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Score a Win in the Latest Twitter and Google Firehose Deal

Tuesday, March 10th, 2015

Image by shawncampbell

 

The digital marketing world is abuzz following the announcement of the latest firehose deal between Google and Twitter. This partnership aims to take the impact of real-time social media marketing to a whole new level, as relevant tweets from users will now be displayed in Google search results mere seconds after they’ve been posted. The update is expected to be deployed soon, but the actual launch date has not been finalized yet. What we do know is how much this deal is going to affect many businesses’ marketing campaigns.

 

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Mobile’s Where It’s At With Facebook’s New Ads Manager App

Tuesday, March 3rd, 2015

Image by melenita2012

 

To deliver better mobile support for small business owners and marketers, Facebook recently launched its new Ads Manager app, following its announcement of acquiring 2 million active advertisers on its platform last February 24.

 

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Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (PCMag.com)

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (TechCrunch.com)

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (AdWeek.com)

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (Mashable.com)

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (Forbes.com)

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.

What Makes for a Successful List Post? Three Essentials to Consider

Tuesday, February 17th, 2015

Image by Sara Meier

If you’ve been to websites like BuzzFeed or ListVerse, then you’ve already seen the power of list posts. List content has long been the go-to format on the blogosphere due to its high appeal to readers, but building the perfect list isn’t just a numbers game. So what makes for the perfect list? Here are three essentials that should be kept in mind:

 

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Social Bookmarking with StumbleUpon

Tuesday, February 10th, 2015

Image by Simon Cocks

Social bookmarking isn’t often talked about when it comes to social media marketing, but it can serve as a powerful tool if you want to generate sustainable traffic to your website. There are different options for social bookmarking, but of these, StumbleUpon is worth mentioning.

 

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Amplify Your Social Media Reach with Help from Influencers

Tuesday, February 3rd, 2015

Image by SOCIALisBETTER

 

In 2013, Nielsen, a leading global information and measurement company, explained the importance of recommendations from familiar faces, branded websites, and consumer opinions posted online. As the percentage of people trusting this information continues to increase year after year, it becomes more critical for businesses to get front and center on their website and through the voice of others—ideally through social media influencers.

 

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Monthly Link Roundup – 01-23-15

Friday, January 30th, 2015

Facebook Cleans Up News Feed of Viral Hoaxes but It Needs Your Help (TechTimes.com)

Facebook has started a crack down on fake news or hoaxes that go viral on the News Feed with help from its users. A new feature has been added to the social network’s reporting tools that will flag a post with an annotation that will inform users that it has been reported fake multiple times.

‘While You Were Away': Twitter Will Show You What You Missed (WSJ.com)

Twitter’s new “While You Were Away” feature now gives users a quick recap of some of the best tweets that they may have missed while they were offline. The new recap feature immediately shows popular posts at the top of the feed upon opening the app, which is helpful to casual users.

Upcoming LinkedIn Products Connect Co-Workers (Recode.net)

LinkedIn has announced that it is developing new products that will enhance productivity and communication within a company. The first of these new intra-office tools—a product that allows users to send LinkedIn’s InMail messages to co-workers despite not being connected—will undergo pilot testing in the next few weeks.

Pinterest buys a product recommendations startup with an eye on serving better ads (InternetRetailer.com)

To expand its tools for marketers, Pinterest has just bought Kosei, a startup that has developed a technology that generates personalized product recommendations. With this partnership, the image-focused platform hopes to improve its ad targeting and give marketers more solutions to tap into its data.

Instagram invites Android users to beta-test new features (VentureBeat.com)

Android users now have the chance to beta-test Instagram’s new features on the Google mobile platform. Those interested can join by first becoming part of the Instagram Beta Group on Google + and going to the tester link. The beta version of the Instagram app will then be available via Google’s Play Store.

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