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Your Best Bets and Strategies for Growth Hacking

Tuesday, October 10th, 2017

Image by cubedude27

 

The phrase “growth hacking” might be this year’s biggest buzzword in marketing, but it really is more than that. The practice, coined by Sean Ellis and popularized by fast-growing startups, is a strategic, creative, and technical approach to business with a single goal: growing as fast as possible.

 

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Use Instagram Stories’ New Poll Stickers When You Need Your Followers’ Insight

Tuesday, October 3rd, 2017

Image by Instagram

 

These days, social media users want their followers’ opinions and approval in real-time. Well, now there’s an (existing) app for that. Instagram recently gussied up and launched its latest feature: poll stickers on Stories. It will help users on running Instagram version 16 or above on iOS and Android make their virtual friends an even more integral part of their real lives.

 

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Monthly Link Roundup – 09-29-17

Friday, September 29th, 2017

Twitter’s Testing an Expanded 280 Character Limit with Some Users (SocialMediaToday.com)

Early this year, Twitter CEO Jack Dorsey addressed questions about the possibility of extending the length of tweets. Now, Twitter is testing a change that will double its character limit for selected accounts, but it’s still not clear when the change will roll out to all users.

Facebook Spins Off ‘Messages’ As Standalone Ad Objective To Boost Messenger Bots (MarketingLand.com)

With an aim to make businesses be better informed of ways they can promote their Messenger accounts to their target markets, Facebook is making its options for businesses to buy ads more apparent. Advertisers using the company’s Ads Manager can now set “messages” as their campaign objective.

Small Businesses Can Now Schedule Videos from a Smartphone with the YouTube Studio App (SmallBizTrends.com)

The YouTube Creator Studio for mobile will soon be getting an upgrade and a new name. YouTube Studio is a tighter, more streamlined app with more features, including a ton of useful analytics, as well as the ability to schedule posts right from your smartphone.

Pinterest’s new Sections feature begins beta testing, public launch in ‘weeks’ (Techcrunch.com)

Speaking at TechCrunch Disrupt San Francisco, Pinterest CEO and co-founder Ben Silbermann announced the launch of a new feature inspired by the site’s power users. The new addition, dubbed Sections, will allow Pinterest users to divide their board into various sub-groups related to a board’s main topic.

INFOGRAPHIC: Customer Service Goes Social (MarketingProfs.com)

Customers can be very demanding—an infographic by Conversocial reveals that over half of all online shoppers expect real-time customer-care responses. But businesses must adapt, and that means finding ways to better manage customer requests and complaints on social media.

The Role of AI in Your Digital Marketing Strategy

Tuesday, September 19th, 2017

Image by Ars Electronica

 

Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.

 

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Vlogging Quick-start Guide: Exuding Confidence on Camera

Tuesday, September 12th, 2017

Image by Jim Makos

 

Videos are everywhere—they’re in websites, your social media feeds, and they even show up in search engine results. Starting a video blog or vlog is a powerful way to spread your message and reach potential customers, and regular video posts can solidify your connection with your audience.

 

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Is Your Small Business Ego Out of Control?

Tuesday, September 5th, 2017

Image by nothing

 

Owners of small businesses require a healthy amount of ego to have the courage and commitment to start a company. With a lot of uncertainty and without positive early reinforcement, they need to have the confidence that comes with a strong sense of self-worth to succeed. However, as the company grows, their ego can also get in the way of improvement and ultimately cripple their business.

 

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Monthly Link Roundup – 08-31-17

Thursday, August 31st, 2017

How AI And Image Recognition Are Transforming Social Media Marketing (MarTechToday.com)

Rob Begg of MarTech Today explores how visual content, artificial intelligence, and image recognition are making it easier for marketing professionals to locate discover visual content on social media for improved metrics and customer service.

Is Artificial Intelligence Marketing Gold? (DestinationCRM.com)

While it’s important for marketers to watch out for the latest trends and consider the benefits of new technologies such as artificial intelligence, they should also take a step back and examine the issues they are trying to solve. In essence, how will technology enable greater personalization and improved customer service?

How to Use AI To Improve Customer Acquisition? (TheNextWeb.com)

Brands with strong marketing components and resources are harnessing the power of artificial intelligence in different ways to get ahead in their respective business landscapes. AJ Agrawal explores the different methods that marketers can implement to use artificial intelligent to improve their customer acquisition efforts.

Why Marketers Need To Double Down On Artificial Intelligence (Forbes.com)

These days, marketers can’t afford to overlook the power of artificial intelligence. Not only is it the latest innovation in social media marketing, but it offers brands several opportunities to get a head start on their competition.

Beyond Bots: Artificial Intelligence in Marketing (Business2Community.com)

Chatbots aren’t the only form of artificial intelligence making a debut in social media marketing. There’s also predictive customer service, ad targeting, catered recommendations, and image recognition, just to name a few. By incorporating such AI technologies, SMBs make marketing campaigns targeted and more manageable.

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