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Amplify Your Social Media Reach with Help from Influencers

Tuesday, February 3rd, 2015

Image by SOCIALisBETTER

 

In 2013, Nielsen, a leading global information and measurement company, explained the importance of recommendations from familiar faces, branded websites, and consumer opinions posted online. As the percentage of people trusting this information continues to increase year after year, it becomes more critical for businesses to get front and center on their website and through the voice of others—ideally through social media influencers.

 

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Monthly Link Roundup – 01-23-15

Friday, January 30th, 2015

Facebook Cleans Up News Feed of Viral Hoaxes but It Needs Your Help (TechTimes.com)

Facebook has started a crack down on fake news or hoaxes that go viral on the News Feed with help from its users. A new feature has been added to the social network’s reporting tools that will flag a post with an annotation that will inform users that it has been reported fake multiple times.

‘While You Were Away': Twitter Will Show You What You Missed (WSJ.com)

Twitter’s new “While You Were Away” feature now gives users a quick recap of some of the best tweets that they may have missed while they were offline. The new recap feature immediately shows popular posts at the top of the feed upon opening the app, which is helpful to casual users.

Upcoming LinkedIn Products Connect Co-Workers (Recode.net)

LinkedIn has announced that it is developing new products that will enhance productivity and communication within a company. The first of these new intra-office tools—a product that allows users to send LinkedIn’s InMail messages to co-workers despite not being connected—will undergo pilot testing in the next few weeks.

Pinterest buys a product recommendations startup with an eye on serving better ads (InternetRetailer.com)

To expand its tools for marketers, Pinterest has just bought Kosei, a startup that has developed a technology that generates personalized product recommendations. With this partnership, the image-focused platform hopes to improve its ad targeting and give marketers more solutions to tap into its data.

Instagram invites Android users to beta-test new features (VentureBeat.com)

Android users now have the chance to beta-test Instagram’s new features on the Google mobile platform. Those interested can join by first becoming part of the Instagram Beta Group on Google + and going to the tester link. The beta version of the Instagram app will then be available via Google’s Play Store.

Think Before You Leap: When Should You Invest in a New Social Media Platform?

Tuesday, January 20th, 2015

Image by Esther Vargas

It’s a brand new year, and with lots of emerging social networks and apps in store for us, we’re now entering yet another exciting time to discover new and creative ways to reach out to the world at large. Some of these promising platforms might take the world by storm or build a little niche with a strong group of dedicated users. But just like when Facebook or its predecessors first emerged, the question is, when is it best to invest in a social network or app?

 

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What You Should Know about Facebook’s Clickbait-free News Feed

Tuesday, January 13th, 2015

Image by pasukaru76

 

With an active user base of 1.35 billion people as of September 2014 and millions of active business pages worldwide, Facebook is pretty much the biggest and most dominant social media platform online. And by deploying its latest algorithm update to crack down on clickbait headlines, the social network is making great strides in improved marketing and advertising as well.

 

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How to Boost the Viral Sharing of Your Content

Tuesday, January 6th, 2015

Image by Postmemes.com

 

There isn’t a blog or website owner in the world who doesn’t want or aspire for increased traffic, subscribers, customers, followers, and engagement. After all, these factors help determine whether your site is successful or not. So it’s not surprising that almost everyone wants their materials to “go viral”. Unfortunately, this isn’t easy to achieve and many digital marketers still aren’t sure what exactly causes online content to be liked, retweeted, +1’d, pinned, or shared by users across social media.

 

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Facebook Updates Terms for January 30, 2015

Tuesday, December 30th, 2014
Photo by Maria Elena (CC by 2.0)

Photo by Maria Elena (CC by 2.0)

 

Multitudes of users have been on edge since the debacle about Facebook Messenger permissions earlier this year. Is Facebook at it again with its new Terms for the end of January?

 

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Monthly Link Round Up 12-26-14

Friday, December 26th, 2014


Facebook reveals 2014’s most discussed topics globally: World Cup, Ebola, ice buckets, and more
(VentureBeat.com)

Facebook takes a look back at some of the most popular topics discussed on the social network. The end-of-year video highlights worldwide events including the World Cup, the ALS Ice Bucket Challenge, Robin Williams, the conflict in Gaza, the Ebola outbreak, and more.

Twitter looks back on 2014 (TheNextWeb.com)

Twitter shares its own 2014 highlights, from the star-studded selfie at the Oscars last March to events in sports, politics, and more around the globe. The social network’s #YearInReview microsite also includes must-follow accounts as well as a section for the favorite 2014 moments of major influencers.

15 Social Media Companies To Watch In 2015 (Forbes.com)

2015 is seeing new social media apps coming to our desktops and mobile devices. Some of these up-and-coming networks include Bubbly, WeChat, and Whisper that offer new ways to connect people and share content.

What We Learned in Social Media 2014 [INFOGRAPHIC] (MediaBistro.com)

Facebook remains in the lead in social media, but other platforms have also seen fast growth in 2014, including Pinterest, Tumblr, as well as SnapChat. Growth was also seen in multi-networking, with 19 percent of users between 16–64 visiting Youtube, Facebook, Twitter, and Google+.

See the biggest stories of 2014 through the eyes of Wikipedia (Mashable.com)

Not to be outdone by social media giants such as Facebook, Twitter, and Google, Wikipedia releases its first ever end-of-year review on video from the lens of the most important stories users have read, reviewed, edited, and translated on the online encyclopedia.

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