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Monthly Link Roundup – 05-30-17

Tuesday, May 30th, 2017

Quora’s Ads Platform Is Out Of Beta And Available Globally (MarketingLand.com)

Quora, the platform that lets users get answers to questions on just about anything they can dream of, has now opened its native advertising platform to publishers globally. The site currently has a monthly user base of 200 million unique visitors, up from 100 million as of early 2016.

Facebook, Messenger And Instagram May Soon Support Cross-App Notifications (TheTechPortal.com)

Facebook’s family of apps—Facebook, Messenger, and Instagram—are moving in together and testing new cross-app notifications. The feature is slated to not only help users to switch more easily between the apps, but also improve the way people discover and connect with other users and brands.

Need-To-Know Metrics, Right On Your Pins (Business.Pinterest.com)

As part of Pinterest’s ongoing effort to improve its ad options and business value, the company has added Pin-specific statistics, which makes it easier for Pinterest for Business users to access and analyze their sponsored Pins data.

How to Use BuzzFeed-Style Quizzes for Social Media Marketing (SocialMediaToday.com)

Even traditional media outlets such as The New York Times, CNN, and The Economist are now using quizzes to drive engagement on social media. Quizzes can offer an engaging, interactive, and creative way to generate engagement in a wide range of niches.

Twitter Users Can Now Search for Emoji in Usernames, Tweets (AdWeek.com)
Twitter’s latest update included emoji capabilities to search, allowing power users to make emoji-specific searches more precise. This feature can also help users discover more tweets and improve searches for specific accounts that use emojis in their usernames.

Use Social Insights to Guide Major Marketing Decisions

Tuesday, May 23rd, 2017

Image by KoldGunder

 

With 66 percent of people trusting online consumer opinions and reviews, according to a study conducted by Nielsen, it’s safe to assume that majority of customers now use social media platforms as their first stop when evaluating a purchase of any kind.

 

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Embracing the Length: A Case for Long-form Content

Tuesday, May 16th, 2017

Image by Steve A Johnson

 

Social media marketers already know this: Today’s audience wants short, digestible content. People want blog posts that won’t require them to scroll down too much and articles that they can finish reading in less than five minutes. They want videos they can watch during commercial breaks.

 

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Product Photography Tips to Maximize Your Image Impact on Social Media

Tuesday, May 9th, 2017

Image by Anant N S

 

For those in the product or retail business, having superb images of the inventory is a must, given the popularity of visual-driven platforms like Pinterest and Instagram. However, many businesses—SMBs in particular—are often unable to afford the services of professional photographers, meaning they’ll have to count on their own amateur photography skills to come up with high-impact product shots.

 

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Data-driven Ways to Increase Sales in a Saturated Online Market

Tuesday, May 2nd, 2017

Image by peretzp

 

In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.

 

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Monthly Link Roundup – 04-28-17

Friday, April 28th, 2017

Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started (MOZ.com)

With Schema.org’s latest release, the site now offers several new properties and types so that restaurants and businesses that serve food or drinks can create marked-up menus for their websites and help search engines better rank and understand their content.

Twitter Has Had A Dislike Button For Months And You Didn’t Notice (Mashable.com)

Twitter added a dislike button, or an ‘I don’t like this Tweet’ to help the platform’s tweet rank algorithm to better understand the types of content that users would like to see less of in their feed. The site then uses this information to optimize and tailor users’ experience with the platform in the future.

Google Analytics Is Adding A New Home Page (MarketingLand.com)

Google Analytics users can expect more changes coming to the platform’s interface. This month, Google announced plans to give users a new homepage that features curated, real-time data, traffic sources, user location, and devices used to visit their websites. The new and improved Google Analytics homepage will show up right after login.

Facebook Is Becoming A Social Operating System For Human Beings And Robots (BrianSolis.com)

Drawing an estimated 4,000 attendees from all around the world, an announcement made during Facebook’s F8 conference blurred the line between reality and virtual reality and human and robot engagement for users in their personal and professional lives.

How Facebook’s News Feed Algorithm Works (and What’s Coming Next) (SocialMediaToday.com)

Facebook held its annual F8 Developer conference this month, where they announced a heap of new products and tools, many of which hold truly mind-boggling potential. Soon, users can expect Facebook to be looking to boost discovery – which should benefit publishers and Pages by exposing more potentially interested users to their content.

F8 Conference 2017: Predictions and Insights for Social Media Marketing

Tuesday, April 18th, 2017

Image by fbf8.com

 

At this year’s Facebook Developer Conference, social media marketers can look forward to insightful sessions, interactive demos, and announcements of launches and major changes to the company’s family of applications and services: Facebook, Instagram, Whatsapp, Messenger, Oculus, Workplace, Audience Network, and Internet.org.

 

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