Blog

Author Archive

Monthly Link Roundup – 03-31-17

Friday, March 31st, 2017

This Is Not A Test: Google Optimize Now Free — For Everyone (Analytics.GoogleBlog.com)

Last Spring, Google launched its enterprise-class A/B testing and personalization product, Google Optimize 360. The solution saw great demand from customers so the search engine giant made it more accessible by launching a free beta version last fall, which garnered over 250,000 users requesting an Optimize account. Last March 30, Google announced in its blog that both Optimize and Optimize 360 are now out of beta, with the former immediately available to everyone for free.

Youtube Creators Have Complained About Declines In Ad Revenue (Recode.net)

Several big-name advertisers suspended ads on YouTube last week and the week before after discovering their ads were making money for videos containing hate speech or supporting terrorism. Google has responded by promising greater transparency and saying it will be more aggressive in ensuring brand safety of ad placements.

Study: Only 22% Of Consumers Have Engaged With A Chatbot (RetailDive.com)

Chatbots haven’t been a retail reality for all that long, and only got a high-profile market boost from Facebook about one year ago. So, it’s probably not fair to expect customers to actually seek out chatbots.

SXSW: 4 Best Practices to Make Bots the Next Big User Interface (AdAge.com)

People spend more and more time on their smartphones, but with such a limited set of apps that it’s becoming harder and harder for newcomers to reach them. Chatbots are the solution; they play out on one of the entrenched sets of apps that people already chronically use: messaging apps.

The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success) (LeadPages.net)

landing page creation is a bit like chemistry. You’re taking elements that already exist and putting them together in just the right proportions to engineer the exact reaction you want from your audience. But which elements do you need?.

Ironic but True: Scheduling Instagram Posts in Advance Can Make You More Spontaneous

Tuesday, March 28th, 2017

Image by Dean Hochman

 

More and more brands are already seeing the huge marketing potential of Instagram. Now with 600 million active users, an average engagement rate of 2.261%, which is 2 and 2.2 percent higher than Facebook and Twitter respectively, the photo- and video-sharing app is recognized as the fastest-growing social network.

 

Read the rest of this entry »

Instagram Doubles Its Ad Stats in 6 Months with Over 1 Million Advertisers

Tuesday, March 21st, 2017

Image by Puyade

 

It’s been a year and a half since Instagram rolled out the red carpet to all advertisers, and the photo- and video-sharing app has now over 1 million monthly active ad users. That’s five times as many advertisers as the app claimed more than a year ago, and twice as many as it had six months ago.

 

Read the rest of this entry »

Carthago delenda est: The Logic Behind Facebook’s Snapchat Dupes

Monday, March 13th, 2017

Image by gnuckx

 

Yes, Facebook is ripping off Snapchat. While it’s not innovative of Facebook to copy another platform’s ideas and products, the logic behind the method is solid. It reflects a clear focus that’s not driven by ego or innovation, but by Facebook’s ongoing need to solidify its position in the current business landscape.
 

 

Read the rest of this entry »

New City Guides by Facebook Can Boost Contextual Recommendations

Monday, March 6th, 2017

Image by TechCrunch

 

To better utilize its vast data insights and improve users’ personal recommendations, Facebook is set to roll out a new feature called City Guides, a friend-sourced tourism listing for popular locations around the world.

 

Read the rest of this entry »

Monthly Link Roundup – 02-28-17

Tuesday, February 28th, 2017

10 Things You Should Be Doing With Snapchat Snapcodes (Forbes.com)

Back in 2015, Snapchat introduced Snapcodes and now the company has given the world the power to direct people to any URL (even using URL shorteners), thanks to new in-app tools and one via the web who snap a Snapcode using the Snapchat app. How can users and business owners take advantage of this new feature?

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39% (MarketingLand.com)

Hashtags were in 30 percent of Super Bowl 51 ads, down significantly from 45 percent last year. More ads used URLs than hashtags for the first time since the data has been measured, 39 percent in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often.

Facebook Lite Hits 200m Users As Low-Bandwidth World Revenue Skyrockets (TechCrunch.com)

Facebook Lite launched in June 2015, it rocketed to 100 million monthly users by March 2016, and now it’s doubled in size to 200 million users, according to Mark Zuckerberg. These results are reflective of only a limited set of countries, which today expands to include Israel, Italy, United Arab Emirates, and South Korea.

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post (SocialMediaExaminer.com)

Last February 25, Instagram rolled out a new feature that allows users to share multiple photos and videos in one post. With this update, users no longer have to choose the single best photo or video from an experience they want to remember. Now, they can combine up to 10 photos and videos in one post and swipe through to see them all.

LinkedIn Reinstates Saved Searches After Desktop Re-Design (SocialMediaToday.com)

LinkedIn has confirmed that LinkedIn saved searches are back for paying and non-paying users. Saved searches are a handy tool and can be a valuable reference; they allow users to set up alerts for new employees in your field of interest, at certain companies, those moving into new positions, and more.

The Real Cost of Buying Fake Followers on Social Media

Tuesday, February 21st, 2017

Image by ZoiKoraki

 

There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis