane gives us five reasons why businesses should start adding images to their blogs, Facebook pages and other social media accounts.

Five Digital Tools to Boost Your Brand’s Image in Social Commerce [infographic] (SocialCommerceToday.com)

This colorful infographic illustrates how social bookmarking, f-commerce, digital couponing, mobile photo sharing, and gamification have helped brands engage their fans and improve their image.

Weekly Link Round Up – 03-30-12

Friday, March 30th, 2012

Five (Serious) Tips For Using Humor to Connect, Engage, and Influence (SocialMediaExplorer.com)

Humor is a potent element that has driven everything from amazing ad campaigns to infamous viral videos. It’s not all about being funny, though. There are ways to use humor in the best way possible to not just protect your brand image, but also to become a more popular presence around the Internet.

12 Hilarious Facebook Timeline Updates from @OldSpice (JasonKeath.com)

One of the goals Facebook had in mind with the release of the Timeline is to make it possible for people (and companies) to tell a story. @OldSpice adds its unique, manly flavor to Timeline storytelling to provide its audience with a creative take on using the new page layout.

The Taylor Swift Guide to Growing a Massive Fan Base (ProBlogger.net)

Taylor Swift isn’t only popular for being a great musician at a young age. On Facebook alone, the singer-songwriter has gained a whopping 27.8 million likes. This isn’t all just for her music, though. Swift’s success is all thanks to the way she connects with her fans, stays candid with them, and expresses gratitude for each and every one of them.

Learn To Communicate With Your Audience Without Pressuring Them To Buy, Buy, Buy (SocialMouths.com)

The goal of content marketing is to give businesses a way to communicate with potential clients and existing customers without giving out a blatant sales pitch. Now, most companies wonder why they would want to pursue this strategy. It’s simple: it increases web traffic, creates a sales generation list, reduces the sales cycle, and finally, establishes an expert presence.

Build Conversations. Build Loyalty. (SocialMediaToday.com)

One reason to why companies want to engage their target audience is to gain loyal followers. But what can a company do to build loyalty? While there are different models for loyalty building that a business can follow, at the core of many is simply building conversations.

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