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Streamlining Lead-nurturing Campaigns with Customer Data

Tuesday, December 6th, 2016

Image by quinn.anya

 

Building an active relationship with buyers equips marketing teams with the skills and tools necessary in guiding people through the sales journey. Engaged sales teams in turn are able to nurture leads and anticipate consumer needs to improve the buying experience.

 

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Monthly Link Roundup – 11-30-16

Wednesday, November 30th, 2016

Now You Can Create Twitter Moments via Mobile Devices (SocialMediaToday.com)

Twitter has officially announced that users can now create and share their own Moments via mobile device. Although the microblogging platform faces an uphill battle in getting users to see the benefits and potential of creating their own Moments, a simple, mobile user-friendly process is an essential first step.

Facebook Testing New Multiproduct News Feed Ads (Adweek.com)

Facebook is testing a new type of multi-product News Feed ad with several advertisers. The new ad units will incorporate a featured main image or video with related products images underneath. When users click on an ad, they will be directed to a second page with more products. Another click brings users to the retailers websites, where they can buy products shown on the ads.

Snapchat Spectacles: Here’s Everything You Need to Know (SocialMediaExplorer.com)

Last November 10, Snapchat released Spectacles, which are sunglasses fitted with a video camera that allow users to film snaps from their own perspective. As the first consumer electronics product from the company, Spectacles are designed to work exclusively with the Snapchat app.

Automating Your Customer Interactions: Get Ready for Chatbots (ContentMarketingInstitute.com)

Chatbots are software that automate the task of talking with people online. They enable marketers to personalize their content delivery strategy and have meaningful conversations with customers at scale. As chatbots change the conversation between brands and customers, they present various opportunities (and risks) to marketers and consumers alike.

Instagram Tests Shoppable Photo Tags (Techcrunch.com)

Instagram wants its users to shop without having to interrupt their scrolling with a browser window, which is why it started showing shoppable tags on photos from several brands to iOS users in the US. Eventually Instagram wants to add a Save feature so users can bookmark posts as they browse and come back to them when they’re ready to shop.

Here’s the 411 on Instagram’s New Live Video Feature

Tuesday, November 22nd, 2016

Image by Instagram

 

Instagram Live is one of the two major updates recently released by the photo-sharing platform. As part of Instagram Stories, a feature that was released in August and is now used by 100 million people every day, Instagram Live lets users broadcast videos to their followers in real-time.

 

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Social Media Marketing Lessons We’ve Learned from Elections 2016

Tuesday, November 15th, 2016

Image by justgrimes

 

From what social media would lead us to believe, Election 2016 may be the wildest and most divisive one in the history of the U.S. It used to be that traditional mediums like TV, radio, and print were the primary means for candidates to share their platform and spread their views, but this time, between the candidates and their supporters, you’d be hard-pressed to go online without seeing someone’s political rants.
Here are some of the biggest social media lessons we’ve learned from Elections 2016:

 

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How to Generate Leads Through Your Content Pages

Tuesday, November 8th, 2016

Image by dimnikolov

 

Is your website content doing what it’s supposed to—turning visitors into subscribers and eventually, buyers? When you rely on your content to bring visitors to your website, you must accomplish two things: provide information to your visitors and get them to take action, whether it’s to subscribe to your service, share the information with others, or purchase a product.

 

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Monthly Link Roundup – 10-31-16

Monday, October 31st, 2016

Social Ad Spend Surpasses Television: New Research (SocialMediaExaminer.com)

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

Airbnb: How Its Customer Experience Is Revolutionizing The Travel Industry (EConsultancy.com)

Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference. The company has been disrupting the travel industry by understanding, and moving with, shifts in consumer behavior.

Facebook Adds New Tools For Local Discovery And Commerce (MarketingLand.com)

Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local.

Will Instagram Stories Lead to the Demise of Snapchat? (SocialMediaToday.com)

Social media managers want to know whether they should be building a presence on Snapchat or Instagram for their Stories-type content. Will the introduction of Instagram Stories be the end of Snapchat? While there’s no definitive answer, there are a few things to consider.

Consumers Want Personalization In Exchange for Their Data (Infographic) (AdWeek.com)

Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. This infographic illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.

Closing the Social Media Marketing Loop with Data Analysis

Tuesday, October 25th, 2016

Image by baylonmj

 

The role of a typical marketer has grown increasingly complex. On a day-to-day basis, marketers try on new automation platforms and analyzing multiple marketing metrics and social media sites. Understanding traditional marketing strategies and implementing them are no longer enough; the role of the marketer has already evolved and expanded to SEO experts, advertising and PR executives, and graphic designers. Even basic coding and programming skills are now becoming a must-have weapon in marketing’s ever-expanding arsenal.

 

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