Author Archive

Identify Your Success Formula by Running A/B Tests

Tuesday, August 18th, 2015

Image by dzingeek


Social media marketing involves more science than you think; most of the knowledge you’ve obtained as a marketer comes from running experiments to understand which strategies are bringing about the results you want and converting consumers to customers.


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Tools to Effectively Lead Your Business through Change

Tuesday, August 11th, 2015

Image by SomeDriftwood


In a world that’s changing really quickly, the only business strategy that’s guaranteed to fail is one’s inability to embrace change. Companies, regardless of size and industry, need to grow and break free from their familiar silos of membership, products, and culture to adapt to trends and new ways of thinking.


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Newsjacking 101: Three Tips on How to Leverage Breaking News

Tuesday, August 4th, 2015

Image by MikeLicht,

Latching onto big, real-time events to promote a brand has long been a marketing tactic to garner media coverage, but the practice has grown into popularity in social media and for good reason: just think of how much you can take advantage of trending hashtag or keyword searches to boost exposure for your brand. The problem, though, is that it’s also easy to get it wrong—and even incur the ire of the virtual world.


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Monthly Link Roundup – 07-31-15

Friday, July 31st, 2015

Twitter’s Project Lightning could be called ‘Moments’ (

“Project Lightning,” which Twitter announced last month, may be renamed “Moments” once launched sometime this year, though the final name remains undetermined for now. At its core, the upcoming feature will let users follow breaking news or live events on Twitter’s homepage even when not logged in.

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images (

Crimson Hexagon, a social media analytics company, has just joined Tumblr’s list of data partners including Adobe Social and Curalate, among others. Given access to the microblogging site’s real-time data, the company gathers information on the instances brands have been mentioned in text, imagery, and more.

You Can Finally Search Instagram on Your Desktop (

Instagram has finally given its desktop version search capabilities that let users look up usernames, hashtags, or locations. The added feature follows another recent update that improved the design and user-friendliness of the photo-sharing website’s desktop experience.

Facebook gears up to fight YouTube with new video publisher tools (

To catch up with YouTube, Facebook announced new updates that include customization options when uploading videos, as well as an improvement of the back-end tools for organizing video collections. These features will begin rolling out in the next few weeks.

YouTube’s New App Plays To Creators (

YouTube has launched a new version of its app that enables creators to deliver content to fans more effectively through a new subscription tab feature. New video creation tools have also been added to the app.

Losing Followers? Social Media Bad Habits to Avoid

Tuesday, July 21st, 2015

Image by jayninelessons

Let’s say you began with over a thousand followers during your first month on a social network, but as the year went on, you started noticing the numbers dropping like flies on a hot summer’s day. What could have gone wrong?


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Shake it Off: How to Effectively Manage Negativity on Social Media

Tuesday, July 14th, 2015

Image by clement127


If you do a lot of social media marketing for your business, you’ve probably had a run-in with a troll. When he isn’t busy living under a bridge, a troll can be found harassing people online. He doesn’t ask valid questions or show a sincere interest in learning about your product or business; his goal is to get under your skin and piss you off. Also, he works hard at distracting you from reaching customers and the people who truly matter.


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The Importance of Utilizing SMM Strategies in Your Healthcare Business

Tuesday, July 7th, 2015

Image by NEC Corporation of America


Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.


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