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Monthly Link Roundup – 03-30-18

Friday, March 30th, 2018

Twitter CEO Wants to Open Up Verified Accounts to Everyone (Variety.com)

CEO Jack Dorsey discussed early this month of Twitter’s plan to make it possible for any user to get a verified account. “The intention is to open verification to everyone, and to do it in a way that is scalable where [Twitter is] not in the way,” Dorsey said. “And people can verify more facts about themselves, and we don’t have to be the judge or imply any bias on our part.”

The Biggest Engineering And Technology Trends At SXSW (imeche.org.com)

While conference attendees donned cowboy hats and sank Old-Fashioneds at a wooden bar, tech and engineering enthusiasts were propelled into the future through a series of fascinating talks and interviews with some of the biggest and brightest names in science and technology. Addressing the bandwidth problem, AI software, and safer and “more human” vehicles were just some of the biggest tech topics at SXSW this year.

Instagram Will Be Better About Showing You New Pictures First (TheVerge.com)

Instagram has announced that it’s updating its algorithm to make sure that newer posts will be more likely to appear first in your feed. Along with the updated algorithm, the app is also testing a “New Posts” button that will let users choose when they’d like to refresh the feed.

Mark Zuckerberg Thinks We’re Idiots. (MondayNote.com)

Thanks to the Cambridge Analytica revelations, we’re finding out that Facebook allowed a much broader and deeper prostitution of our private data than it had previously claimed. Facebook’s disingenuous explanations call for more questions and even less trust.

INFOGRAPHIC: Social Media as the New E-Commerce Platform (MarketingProfs.com)

Marketers’ use of social media has evolved. When social media first joined the Internet, brands tried to figure out how to use the platform for customer acquisition, using brand pages, social-only promo codes, and social listening to help with this goal. The infographic explores the next phase in the social/e-commerce matchup: purchasing on social media.

Facebook Debuts New Ad Solutions for Driving Retail Sales

Tuesday, March 20th, 2018

Image by Sole Treadmill

Last Monday, Facebook introduced three new offerings designed to help retailers to showcase their most relevant products to the right audience seamlessly on mobile: store sales optimization, tabs for Canvas, and product categories for dynamic ads.

 

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Basic Tech Skills Entrepreneurs Must Have to Start and Run their Business

Tuesday, March 13th, 2018

Image by wwarby

Regardless of which industry he belongs to, a good entrepreneur knows that starting and running a successful business will entail one to be a jack-of-all-trades. The business’s day-day-to-day success will depend, in great part, on the business owner’s ability to quickly grasp and apply specific tech skills. Moreover, a good entrepreneur also knows which skills he must learn and which ones to entrust or delegate to others.

 

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Be Loud, Get Noticed! A Quick Guide To Writing Compelling Calls-To-Action

Wednesday, March 7th, 2018

Image by sharkhats

Calls-to-action (CTAs) have been around as long as print marketing, but you can’t say the same for social media marketing. And yet, the two are inextricably linked. The way a call-to-action asks something from its reader, how it relates with and engages your reader, and most importantly, how it elicits a response from a user—all of these have a social aspect to them.

 

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Monthly Link Roundup – 02-28-18

Wednesday, February 28th, 2018

Vero Hits No. 1 on Apple’s App Store, but Can Subscription Social Network Sustain the Hype? (Variety.com)

Seemingly overnight, Vero, which is hailed as “the new Instagram”, has burst into the internet zeitgeist after it jumped from 99 to the top spot on Apple’s App Store ranking of free apps. The ad-free social network sorts posts in chronological order and lets users share photos, add links, and recommend content to friends.

Facebook’s Plan To Unite AR, VR And News Feed With 3D Posts (Techcrunch.com)

Facebook’s 3D posts now support the industry standard gITF 2.0 file format, which enables the appearance of textures, lighting, and realistic rendering of rough and shiny objects. Users can now drag-and-drop 3D objects into the feed, as well as take 3D posts and bring them into Facebook Spaces, the social network’s VR hangout rooms.

Twitter CEO Hints at Redesign For The Site, Which Is ‘Too Text-heavy And Hard To Use’ (Independent.co.uk)

Twitter CEO, Jack Dorsey says regular account holders and advertisers have said that they’re finding the site difficult to use, and that they’re asking him to simplify the micro-blogging platform and give users a more personalized experience.

Some People Who Screenshot Instagram Stories Are Getting Flagged (TheVerge.com)

Instagram is currently testing a new feature that identifies users who take screenshots of public Instagram Stories. The latest thing to be lifted from Snapchat, the flagging feature hasn’t been turned on for all users for Instagram to first gauge response.

INFOGRAPHIC: It’s Not Just Millennials Who Are Glued To Their Phones (Adweek.com)

New studies show that millennials and Gen Z-ers aren’t the only ones glued to their phones—almost half of seniors own a smartphone, and 38 percent have a mobile phone that’s not a smartphone..

Four Social Media Marketing Influencers You Should Know

Tuesday, February 20th, 2018

Image by Ivan Rigamonti

In the last few years, digital marketing has moved away from optimizing for search engines and algorithms to creating connections and engagements with actual human beings. Having a distinct and highly engaging voice is an obvious competitive advantage when you’re trying to get your brand ahead of your competitors. Thus, digital marketing strategies have shifted towards engaging, relatable content and user experience metrics.

 

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Facebook Will Now Use Actual Views to Measure Post Reach

Tuesday, February 13th, 2018

Image by Will Folsom

 

Early this week, Facebook launched two updates to Page Insights, one of which is set to affect how your posts’ organic reach will be measured.

 

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