Three Reasons Why Happy Brands Win in Social Media (SocialMediaToday.com)
Companies that have a fun culture – even if their product isn’t fun – are often successful in using social media because this enthusiasm and happiness easily shines through. This culture not only allows brands to better convey their message, it also enables them to have better customer service interactions.
Why Small Business Have A Huge Advantage Over Brands In Social Media (SocialMouths.com)
There’s this misconception that because they have bigger budgets and more resources, big businesses have an advantage over smaller ones. The author dispels this notion, and lends insight into various aspects of social media use where smaller businesses have the upper hand.
Five ways to change your “relationship status” with influencers (Bazaarvoice.com)
When building and maintaining relationships with influencers, there are a number of things to take into consideration. These include focusing on mutual value, practicing relevance and restraint, forgetting automation, trusting your instincts, and choosing the right indicators.
Brands Focusing Solely On Facebook Are Destined To Lose (SocialMediaExplorer.com)
With 900 million users, Facebook is easily the most appealing social media network for marketers. However, the author warns against brands putting all their eggs in Facebook’s basket, as there are many concerns surrounding the network that are expected to grow over time.
How TED used social media to evolve from a single event into a global media brand (SocialFresh.com)
Starting out as a single conference and evolving to become a global media platform, TED Media is the quintessential example of how social media transforms brands. The author explains the factors that led to TED Media’s success.
