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Weekly Link Round Up – 12-24-11

Saturday, December 24th, 2011

Nostradamus Predicts: Gamification will have a Bright 2012 (42Terabytes.com)

In light of David Armano’s (of Edelman Digital) successful social media predictions in the past, Maximillian Lemos revisits the former’s positive outlook on the emergence of game-like qualities on today’s Internet and mobile social apps.

OPINION: What is Gamification and should you bother finding out? (UsefulSocialMedia.com)

Harry Rollason explores the meaning of ‘gamification’, and arrives to the conclusion that it’s more than just a fad, as what many large corporations rushing to apply gamification tools to their brand are realizing today as well.

Social Loyalty: The missing ingredient to @BestBuy’s success (Gamifixation.com)

As the largest electronics store in the U.S. desperately attempts to transform one-time shoppers into loyal customers with its “Gaming Trade-in” idea, Carlos Gonzales explains what Best Buy did wrong and how geo-location apps like Foursquare and Gowalla can be used to create social loyalty.

Online Marketing & Gamification by Design (McBuzz.com)

Mark McLaren interviews Gabe Zichermann, author of the book Gamification by Design and investigates the importance of gamification in developing a robust online marketing plan.

How Has Gamification Gone Mainstream? (Infographic) (Dr4ward.com)

Large corporations like Pepsi, Nike, and Nissan have taken notice. Gamification, also known as the application of concepts and techniques from games to other areas of activity, in this case, social media, has gone viral and is quickly becoming a staple in today’s online marketing efforts.

Tags: customer service, foursquare, Gamification, online marketing, Social Media, social media marketing
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Weekly Link Round Up – 12-16-11

Friday, December 16th, 2011

5 Tips For Growing Your Business With Twitter (QuickOnlineTips.com)

It’s not enough to use Twitter for your business; how you use it is what will define the success of your efforts. The writer shares five tips for using Twitter to gain followers, customers, and sales.

Are B2B Marketers Not Using Twitter Correctly? (SocialMediaToday.com)

A study shows that only a minimal percentage of B2B marketers who use Twitter generates leads compared to those who use LinkedIn. B2Bs need to remember that while they cater to businesses, they still need to engage the actual person on the other end.

What do Twitter brand pages mean for marketers? (Connect.Icrossing.co.uk)

The writer offers a peek at what Twitter’s new profiles offer businesses. While these are only available to a limited number of companies for now, Twitter said it will be rolling this out over the weeks. With the new profile, brands can customize their pages, embed multimedia, and add tweets to their websites.

The New, New Twitter and What It Means to You and Your Business (BrianSolis.com)

The new version of Twitter offers a great new advantage to businesses: simplicity. Brian Solis gives a rundown of Twitter’s new features, offering insight into how these can benefit businesses.

How to Use Twitter Hashtags for Business (HarpSocial.com)

The ubiquitous ‘#’ symbol, known as a hashtag, does more than just mark the topic or keywords in a tweet. Businesses can use this to grow their accounts by increasing their exposure. The writer offers ideas for using the hashtag to a business’s advantage.

Tags: Social Media, social media marketing, social network, social networks, Twitter
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 12-02-11

Friday, December 2nd, 2011

What’s New with Google+ (DontDrinkTheKoolAidBlog.com)

From its infancy, Google+ has continually developed to become a distinct social medium apart from Twitter and Facebook. With fresh new features such as “hangouts” and the recently launched brand pages, Google+ has become an interesting new scene for brands to market themselves on.

Why Your Business Should Be on Google+ (BrianSolis.com)

Aside from engaging the social crowd in a unique way, there’s another reason to why a business should invest in a presence on Google+. Google+ Direct Connect blurs search and social with the interesting new use of the + operator.

Google+ Ripples: The promise of shared intelligence (ComMetrics.com)

Ripples, the first set of metrics from Google about Google+, offers data visualization over time of how your posts are shared: when, by whom, and to whom. This comes as a valuable tool to marketers and businesses who want to see and study their influence (and influences) in action.

How Google+ Could Affect SEO (idaconcpts.com)

With Google HQ constantly looking for ways to improve the quality of searches, there is no doubt that its new application—Google+—plays a large part in this. Interestingly, with Google+, relevance goes hand in hand with influence.

Why Doesn’t Google+ Allow AutoSharing? (ReadWriteWeb.com)

The redesign of YouTube promoted sharing in a big way with new autoshare buttons for Facebook, Twitter, MySpace and Orkut. But the question remains: why no autosharing for Google+? The following article brings to light how Google wants to treat its social networking product.

Tags: applications, community, Google, Marketing, networking, seo, Social Media, social networks, Strategy, Tool Time
Posted in Marketing, Social Media, Strategy, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 11-18-11

Friday, November 18th, 2011

How to Share Content on Social Media (Business2Community.com)

Do you know when your audience is most receptive to your content? Biserka Anderson reveals the wonders of Clearspring and shares social sharing tips that’ll help your content reach more readers and customers worldwide.

Social media manners: A how-to guide for content marketers (LeeHopkins.net)

Avoid a truly embarrassing social media faux pas with helpful do’s and don’ts shared by guest blogger Rachel Carlson.

Copy Content—Get Penalised! (SocialMediaNews.com)

Social media has made it easy for a lot of people to share and distribute content easily; however, bloggers end up frustrated when others copy their content and publish it in other blogs and websites without permission. In this informative post, David Cowling uncovers how we can prevent people from stealing our content.

Every Comment Counts: Building Better Online Relationships (SocialMediaToday.com)

Experts say that users of social media should NEVER let a comment or a wall post go unanswered if they wish to have more personal connections with their audience. Kyle Ginthner explains how we can start treating customers as people and begin building closer ties online.

Does Social Content Drive SEO? [Infographic] (Blog.Dlvr.it)

This dynamic infographic shows how social signals can provide a significant impact on search engine results, and explains why creating content that’s designed to “go social” is the best way to reach customers and improve sales.

Tags: Blogging, content, content creation, conversation, Social Media, social media marketing, social networking
Posted in Marketing, Social Media, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 11-11-11

Friday, November 11th, 2011

The Internet Died a Little Today (TheAtlanticWire.com)

When widespread outages were experienced among multiple networks across North America and Europe last Monday, some people perceived the event as unforgivable, saying that today’s Internet is simply too big to fail. Adam Clark Estes investigates what really happened.

Social Media Firestorms: A First Responders Guide (ComputerWorld.com)

Has your misplaced Twitter campaign evolved into a PR mess? Did you make an ungracious response on somebody else’s Facebook wall? Serdar Yegulalp explains how we can avert online catastrophes on social media websites.

7 Roadblocks to a Successful Social Media Campaign (Smedio.com)

Although social media campaigns have become a norm for most companies these days, some still fail to recognize that these aren’t a shortcut to their business’ success. Douglas Idugboe discusses common obstructions to successful campaigns and tells us how we can avoid them.

Brands Fail to Grasp Social Media Opportunities (Blogs.WSJ.com)

After Dippin’ Dots filed for bankruptcy and failed to capitalize on a bad situation when they were in the spotlight this week, it joined other businesses that have failed to grasp emerging social media opportunities. Ben Rooney finds out why brands fail to integrate their social media strategies with real business objectives.

Social Media and Public Relations Needs to be Part of Your Disaster Planning Strategy (EnterpriseFeatures.com)

Businesses that are hit by a disaster can be viciously attacked by rumors that circulate within minutes. They need to deploy an immediate plan of action and build trust and credibility and straightforward updates that have been carefully worded and planned out in advance.

Tags: credibility, customer service, Internet, online marketing, Social Media, social media marketing, social networks, Tips
Posted in Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »