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Three Tips on Avoiding Blunders on Social Media

Tuesday, June 9th, 2015

Image by Stewart Butterfield

We’ve heard a lot of horror stories about brands bringing a PR nightmare upon themselves with a single post on their Facebook or Twitter accounts. While most of us will just shake our heads and laugh hoping they don’t happen to us, these social media blunders are also worth a bit of thinking about.

 

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Build a Stronger Marketing Campaign with Brand Storytelling

Tuesday, June 2nd, 2015

Image by Local Studies NSW

 

As a business owner, addressing the needs of your customers may be one of your top priorities. At the same time, you’re also trying to get more people to buy what you’re selling. You also want your audience to get to know you, talk about you, and think that your product or service is a good idea.

 

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Monthly Link Roundup – 05-29-15

Friday, May 29th, 2015

Facebook Instant Articles will shake up media (and benefit users) (CIO.com)

Facebook recently introduced its new Instant Articles feature to deliver media and news articles directly to the users’ News Feed in a more streamlined manner. While the new feature will improve user experience, publishers are still unsure how it will impact their reach on the social network.

Twitter chats get social with Nurph’s video-to-video streaming (VentureBeat.com)

This month, popular Twitter chat client Nurph launched its video-to-video streaming capability that would bring real-time video and audio conversations to Twitter group chats. Now, chat owners can include up to 8 streaming videos from a few select participants while having text-based conversations with hundreds or thousands of other people.

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans (MarketingLand.com)

HootSuite has rolled out a free feature called “Facebook Ads” that can assist advertisers with ad creation on Facebook by suggesting the best posts to promote. Once a post is selected for promotion, HootSuite will automatically take care of ad placing, bidding, and targeting.

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results (SearchEngineLand.com)

As promised earlier this year, Google is now showing Twitter tweets in a prominent carousel format on its search engine results. The feature is currently available on mobile devices and for English-speaking users in the U.S. Twitter promises desktop support and other languages in the future.

Google+ goes after Pinterest with Collections feature (CNet.com)

Google+ has added a new feature called “Collections” that allows users to post content such as pictures and articles about specific topics, similar to rival social network Pinterest’s online bulletin board. Currently available on desktop and Android devices, the new feature will soon be made available for Apple’s iPhones and iPads.

Using Data to Enhance Your Social Media Marketing Campaigns

Tuesday, May 19th, 2015

Image by janwillemtulp

 

Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.

 

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Lessons from SEO: How Optimization Benefits Social Media Marketing

Tuesday, May 12th, 2015

Image by Rich Brooks

While search engine optimization (SEO) takes a different path from social media marketing when it comes to promoting a business, it does bring something to the table that could greatly benefit the latter. In particular, infusing social media content with keywords opens up opportunities to reach out to new audiences and establish a stronger presence online.

 

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Why Brand Personality Matters on Social Media

Tuesday, May 5th, 2015

Image by Joshua Damasio

As social media is mainly about engagement and building relationships with others, you can’t afford to have a brand that sounds more like a cold, uncaring marketing robot than a human being. If you want to win the trust and support of your followers, it’s essential that your brand’s social media persona has human traits that people can relate to.

 

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Post Better Pins with Pinterest’s New Marketing Developer Tools

Tuesday, April 28th, 2015

Image by mkhmarketing

 

Yesterday, Pinterest launched Marketing Developer Partners, a program that enables businesses to scale and optimize their marketing efforts on the social media platform while enabling pinners to benefit from a richer user experience.

 

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