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The Twitter Acquisition Conundrum and What It Means for Marketing

Tuesday, October 11th, 2016

Image by yukogets

 

Over the past few weeks, rumors have been circling that Twitter is a likely buy-out target. However, the likelihood of a bidding war fizzled out last week, after Disney, Apple, and Google were ruled out as potential buyers—causing Twitter’s share price to drop by 20 percent.

 

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Facebook’s Marketplace Offers Plenty of Opportunities for Buying and Selling

Tuesday, October 4th, 2016

Image by newsroom.fb.com

 

With the increasing number of people using mobile devices comes the increasing number of shoppers browsing and buying products online. Consumer spending is projected to jump from $204 to $626 billion in only two years, according to Goldman Sachs. This is a huge consumer shift, one that social media platforms like Facebook are moving to capitalize on.

 

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Monthly Link Roundup – 09-30-16

Friday, September 30th, 2016

What Brands Need To Know About Snapchat Spectacles (EConsultancy.com)

Snapchat recently released Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, also known as Snaps, of up to 10 seconds. These video clips can be uploaded to Memories, which is Snapchat’s newest feature for storing photos and videos.

5 Cool Ways to Make Marketing Magic with Interactive Content (TopRankBlog.com)

There are dozens of ways both subtle and flashy that you can add an extra kick to your content. Are your content marketing efforts taking advantage of these strategies? Do you invite your readers to participate in an experience? Or are they left doing this?

Can An Ad-Free, Subscription-Based Social Network Exist? (MarketingLand.com)

Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged in a media kit to sell ad space.

Market Disruption: Your Brand Needs to Create a Ruckus (MarketingProfs.com)

Market disruption is how brave brands set new standards for their industries. No one can guarantee success when you go against the norm and break marketing traditions, but we can say that with great risk comes great reward. Disrupt or be disrupted.

6 Brands Using Altered Reality in their Marketing Campaigns (SearchEngineJournal.com)

Virtual Reality and Augmented Reality, often referred to together as Altered Reality, have started to really dominate the discussion when marketers talk about how the internet will be used and presented to target consumers in the near to distant future.

Forrester Report Advises Marketers to Embrace AI-driven Communications

Tuesday, September 20th, 2016

Image by MattHurst

 

New research from Forrester points to personal data lockers, more widespread adoption of augmented reality, and intelligent use of location analytics in the next five years. To keep up, marketers will have to transition their usual marketing campaign strategies to real-time, continuous interaction with customers via AI.

 

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Facebook Adds More Bells and Whistles to Messenger Bots

Tuesday, September 13th, 2016

Image by developers.facebook

 

Good news for Facebook business pages; the platform’s Messenger bots can now be used as standalone storefronts! Last Monday, the company added new features including a Buy button, native payments, and link bots to Facebook ads, allowing companies to do away with services like Stripe or Paypal, thus making it easier to increase sales through the app.

 

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Why You Should Start Using Twitter’s New Embeddable DM Button

Thursday, September 1st, 2016

Image by Jorge Caballero Jiménez

 

Twitter added a Direct Message button to its embed library of tweets, grids, and timeline buttons last week. While this update might not be a major change, allowing users to send you direct messages from your website surely has its benefits. Here are some of them:
 

 

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Monthly Link Roundup – 08-26-16

Friday, August 26th, 2016

Instagram Is Using An Algorithm And Facebook Data To Sort Its New Stories Feed (MarketingLand.com)

To give its new Stories product a competitive edge against its rival, Snapchat, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of users’ videos appearing on the app’s main feed. Instagram will be prioritizing videos from people that a user will most likely check out.

How Can We Meet The Needs Of The Multi-Device Consumer? (EConsultancy.com)

With over 80 percent of adults in the UK now owning a device, many are already aware that the UK has been catching up with the rest of the world and becoming a smartphone society. UK consumers have also evolved in the way they browse, research, and purchase products online, giving retailers new opportunities to increase their revenue streams.

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences (ContentMarketingInstitute.com)

Whether it’s top-funnel, mid-funnel, or post-funnel experiences, statistics show that most content experiences are bad. Fortunately, marketers won’t have to figure out how to deliver great content experiences on their own.

How to Create Instagram Stories (SocialMediaExaminer.com)

Instagram Stories allow users to record live videos and take photos with their mobile devices and add them to a story that lasts for only 24 hours. Much like its competitor, Snapchat, Instagram Stories allow businesses to add new content and keep their brand on the top of their followers’ news feeds to keep their attention.

The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests (Blog.Kissmetrics.com)

Split testing, or A/B testing, has been changing the face of marketing. When done right and with good context, marketers can put a stop to all the guesswork, anecdotal conclusions, and correlation/causation errors that are prevalent in marketing circles.

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