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Archive for the ‘Community Management’ Category

Weekly Link Round Up – 08-02-13

Friday, August 2nd, 2013

How Brands Can Create Long-Term Influencer Relationships (IgniteSocialMedia.com)

It’s one thing for an influencer to reach out to a brand. But it’s a completely different thing for the brand itself to establish a long-term relationship with a key influencer. As with any other social relationship, the key to a successful one is about knowing the other person and going the extra mile to make things feel personal.

5 Tips for Launching a Product On Your Blog Without Annoying Your Readers (ProBlogger.net)

When you run a blog for marketing, it can be all too easy to annoy followers. This is especially the case if all you talk about is what you want to sell. Thankfully, there are ways to launch a product and market it without coming off as annoying marketing noise.

How To Use Content To Build Your Community (SocialFresh.com)

Encouraging a community to grow around your brand takes a smart strategy. A successful one not only leverages different forms of unique content but also shows value towards influencers and followers through interactive media.

How to Setup Social Media Discussion Groups for Business (SocialMediaExaminer.com)

If networking is a big part of your business, then creating a discussion group on a social media network might help you further your goals. Google+ Communities, Facebook Groups, and LinkedIn Groups each offer different features for fostering relationships with closed groups of all kinds

The Future Of How Businesses Connect With Customers (ReadWrite.com)

While CRM software seems to be the biggest corporate software market, not many have actually implemented a CRM system. But with the rise of data coming from mobile, the cloud, and social media, the future just may be in leveraging this software to not only analyze the customer base, but also connect with them.

The New Facebook Pages Insights Just Made Your Social Media Monitoring Easier

Tuesday, July 23rd, 2013

Image by West McGowan

For Facebook users who handle one or numerous Facebook Pages, you may have noticed something new that keeps trying to catch your attention. Every time you visit your fan or business page, there’s this “Check out the new Page Insights” message where the old Insights link used to be. Once you click it, you’ll be amazed at how much this Facebook tool has changed.

 

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Why Social Media Should Never Just be a Status Symbol for Businesses

Tuesday, July 16th, 2013

Image by Gary Lerude

For many businesses today, adopting social media rarely comes with a definite goal or plan of action. Often, many establish their page simply for the sake of “having one” or simply riding trends. This is especially the case when new social networks begin to trend. When the business finds that the site doesn’t suit its needs in the long run, the account eventually becomes a ghost, which might create a potential gateway for social media damage.

 

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Weekly Link Round Up – 07-05-13

Friday, July 5th, 2013

What Can You Do in 10 Minutes to Improve Your Online Community? (ManagingCommunities.com)

Managing a community is a long-term process. However, there will be instances when you, as a community manager or social media professional will have limited time to take care of things. Here are a few things you can do to keep engagement up even on days when you have limited time to spare.

5 Ways to Thank Community on Social Media (SocialMouths.com)

An effective social media campaign involves engaging your community in conversation, not just promoting your brand or product on the social networks. Showing your gratitude to your customers and readers can help improve engagement that can help you better connect with your audience.

The Dark Side of Community Management (SlideShare Presentation) (SlideShare.net)

Community management has plenty of challenges that many social media professionals don’t immediately recognize. This interesting presentation from The Community Roundtable, assembled by TheCR and Maria Ogneva gives some perspectives on the personal challenges of community management.

Community Managers Must be Both Hero and Architect (Guardian.co.uk)

Community managers play an essential role in any social media campaign. The challenge is to be both builder and visionary; managing community growth while keeping it exciting for members.

The Maturation of Community Management: Moving From Art to Science (CMSWire.com)

The role and responsibilities of community managers has changed through the years. While most social media professionals and internet marketing companies recognize their importance, the profession is still widely misunderstood and struggling for resources, despite being able to deliver measurable results.

Handling Social Media Crises before They Set Fire to Your Reputation

Thursday, July 4th, 2013

Image by Loco Steve

Leveraging social media for marketing is a chance for your company to show its fun side. But while it’s important to build an engaging content marketing strategy, you also need to set up a social media crisis management plan even before an inkling of a problem ignites and sets fire to your reputation. Doing so ensures you won’t find yourself putting out a big fire with a mere glass of water. After all, prevention is the best way to handle social media problems. Your social media team should learn to monitor, determine what qualifies as a social media crisis, and create a must-follow course of action.

 

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Adapting Brand Storytelling Techniques to Create Engaging Social Media Content

Tuesday, July 2nd, 2013

Image by rosmary

Of all the trade secrets on boosting social media engagement, brand storytelling is one of the few that never lost its touch. Adding narrative to your social media content proves to be enduring and remains to be relevant and effective in engaging your followers, fans, and customers.

Here are three ways to tell your brand’s story to captivate your audience:

 

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Letting Social Media Conversation Inspire Marketing Campaigns

Tuesday, June 4th, 2013

Image by Alexander Baxevanis

Successful marketing depends on capturing market insights and connecting with the consumers. Even with the help of research and focus groups, creating an effective campaign can still be a hit or miss proposition. However, there is another source of inspiration that can result in reasonably successful and affordable marketing campaigns: Social Media.

 

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