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Spammy Practices to Avoid on Facebook

Tuesday, July 1st, 2014


Image by epSos .de

The recent changes on Facebook’s algorithm may seem like a trick to get businesses to pay for promoted posts so they can maintain their reach on the social network, but seen from another angle, these changes help push social media marketers to improve the quality of their posts for the sake of better user experience. In the end, not only will this make posts more enjoyable for the fans, it will also encourage them to continue supporting or engaging with a business.

 

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Monthly Link Round Up – 06-27-14

Friday, June 27th, 2014

Facebook to Acquire Finnish Start-Up Pryte (Online.WSJ.com)

Facebook is acquiring Pryte, a Helsinki-based service that would allow mobile data to be bought on a per-app basis. The service aligns closely with Mark Zuckerberg’s Internet.org project that aims to make web access more affordable in emerging economies.

Facebook Increasingly Turning To India For Growth (Forbes.com)

With more users in India accessing Facebook via smartphone, the social media giant is planning to focus more on mobile in the country. Part of this is customizing apps specifically for the Indian market, as well as working with local marketers in helping businesses in the country understand the advertising power of social media.

Facebook rolls out one-column Timeline design to all Pages (TheNextWeb.com)

Facebook has started to roll out a more streamlined design for its Pages worldwide. The new design features posts that appear in a single column similar to the News Feed. Admins who access their page can switch to the new look after taking a tour of the refreshed design.

Facebook says its audio identification function ‘is not always listening’ (TheGuardian.com)

With fears that Facebook’s new “audio recognition” can spy on users, the social media giant clarifies that the app only identifies television shows and music tracks, and matches the sample in a database. It also clarifies that the app doesn’t always listen but requires the user’s permission to work.

Google Search Intent Comes to Facebook (Along With Search Ad Dollars) (AdAge.com)

Brands can now make use of Google search intent for ad targeting on Facebook. A targeting tool developed by Kenshoo makes it possible for marketers to target users on Facebook who have clicked their search ads on Google, Yahoo, and Bing.

Use Semantic Markup Properly with these Best Practices

Tuesday, June 17th, 2014

Image by Jake Bouma

One of the best ways to make sure your site comes up in first page results is by using semantic markup. This is the use of HTML to tell search engines exactly what’s in your page, making your site easier, faster, and more accurately to find and index to boost ranking and online exposure.

 

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Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.

 

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Monthly Link Round Up – 05-29-14

Thursday, May 29th, 2014

Meet Swarm: Foursquare’s ambitious plan to split its app in two (TheVerge.com)

In its attempt to take on Yelp, as well as to offer its users are more refined social experience, Foursquare splits its check-in app into two. Swarm will take over the old one-package app’s social aspect, while Foursquare for business discovery.

What Foursquare’s Swarm App Means for Businesses (Clickz.com)

Compared to Yelp, Foursquare wasn’t a strong app to rely on for better business. Now that it’s designed simply for local search discovery, things may change for brands wanting optimal social media exposure.

Foursquare’s Swarm And The Rise Of The Invisible App (TechCrunch.com)

Swarm’s creation wasn’t done simply to make Foursquare more brand-savvy. It’s Foursquare’s move in anticipating the fundamental shift in the way that users use apps.

Why Foursquare should be on everyone’s phone (TheGuardian.com)

Check-ins are dead, and Foursquare knows it. That’s why checking in is now handled by Swarm, while Foursquare simply lets people know what’s going on around them.

A New Yorker’s Take On Swarm (TechCrunch.com)

TechCrunch’s Jordan Crook took Foursquare’s new Swarm app for a test drive. He found that the simple focus on checking in and socializing made the app more usable compared to when it was combined with Fourquare’s location discovery features.

Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

Image by prettyinprint

Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Keeping Tabs on Competitors with Facebook’s Pages to Watch

Tuesday, May 13th, 2014

Image by JonoTakesPhotos

Competitor analysis plays a significant role in your brand’s social media marketing campaign. It’s a great way to gauge how your products and services are doing, and to determine the right changes you need to make to stay in the game. On the other hand, it’s also a good way to know what you have that your competitors don’t, and how to make sure they don’t find out about your secret marketing techniques.

 

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