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Archive for the ‘Community Management’ Category

How to Create a Successful Giveaway for Social Media

Tuesday, December 15th, 2015

Giving away prizes is almost a surefire way to expand your audience and increase engagement with your customers, but givaways can also be tricky. When done poorly, they can even backfire to the detriment of your brand’s reputation. Below are a few things to consider that might before you start.

 

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Embracing New Approaches to Community Management

Tuesday, November 10th, 2015

Image by ronWLS

 

Digital marketing is ever-evolving, and as such, marketers need to embrace new approaches to community management and content production. Rather than publish hourly updates for a handful of followers, for instance, they need to produce fewer, but higher-quality content that will be liked and shared by millions.

 

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Win Them Over by Adding Social in Your Customer Service Strategy

Tuesday, October 13th, 2015

Image by dmelchordiaz

 

Incorporating social in one’s customer service strategy is probably one of the biggest opportunities missed by many brands these days. Social media marketing can be complicated, given the number of platforms managers need to work with, as well as the challenges involved in the creation of relevant and engaging content on a regular basis.

 

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Facebook Business Pages – Still Worth Your Time and Money?

Monday, December 8th, 2014
Photo by Chris Annable

Photo by Chris Annable

Since last year, we’ve been seeing repeated warnings about the diminishing reach of Facebook Pages. It should have been indication enough when Facebook stopped calling them Fan Pages, and began referring to them simply as ‘Pages,’ which in turn caused the general public to refer to them ‘Like Pages’ or ‘Business Pages’ to help distinguish them from ordinary users.

 

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Reevaluate Your Target Markets to Improve Your Social Media Campaign

Thursday, June 12th, 2014

Image by Emilio Küffer

In the world of social media marketing, it doesn’t matter how well your content is or how much you shell out on paid advertising if you don’t know who your real audience is.

 

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Why Brands Need a Social Media Management Tool for Pinterest

Tuesday, February 11th, 2014

Image by Steve Snodgrass

 

In a world with countless social media management tools for Facebook, Twitter, LinkedIn, and Google+, many SMM and brand managers are sadly robbed of the opportunity to search and find relevant content and ideas for Pinterest, which has already been driving more traffic and revenue than most of the major social networks since 2012.

 

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How to Deal with Social Media on Somber Holidays and Moments in History

Tuesday, September 17th, 2013

Image by Paul Stein

Some of the biggest social media faux pas done by companies—even large brands—is usually due to the way they’ve handled a particularly sensitive issue. Sad and even tragic moments, whether on the news or as part of the nation’s collective memory, are all a part of life and it’s only human to acknowledge them.

But how does a business deal reconcile the need to show their human side on social media with being professional to an extent?

 

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