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Monthly Link Round Up – 10-31-14

Friday, October 31st, 2014

Snapchat messaging app gets its first add… and it’s very creepy (TheGuardian.com)

With its first paid advertisement on the app, SnapChat is hoping to generate money through paid ads—something entirely new to the company. The advert was a 20-second trailer of Ouija, a horror film by Universal Studios.

Facebook Launches Anonymous Chat App Called ‘Rooms’ (TIME.com)

Facebook recently launched a free mobile app called ‘Rooms’ allowing users to set up anonymous chat rooms for shared interests. The chat rooms are only for invite and accessible through a special code scanned by the phone’s camera.

Tumblr Bets on Video, Updates Its Player with New Features (Mashable.com)

With video posts growing more in popularity on Tumblr, the company recently gave its built-in video player a series of improvements to enhance user experience. Some of the updates include infinite looping, HD quality and auto play options, and the ability to drag videos to the side so that they stay visible while users scroll down for new content.

Twitter acquires Twitpic’s photo archive to keep it alive (TheNextWeb.com)

Twitter has acquired Twitpic’s domain and photo archive so that users can still access their old pictures despite the app shutting down. Twitpic had already announced last September that it was discontinuing service before announcing again that a potential investor could save it. It finally shut down on October 25 due to lack of interest.

YouTube Considers Paid, Ad-Free Subscriptions (WSJ.com)

YouTube is currently considering a paid, ad-free subscription version that lets users watch videos without ads, which had been the website’s main source of revenue. This option will exist alongside the current ad-supported version to give users more choices on how to watch videos.

Pinterest vs. Instagram: Which Visual Platform Should You Use?

Tuesday, October 21st, 2014

Image by Jason Howie

Of the many social networking platforms out there, Pinterest and Instagram are growing to be the favorite among long-time marketers on social media, and this shouldn’t be a surprise: as predominantly visual creatures, human beings are drawn to images more powerfully than to pure text, which means an opportunity for marketers to increase engagement and conversions.

 

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Move and Inspire with Effective Brand Storytelling

Tuesday, October 14th, 2014

Image by Atilla Kefeli

As old as humanity itself, storytelling remains a powerful form of communication that not only captures the imagination but also moves us to act. Incorporated into your marketing strategy, stories can be a compelling way to persuade would-be and existing customers to purchase your products or avail of your services. However, that entails more than just putting a narrative structure to how you present your brand or company.

 

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Why Use Tweet Chat for Your Business?

Tuesday, October 7th, 2014

Image by NASA’s James Webb Space Telescope

If you haven’t tried or heard of Tweet chats, you might be missing out on opportunities to grow your business and engage your customers even more. Tweet chats, sometimes called Twitter party or Twitter chats, are live Twitter events that use Twitter updates to discuss particular topics. A predefined hashtag is used to link these updates into a single conversation. The host or moderator also designates the time when participants can join in the discussion.

 

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How to Get Started on Tumblr for Your Small Business

Wednesday, October 1st, 2014

Image by Martin Fisch

Tumblr is often overlooked as a platform for business in favor of other social networking sites such as Facebook and Twitter. But if you’re small business is the type to have strong visual content, then Tumblr offers an opportunity for you to extend your reach.

 

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Monthly Link Round Up – 09-26-14

Friday, September 26th, 2014

Facebook announces Facebook Media — a hub for media outlets and others (InsideFacebook.com)

Facebook has recently launched Facebook Media as a resource for public figures, organizations, and media outlets to enable them to use the social network more effectively. With this new feature, users will be able to engage their fans, drive referrals, and integrate Facebook with television coverage.

Codenamed “Moments”, Facebook Has Built An App For Super-Private Sharing (TechCrunch.com)

To make private sharing faster and simpler for users, Facebook is said to be currently polishing a new app, codenamed “Moments.” With the app, users will be able to easily share content with their closest friends and family without having to go through complicated lists and privacy settings.

Facebook discusses new location-privacy settings in Apple’s iOS 8 (Q&A) (CNet.com)

Facebook clarifies in a Q&A session that its updated app on the new iOS 8 will automatically modify privacy settings to share location only if the user has always allowed the social network to access the mobile device’s location. This supports Facebook’s Nearby Friends feature, which wouldn’t work if the strict privacy settings of the new iOS had been followed.

Scottish Independence: The Social Media Battle [Infographic] (Forbes.com)

In weeks before the referendum vote for Scotland independence, social media became the primary platform for the Yes/No campaign, generating up to 10 million interactions in Facebook alone from August 1 to September 8, with the Yes campaign in the lead of the discussion.

Facebook just changed its News Feed yet again. Here’s how it could affect you. (WashingtonPost.com)
To show users fewer old posts on their News Feed, Facebook is once again changing its algorithm in favor of newer posts and trending stories. The social network explains that posts that are a day or two old may no longer be relevant, and the upcoming changes will allow users to see updates that are more important in the moment.

Tool Time: Keep Your Online Reputation in Check with These Listening Tools

Tuesday, September 16th, 2014

Image by uhhhhlaine

The amazing thing about the Internet is that it allows you to reach out faster and to a wider audience than traditional media. The downside of this is that it also makes it easier for negative feedback about you to spread like wildfire. So let’s say you’re planning to host a huge public event. Given that your guests can easily publish both good and bad commentary with just a few swipes on their mobile, how do you keep track of your brand’s reputation online and respond accordingly?

 

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