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Emerging Marketing Trends in SXSW Interactive 2016

Tuesday, March 15th, 2016

Image by Flipboard

 

This week, SXSW Interactive 2016 kicked off with hundreds of marketers flocking to Austin, Texas for food, music, and a glimpse at new technologies that are expected to connect with consumers. Even after over two decades, the influence and role of SXSW in marketing shows no signs of fading.

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

Image by Frau Hölle

 

As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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Critical Steps in Surviving Social Media Mishaps

Wednesday, March 2nd, 2016

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We’ve all seen how posts published on social media can flare up and go viral. Terrible tweets and Facebook faux pas can quickly cause trouble and make it hard for you to do damage control and reclaim control of your online brand. So if you find yourself in the middle of an occasional mishap, here are a few things you can do to get out of the mess:

 

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Monthly Link Roundup – 02-29-16

Monday, February 29th, 2016

Facebook Reactions: What Marketers Need to Know (SocialMediaExaminer.com)

Facebook recently launched Facebook reactions, which lets users go beyond liking a post by choosing from six emojis showing different emotions. This update can be useful for competitor research, Facebook business page admins can now get a better idea of how users react to specific types of content, status updates, and announcements.

5 Ways Millennials Show Love On The Internet And Why Your Brand Should Care (Forbes.com)

When it comes to expressing their feelings and emotions online, millennials are an open book. Whether it’s raving about a beauty product, talking about brands they love, or offering advice about where to buy the latest gadget, they’re on it. Smart brands will dig deep into this and take advantage of how millennials are showing the love.

The Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016 (HuffingtonPost.com)

It pays to stay abreast of the latest social media updates so that you can make the most out of new functionalities, but as a general rule, you only need to create content that resonates with your followers and is appropriate to the platform you’re using.

Twitter’s New Timeline Is Here, And It’s All About The Algorithm (Mashable.com)

Twitter’s new timeline has arrived. The microblogging platform pushed out an update last February 10, making its much-talked-about timeline redesign official. Twitter’s new feature will showcase tweets sorted according relevance, marking the end of the site’s signature reverse-chronological timeline.

Top Social Media Trends in Staffing and Recruiting [Infographic] (SocialMediaToday.com)

Recruiters are now making social media work for them, helping employees and customers promote businesses with honest insight into what a company or brand is like. This infographic provides information on how recruiting and staffing agencies should be using social media.

How to Get More Media into Your Social Media

Tuesday, February 16th, 2016


Social media marketing demands a lot of time and attention. When you’re not sitting up all night interpreting data and insights to try to develop a social media strategy, you’re probably an filling the role of an all-around production studio, producing videos, researching for blog articles, organizing contests, taking photos, and creating other image assets for your brand. Media content is what gives your social presence substance, and that substance is a nod to your authority in your field.

 

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Social Media and Its Importance in B2B Marketing

Wednesday, February 10th, 2016

Image by David Paul Ohmer

 

Most business owners incorrectly assume that social media marketing is only beneficial to those that need to engage directly with end consumers, but it can be helpful to B2B companies as well. Social media allows marketers to reach audiences who matter and distribute content that is informative and relevant in order to enhance business relationships.

 

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Using Data and Insights to Make Strategic Decisions on Social Media

Tuesday, February 2nd, 2016

Image by r2hox

 

Marketers are taught that much of their work is based on instinct, but research matters too. Whether they’re thinking of marketing campaigns, refining their pitches, or proving ROI, they’ll have to think of where to start and how to proceed.

 

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