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Social Media Marketing in 2015—What Does the Future Hold?

Tuesday, December 2nd, 2014

Image by Fimb

With the year coming to a close, social media marketers everywhere are all trying to get a glimpse of what 2015 has in store for us all. While many experts have already given their piece about what to expect next year, from emerging trends that shouldn’t be ignored, to platforms that might just come to an end, there are a few notable predictions, as well as recommendations, that are worth mentioning.

 

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Monthly Link Round Up – 11-28-14

Friday, November 28th, 2014

How to edit captions on Instagram (CNet.com)

Now Instagram users no longer have to be embarrassed by glaring editing errors left in their photo captions. With Instagram’s latest update on the iOS and Android versions of the app early this month, users can now tweak captions after they have been published.

Facebook releases ‘Say Thanks’ video creation tool in time for Thanksgiving (TheVerge.com)

Social media giant Facebook rolled out a new video generating tool in time for Thanksgiving to let users ‘say thanks’ to a loved one. Using the new tool, users can make a video by putting together pictures and other posts between the user and his or her friend.

Twitter Now Lets You Search for Any Tweet Ever Sent (Wired.com)

This month, Twitter has begun rolling a new search service that allows users to look for any tweet sent using the social network. While the new tool only lets users run basic keyword searches as of now, there are plans to expand the tool so that it can perform more complex searches in the future.

Twitter’s ‘Buy’ button gets its first holiday promotion (Mashable.com)

Twitter has just begun testing its new “Buy” button through AMC Theatres’ promoted tweets. Followers who click on the Buy button will be led to a landing site where they can enter credit card information to purchase a gift card.

Facebook’s social network for businesses reportedly launching January 2015 (TheNextWeb.com)

Facebook has announced that it’s set to launch its new workplace-collaboration tool in January the following year. Dubbed “Facebook at Work,” the tool will enable employees to communicate and work together in real time using an interface that’s similar to the social network.

This Holiday Season, Try Mixing Traditional & Social Media Marketing Strategies

Tuesday, November 18th, 2014

Image by Kevin Dooley

 

The holidays are just around the corner, which means you need to be in heavy marketing mode soon if you want to take advantage of all the profits and benefits this often overwhelmingly busy season has to offer.

 

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Hashtag Tips for Your Holiday Campaigns

Tuesday, November 11th, 2014

Image by Owen Robertson

Not making the most out of #hashtags for your holiday social media campaigns? It may be small, but the hashtag is a powerful tool that can help you in communicating your brand across a number of platforms including Twitter, Instagram, and Pinterest, just to name a few. Here are a few tips to help you use the hashtag not only to get people to see your brand, but also to specifically mention it in the things they post.

 

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Some Tips for a Successful Holiday Campaign on Social Media

Tuesday, November 4th, 2014

Image by Wonderlane

The holidays are just around the corner! With only a few more weeks left before the festivities, be sure you’ve double-checked everything you need to make this year’s holiday social media campaigns successful so that your plans fall through without a hitch and you get the most out of the season. As you go over your marketing strategy, don’t forget the following tips to help you stay on top of your followers’ minds:

 

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Monthly Link Round Up – 10-31-14

Friday, October 31st, 2014

Snapchat messaging app gets its first add… and it’s very creepy (TheGuardian.com)

With its first paid advertisement on the app, SnapChat is hoping to generate money through paid ads—something entirely new to the company. The advert was a 20-second trailer of Ouija, a horror film by Universal Studios.

Facebook Launches Anonymous Chat App Called ‘Rooms’ (TIME.com)

Facebook recently launched a free mobile app called ‘Rooms’ allowing users to set up anonymous chat rooms for shared interests. The chat rooms are only for invite and accessible through a special code scanned by the phone’s camera.

Tumblr Bets on Video, Updates Its Player with New Features (Mashable.com)

With video posts growing more in popularity on Tumblr, the company recently gave its built-in video player a series of improvements to enhance user experience. Some of the updates include infinite looping, HD quality and auto play options, and the ability to drag videos to the side so that they stay visible while users scroll down for new content.

Twitter acquires Twitpic’s photo archive to keep it alive (TheNextWeb.com)

Twitter has acquired Twitpic’s domain and photo archive so that users can still access their old pictures despite the app shutting down. Twitpic had already announced last September that it was discontinuing service before announcing again that a potential investor could save it. It finally shut down on October 25 due to lack of interest.

YouTube Considers Paid, Ad-Free Subscriptions (WSJ.com)

YouTube is currently considering a paid, ad-free subscription version that lets users watch videos without ads, which had been the website’s main source of revenue. This option will exist alongside the current ad-supported version to give users more choices on how to watch videos.

Pinterest vs. Instagram: Which Visual Platform Should You Use?

Tuesday, October 21st, 2014

Image by Jason Howie

Of the many social networking platforms out there, Pinterest and Instagram are growing to be the favorite among long-time marketers on social media, and this shouldn’t be a surprise: as predominantly visual creatures, human beings are drawn to images more powerfully than to pure text, which means an opportunity for marketers to increase engagement and conversions.

 

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