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Choosing the Right Background Images for Your Site’s Graphics

Tuesday, September 9th, 2014

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 

 

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Tips on Creating Images Your Audience Would Want to Share

Tuesday, September 2nd, 2014

Image by Ben Grey

When it comes to social media, photo content is king. Visuals, whether in photo or video format, draw attention and drive engagement better than plain text. But over and above video content, pictures have the advantage of getting people to respond and take action faster. This is why sharing compelling images in your social networks is a great way to increase click-throughs and traffic to your website.

 

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Monthly Link Round Up – 08-29-14

Friday, August 29th, 2014

The ‘Ice Bucket Challenge’: A case study in viral marketing gold (Digiday.com)

One of the reasons why the Ice Bucket Challenge has become so successful is that it started from an organic source—with one individual and family. Their idea has led to an tremendous outpouring of support from a wide range of people from all over the world.

Social media marketing must move beyond buzz baiting (MarketingWeek.co.uk)

Many brands in Europe, as well as other parts of the world are snubbing chances to engage and convert social media fans into long-term leads by putting emphasis on attention-grabbing campaigns instead of focusing on functional content that’s created to serve a specific purpose.

4 Mistakes Marketers Make When Trying to Go “Viral” (Blogs.HBR.org)

Any form of marketing has always been about creating meanings between a company, its audience, and a wide culture or movement behind it. These days, as social networks are increasingly becoming the primary vehicle for content discovery and curation, companies that don’t involve audiences in the creation and spreading of their message are at a bigger risk of becoming unsuccessful.

Social Media Marketing: Staying Up on Trends (Business2Communitycom)

Working in social media marketing comes with the pressure of staying up-to-date with the latest networks, apps, news, and trends. When marketers miss the boat, it can have huge implications on their quality of work as well as their relationship with clients. Stephanie Jones shares ideas on how businesses can be on top of their social media marketing game.

7 Marketing Lessons From The ALS Ice Bucket Challenge (Blog.Hubspot.com)

The ALS Ice Bucket Challenge demonstrated the power of social media and its ability to influence cause marketing on a worldwide scale. And even if it will take a while before a social storm of this caliber will rise again, the Ice Bucket Challenge holds a number of important lessons for marketers.

Breaking Up the Monotony: Content Types You Can Mix and Match with Text

Tuesday, August 19th, 2014

Image by krobbie

No matter how informative your blog is, your readers are bound to lose interest if you keep on feeding them with text after text. Much has been said about incorporating a mix of media to boost the appeal of your content, but how do you put them together to create a successful, highly engaging post?

 

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How Your Small Business Can Benefit from the New Twitter

Tuesday, August 12th, 2014

Image by Pete Simon

 

These past few months, we’ve been seeing a lot of changes on Twitter. The modifications were implemented in an attempt to increase the microblogging site’s user engagement and make it more intuitive. Here are a few ways how your business can leverage from these changes:

 

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Enhance Your Visual Social Media Strategy with the Right Colors

Tuesday, August 5th, 2014

Image by David Blaikie

When it comes to using images to promote your brand on social media, color takes an essential role. The right choice of color not only helps convey the message of your brand, it also influences the way you want your audience to engage with your posts.

 

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The Importance of Social Media Automation for Your Small Business

Tuesday, July 29th, 2014

Image by Orange Steeler

 

Social media automation is all about identifying content that’s relevant to your industry or community and scheduling it out in advance. Whether it’s stretching out your small business’s limited marketing resources or maximizing the productivity of your social media marketing team, it can help establish your brand as a valuable source of information and bringer of engaging conversation in your online channels.
 

 

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