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How to Create a Successful Giveaway for Social Media

Tuesday, December 15th, 2015

Giving away prizes is almost a surefire way to expand your audience and increase engagement with your customers, but givaways can also be tricky. When done poorly, they can even backfire to the detriment of your brand’s reputation. Below are a few things to consider that might before you start.

 

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Realizing Social Media’s Impact on Your ROI

Tuesday, December 8th, 2015

Image by kevin dooley

 

The time and money you’ve spent on social media marketing may have grown since you’ve started a few years back, and by now your business pages may already have hundreds or even thousands of followers. Indeed, growing your social media following is an excellent way to get your name out there, but does this have any real relevance to business success?

 

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What’s Your Social Media Personality?

Tuesday, December 1st, 2015

Image by JD Hancock

 

Social media marketers and their campaigns can fall into two categories: introverts and extroverts. Extroverts typically dominate the social media landscape, with their frequent status updates and superficial one-liners about whatever is current at the time. Introverts, on the other hand, are more effective. When it comes to social media marketing, it simply isn’t about quantity. Rather, what matters is how in-depth and informative your content is and how much impact you can generate with it.

 

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Monthly Link Roundup – 11-27-15

Friday, November 27th, 2015

First Look: See Facebook’s 360-Degree Video Ads For At&T, Samsung & Others (MarketingLand.com)

Facebook tested 360-degree video ads with selected brands such as AT&T, Samsung and Walt Disney World earlier this month. This feature will encourage more users to shoot and post 360 videos and help marketers with limited production budgets to try out the format and use it to share deeper and more immersive stories in their campaigns.

Southeast Asia Has Among The Highest Social Network Usage In The World (eMarketer.com)

According to a recent forecast, Southeast Asia, which includes countries such as Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, has some of the highest penetration of social network usage anywhere in the world. With mobile continuing to drive internet adoption in the region, these countries will continue to be a hot spot for various digital activity growths in the next few years.

How Instagram Is Gearing Up For Its Next Big Battle In Video And Live-Streaming: ’The Future Is Teleportation’ (Business.FinancialPost.com)

Instagram has evolved into a powerful way to record global events from millions of perspectives. To help users see the real world through the app, its founders are now promoting video in order to transform Instagram from a photo album into a live-streamed multimedia platform.

Pinterest Users Pin Holiday Content 4 Months Before Christmas (AdWeek.com)

Pinterest has released new data illustrating the increase in activity the platform sees during the holiday season. According to the study, users have begun pinning holiday content as early as four months before Christmas, with 71 percent of users’ pins relating to fashion, home decor, quotes and other products.

Thanksgiving Online Sales To Top $1.7B, 26% Of Purchases Made On Mobile (TechCrunch.com)

Looks like the online holiday shopping sales bug is creeping in earlier and earlier. According to recent reports by IBM, online sales the day before Thanksgiving were up by 35 percent compared to the same day a year ago, with average value per order up by $9.10. On the other hand, mobiles only account for just under half (48 percent) of all e-commerce traffic, meaning shoppers mostly use it for browsing goods if not buying outright.

Simple Ways to Boost Your Presence on Social Media

Tuesday, November 17th, 2015

Image by Gary Knight

 

When you find out that 2 out of 3 Internet users across the world are active on social media, you don’t need a lot of convincing to do to realize how widespread this medium has been in the last decade. Many small- to medium-sized businesses have wised up and are now using social media to engage and build relationships with their target markets. However, despite the hype around this medium, many business owners fail to realize that social media marketing takes more than just posting an update or two every day and replying to customer queries as they roll in.

 

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Embracing New Approaches to Community Management

Tuesday, November 10th, 2015

Image by ronWLS

 

Digital marketing is ever-evolving, and as such, marketers need to embrace new approaches to community management and content production. Rather than publish hourly updates for a handful of followers, for instance, they need to produce fewer, but higher-quality content that will be liked and shared by millions.

 

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The 3 C’s of Social Media: Content, Conduct, and Contact

Tuesday, November 3rd, 2015

Image by Marinela

 
 

With social media dominating cyberspace, it comes as no surprise that a lot of people have taken to online media platforms to increase brand awareness or enhance their online presence. However, with online users becoming more discriminating about what they read and how they interact on social media, you should be aware of the key factors that affect social behavior on the Internet.

 

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