Author Archive

Ad Relevance Score: Facebook’s New Metric for Ad Performance

Tuesday, March 31st, 2015

Image by Matt Swaim

As Facebook evolved to enhance user experience, relevance grew to become a central factor in determining not only which posts will show up on the NewsFeed, but also which ads will become visible to users. Brands had to struggle with Facebook’s increasingly stringent criteria for relevancy, but now the social network is lending a hand with ad relevance scores being added to its ad reporting dashboard.


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Monthly Link Roundup – 03-27-15

Friday, March 27th, 2015

Meerkat at SXSW shows the future of live conference video (

The wide success of Meerkat at this year’s South by Southwest (SXSW) conference may very well change how trade shows and conventions are broadcast to the world. By allowing events to be shared at real time, the app offers a way to let users join an event remotely or attend two talks at the same time.

LinkedIn Extends Self-Service Profile Widget To College And University Sites, No LinkedIn Visit Required (

LinkedIn is extending its service to colleges and universities through a self-service widget that allows students to add their qualifications to their LinkedIn profiles without going to the site itself. The widget can be added to the school website or email to let students update the education section of their LinkedIn profiles.

Getting started with YouTube’s interactive cards (

YouTube just recently introduced its interactive cards that will replace its interactive annotations which have the tendency to disrupt the viewing experience whenever they pop up. Accessible by tapping the small “i” icon at the top right corner of a video, the cards come in different types, including promoted merchandise and related videos, that help enhance engagement with viewers.

Twitter is testing big new app install advertisements in the timeline (

Twitter is currently testing a new type of ad unit that shows app advertisements in a carousel. The new look also takes up a much larger space compared with how the microblogging site’s suggested apps first came out, perhaps to be more effective at grabbing attention.

Facebook’s War Continues Against Fake Profiles and Bots (

Facebook has recently updated the way it measures the number of people who like a page in an effort to eliminate fake users on the social network. The most recent purge also came with a warning to page owners that the decrease in their likes was due to the removal of inactive accounts.

Instagram’s Carousel Ads: A New Way of Telling Your Brand’s Stories

Tuesday, March 17th, 2015

Image by troy david johnston


Instagram has recently introduced a new ad format called Carousel Ads, which lets brands upload multiple images to improve the storytelling element of their marketing campaigns. With this new ad unit, the visual social media platform broadened its options for advertisers by providing a better means for users to learn more about a company’s brand or product.


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Score a Win in the Latest Twitter and Google Firehose Deal

Tuesday, March 10th, 2015

Image by shawncampbell


The digital marketing world is abuzz following the announcement of the latest firehose deal between Google and Twitter. This partnership aims to take the impact of real-time social media marketing to a whole new level, as relevant tweets from users will now be displayed in Google search results mere seconds after they’ve been posted. The update is expected to be deployed soon, but the actual launch date has not been finalized yet. What we do know is how much this deal is going to affect many businesses’ marketing campaigns.


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Mobile’s Where It’s At With Facebook’s New Ads Manager App

Tuesday, March 3rd, 2015

Image by melenita2012


To deliver better mobile support for small business owners and marketers, Facebook recently launched its new Ads Manager app, following its announcement of acquiring 2 million active advertisers on its platform last February 24.


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Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.

What Makes for a Successful List Post? Three Essentials to Consider

Tuesday, February 17th, 2015

Image by Sara Meier

If you’ve been to websites like BuzzFeed or ListVerse, then you’ve already seen the power of list posts. List content has long been the go-to format on the blogosphere due to its high appeal to readers, but building the perfect list isn’t just a numbers game. So what makes for the perfect list? Here are three essentials that should be kept in mind:


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