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Practice Proper Comment Etiquette to Avoid a Bad Online Rep

Monday, February 24th, 2014

Image by David Goehring

There’s more to social media marketing than simply posting blogs. You have to go out there and make sure your brand is making its mark in every possible way. Commenting on other people’s blogs – those relevant to your product or service, of course – is one way of letting people know you’re a thought leader in your field. However, this can only be effective when done properly. Otherwise, you’ll be marked as a spammer, and your marketing efforts might do more damage than good.

 

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Ensuring Social Media Marketing Success for Your B2B Enterprise

Tuesday, February 18th, 2014

Image by Natesh Ramasamy

 

The B2B industry has always found it difficult to get into the social media marketing bandwagon, but things are slowly starting to change. In an effort to build brand awareness, find leads, and hire new talent, there are now a growing number of B2B companies that are taking advantage of the benefits delivered by being active on social media.

 

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Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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Sports Social Media Marketing 101

Tuesday, February 4th, 2014

Image by Eduardo GD

Providing your social media followers fresh and unique material is key in keeping your brand relevant to your target audience. No matter which industry your business belongs to, remember that giving sports fans reason to follow you and engage with your brand on social media can easily translate into improved reach and increased revenue.

 

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Creating Actionable Insights and Goals through Social Media Analysis

Tuesday, January 28th, 2014

Image by JD Hancock

With social media management platform HootSuite’s recent announcement of its acquisition of social analytics platform uberVU, it might be time to think about how you could prioritize social media analysis in order to obtain deeper insights on marketing campaigns across your Facebook, Twitter, or LinkedIn accounts.

 

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Developing an Effective Google+ Email Marketing Campaign

Tuesday, January 14th, 2014

Image by Adib Roy

Now that Google+ has made it possible for you to send emails to people without even knowing their email addresses, it’s important that you do some strategizing before fully utilizing the social network service for your email marketing efforts. This is because you only have one try at this; if recipients instantly don’t like what you’ve sent, you can be blocked in an instant.

So, how can you decrease the chances of your Google+ emails being blocked? Here are a few tips:

 

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Social Media Marketing Trends to Watch Out for in 2014

Tuesday, January 7th, 2014

Image by Jon Glittenberg

Things will be looking up for social media marketing and small businesses this 2014. Some of the trends we saw last year are set to continue and others will be forgotten, but it all comes down to how business owners and marketers will work to create good content and engage their customers and build connections.

 

 

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