Author Archive

Halloween Insights: Tricks and Treats for Social Media Marketers

Tuesday, October 6th, 2015

Image by hjl


Social media marketing is a year-round effort, but Halloween can make things a bit crazier. It can be the kick-off to the holiday shopping season, so make sure to take advantage of the opportunity as early as now and embrace the fun, spirit, and playfulness of the times.


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Instant News: The Next Big Thing in Social Media Marketing

Tuesday, September 29th, 2015

Image by onigiri-kun


What do you think will news websites look like in the future? If current trends are any indication, they will probably look like today’s social media websites.


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Monthly Link Roundup – 09-25-15

Friday, September 25th, 2015

Facebook wants a ‘dislike’ button without the negativity (

In a Q&A this month, Facebook CEO Mark Zuckerberg announced that a “Dislike button” was under development and might soon be added to the social network. Zuckerberg said the new feature wouldn’t serve as a way to express negativity, which could lead to online harassment, but rather sympathy for tragic or serious posts.

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke (

Previously introduced for special events and famous people, Twitter’s custom emojis recently debuted as part of Coca-Cola’s #shareacoke ad campaign. Whether custom emojis will be offered as an ad product in the future will depend on data collected from this partnership.

Pinterest Targets Search Ad Budgets (

Pinterest is setting itself apart from social networks as it convinces advertisers that it’s a place for discovering products, not for connecting with loved ones. In line with this positioning, the visual bookmarking service has been working to change its image as a scrapbooking tool by launching several ad products in the last few months.

Snapchat is letting users pay $.99 to replay disappearing snaps, and it just added a ‘lens’ feature to animate your selfies (

Snapchat’s most recent update included three new features: face filters, virtual rewards, and paid replays for a single snap. The last one is the company’s first attempt at in-app purchases, providing users with up to three replays for $.99.

Tumblr changes reblogs so you can actually read them (

Tumblr’s update at the start of the month now shows reblogs in a uniform column to make navigation easier. In the old system, comments were nested under reblogs, creating a very long, confusing chain especially if there were lengthy threads.

Unlocking the Full Potential of Data-driven Content

Tuesday, September 15th, 2015

Image by Evil Cheese Scientist


The waning effectiveness of traditional advertising mediums and the rise of social media have led more and more brands to hail “Content is King!” and embrace content creation as part of their marketing strategy. Marketers now see themselves not just as advertisers, but as publishers, launching websites, blogs, social media campaigns, and podcasts to reach out to customers and promote their brand.


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The Rise of the Buy Button: How to Win Sales on Social Media

Monday, September 7th, 2015

Image by edkohler

Social media has come a long way from purely being about conversations and engagement. Now that “buy buttons” are appearing on major networks such as Facebook and Twitter, it’s fast becoming a venue for shopping.


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Leverage the Twitter-Google Partnership with These Three Tips

Tuesday, September 1st, 2015

Image by mkhmarketing

Twitter’s integration with Google brings welcome news now that tweets are searchable both on mobile and desktop. If your Twitter account hasn’t been active in the last few months, now is the time to breathe new life into it so you don’t miss out on opportunities that can boost online visibility as well as web traffic for your business.


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Monthly Link Roundup – 08-28-15

Friday, August 28th, 2015

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts (

Facebook is now starting to allow businesses to use GIFs as ads or in Page posts, with Wendy’s and Kuat among the first to try out the format. Currently, the social network is evaluating GIFs on how they impact user experience before deciding to roll them out to more Pages.

Facebook is working on a Twitter-like app that lets publishers send mobile breaking news alerts to the masses

What seems to be part of Facebook’s initiative for businesses, a stand-alone mobile news app that’s similar to Twitter is reported being developed by the social network. Through the app, partnering publications will be able to send followers mobile alerts on breaking news they can read more about via a link.

Twitter to Offer Promoted Tweets, Videos Beyond Twitter (

Twitter is making plans to deliver promoted Tweets and videos beyond the microblogging site. Through its Audience Platform, Twitter is going to offer advertisers the ability to run Twitter ads and campaigns on thousands of other apps within the MoPub network.

Google integrates Twitter into its desktop search results (

Google now displays rich Twitter cards on desktop results when someone runs a search on a Twitter user’s account or a hashtag. This new feature is part of Twitter’s announced integration with Google which already started appearing on mobile last May.

Instagram is opening the advertising floodgates (

Earlier this month, Instagram switched on an API that now lets advertisers use third-party platforms to post ads on the photo-sharing app. With this change, a wider set of advertisers will be able to run campaigns on the app—something that only a select group of big brands were able to do before.


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