Avoid These Topics to Maintain Your Brand’s Good Social Media Presence

July 11th, 2013 by | 1 Comment

Image by Michael Theis

In social media, following trending topics and joining the discussion is one of the best ways to put your brand in the direct view of the general public. This is because hot topics and breaking news are what everyone will be talking about, searching for, and posting about as soon as they happen.

However, this doesn’t mean that all topics are free for you to cover. Some are considered too sensitive and may do more harm than good to your online reputation if you decide to pick it up for your next wave of social media posts.

These topics include:



Talking about religion in social media will entail establishing a personal belief for the brand. This may put off followers who don’t share the same idea, or aren’t open to supporting your beliefs. Hence, a decrease in shares, Likes, and retweets may be expected.



Much like making a religious stand, taking sides in politics can segregate your online followers and affect your reputation. Understandably, we don’t all share the same political views, and we can get passionate about it come election time. However, it’s important to remember that your brand isn’t only you; it represents the entire team/staff/company. Once you publish a stand, then your company will automatically be established as either a Republican or a Democrat. Although this could lead to added followers from the same political side, more often than not, you will notice people jumping ship from your social media accounts.


Tragic Headlines

Tragic headlines should be left off of your feeds since it’s far too easy to spread unverified information. Remember, the final details are almost always released hours after such events. Hence, nothing is definite about who the perpetrator is, any victims involved, or the intensity of the situation while it is happening. Save your brand’s online reputation by practicing responsible journalism.


It’s always good to keep your social media posts as lighthearted and safe as possible, and leave the gritty topics to the news channels. Instead, look for trending topics that are related to your products/service, or find those that are closer to your industry. This way, you can avoid offending or misinforming your followers, keep your social media reputation unscathed, and find more opportunities to promote your products.

Do you think these topics are off-limits as well? What other topics do you think brands should avoid on social media? Let us know what you think by leaving a comment below.



Edsel Mendoza is a writer, editor, and all-around nerd who enjoys video games and comic books. He is also a dedicated Planeteer who never travels without his stuffed monkey, Charlie, which he takes photos of everywhere he goes.

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