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Producing Stories Is Better than Publishing Content for SEO’s Sake

Tuesday, May 20th, 2014

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Writing for the internet has dramatically changed how articles look and feel. Most people tend to get overwhelmed with the many rules that govern SEO that they forget that writing wasn’t always all about selling.

 

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Keeping Tabs on Competitors with Facebook’s Pages to Watch

Tuesday, May 13th, 2014

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Competitor analysis plays a significant role in your brand’s social media marketing campaign. It’s a great way to gauge how your products and services are doing, and to determine the right changes you need to make to stay in the game. On the other hand, it’s also a good way to know what you have that your competitors don’t, and how to make sure they don’t find out about your secret marketing techniques.

 

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Get Your Followers to Act: Simple Tips for Effective Calls to Action

Tuesday, May 6th, 2014

Image by tanakawho

So you’ve managed to get a decent number of followers to your brand’s social networks. The question now is, what’s next? As with any brand, the goal is still to convert your following into customers who would actually buy your products or pay for your services, instead of just liking or sharing your posts.

A good amount of engagement helps with lead conversion, and one way to inspire your followers to click a link and hopefully make a purchase is to incorporate a well-made call to action or CTA into your posts.

 

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Some Tips on Establishing an Influential Blog

Tuesday, April 29th, 2014

Image by Garry Knight

Whether you’re blogging to build your brand or simply to get your voice heard within a particular niche, it’s definitely important for you to create a site that not only has something interesting to share, but also has meaningful impact so that you are able to build a loyal following. In other words, you want to build a site that is influential.

What does it mean to be influential? It means that you can cause a shift in the mindset or behavior of your audience. Having an influential blog helps convince visitors that they can get something of value from your site that will serve their needs, which then offers an opportunity for you to monetize your blog if you’re moving towards that goal. But how do you build an influential blog?

 

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Encouraging Co-Creation in Social Media

Tuesday, April 22nd, 2014

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Social media has given businesses a way to deliver the message of their brands at reduced marketing costs, but with it, new challenges and opportunities come along as it also transforms the way consumers interact with a brand.

 

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Keep Your Brand and Customers Safe from the Heartbleed Bug

Tuesday, April 15th, 2014

Image by John Fowler

Just recently, a number of websites running SSL encryption, e.g., Pinterest, NASA, and Creative Commons, were exposed to a major security threat called the Heartbleed bug. This bug affects web servers running Apache and Nginx software, and is able to expose private information entered into affected sites, apps, web emails, and instant messaging threads.

Social media sites are also affected. Recent news stated that major social media sites such as Facebook, Tumblr, Youtube, and Twitter were vulnerable to the bug.

 

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Don’t Just Change Your Handle: Rebranding Your Company’s Twitter Account

Tuesday, April 8th, 2014

Image by Jennie

 

It’s never too early to work on changing the information in your social media accounts when rebranding. As a business owner or social media manager, you’ll have to reach out to other companies, stakeholders, and employees to get things done. You’ll also have to file trademark claims and other records if your new brand name is already taken, not to mention working with graphic designers to have some new logos or artwork done.

 

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