Blog

Author Archive

The Morality Clause: Should It Affect Your SMM Campaign?

Wednesday, May 11th, 2016

Image by kosmolaut

 

Would you walk away from a client or project when ethics, beliefs, or political opinion come into question? Discussions about ethical dilemmas are common in many scenarios, and is hardly limited to marketing campaigns, but nothing brings it into sharp relief quite like election year.

 

Read the rest of this entry »

Social Media Marketing in the Age of Algorithms

Tuesday, May 3rd, 2016

Image by x6e38

 

Over the last few years, nothing seems to have gotten the digital marketing industry more excited or riled up as the topic of ‘algorithms’—their introduction, updates deployed across search engines, and how social networks have begun to adopt them.

 

Read the rest of this entry »

Monthly Link Roundup – 04-30-16

Friday, April 29th, 2016

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell (ADWEEK.com)

While retailers have long fretted over whether social media sites drive adequate sales, major players in the category seem to have no intention of backing away from Facebook, Twitter and Instagram. However, a new study shows that only 1.5 percent of retailers’ last-click e-commerce transactions came via social media.

Business Relationships, Not Reach in a Post-Social Media Marketing Age (HuffingtonPost.com)

It is tempting to want to expand social media reach, but mere exposure to larger numbers rarely offers a return on investment of marketing costs. In this fragmented media time, brands need to carefully plan for how social media tools strengthen broader business goals.

Is Facebook Lite Starting a New Social Media Marketing Trend? (SkyWord.com)

Does Facebook Lite foretell for the future of Facebook marketing and, broadly, social media advertising? Will other social networks follow suit with smaller versions of their applications for memory-crunched phones, and slow connectivity? Whether Facebook Lite is a harbinger of things to come or simply a step in the brand’s quest for absolute world domination, this is a trend worth watching.

What Do Social Media Algorithms Mean For You? (Forbes.com)

Social media algorithms have led to a lot of changes to social media, and not always desired ones. If you are going to take advantage of social media for business purposes, it’s vital that you understand what algorithms mean for you.

3 Powerful Social Media Marketing Lessons From Game of Thrones (SocialMediaToday.com)
With regards to Game of Thrones, the level of cultural saturation comes with its own set of rules, and there are some great lessons we can take from those rules in social media marketing and communications. It’s not quite Valar morghulis (“all men must die”), but helpful all the same.

F8 Conference 2016 Highlights: Bots, 360° Video, and VR

Tuesday, April 19th, 2016

Image by pestoverde

 

Facebook dominated the marketing and tech newsreels last week, thanks to announcements made during its annual F8 developers’ conference. Although the event is primarily aimed at developers, it’s when the company announces some of its biggest news and unveils services and features that users can expect in the coming months.

 

 

Read the rest of this entry »

Emotional Responses in Marketing: Convincing Customers to Buy

Tuesday, April 12th, 2016

Image by blondinrikard

 

Marketing campaigns that encourage people to share and buy can be summed up in one word: emotional.

This should come as no surprise as it was previously discussed how neuroscience plays a big part in marketing. Furthermore, studies have shown that people rely heavily on emotions when making brand decisions rather than information. Emotional responses to ads also have greater influence on an individual’s intent to buy than the content shown on marketing material.

 

Read the rest of this entry »

Social Messaging and the Inevitable Rise of the Bots

Tuesday, April 5th, 2016

Image by quinn.anya

 

SXSW 2016 hailed social messaging apps as one of the industry’s next big marketing trends, but it’s likely they will evolve beyond being just another ad platform. In Asia, platforms like WeChat, Viber, and LINE have already shown how messaging apps can be effective channels for commerce, and all indicators point to the fact that the same could happen here in North America.

 

Read the rest of this entry »

Using Neuroscience to Structure Your Customer Acquisition Strategy

Tuesday, March 29th, 2016

Image by thelunch_box

 

Containing approximately 100 billion neurons that enable humans to process information, the brain can greatly influence how your target audience will respond to marketing and sales strategies. By leveraging the power of neuroscience and structuring your customer acquisition campaign around it, you can accelerate your customer growth, sales conversions, and business development in record time.

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis