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Archive for the ‘Content Marketing’ Category

Let User-generated Content Tell Your Brand Story

Tuesday, February 7th, 2017

Image by Thomas Hawk

 

Your brand story should be so much more than just a rundown of facts about your business. It’s even much more than how you or your employees feel about your company. Your brand story should be a complex, distinctive combination of your business facts incorporated within the emotions your brand aspires to stimulate in its customers. Essentially, your brand story is a human-to-human representation of your business.

 

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Social Networks’ Shift to Media Platforms—What This Means for Your Brand

Tuesday, December 13th, 2016

Image by yell(O,o)w

 

2016 marked the year when 62 percent of adults in the United States said that they are more likely to turn to social networks like Facebook or Twitter for news than any other traditional media outlet like TV or newspapers.

 

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How to Generate Leads Through Your Content Pages

Tuesday, November 8th, 2016

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Is your website content doing what it’s supposed to—turning visitors into subscribers and eventually, buyers? When you rely on your content to bring visitors to your website, you must accomplish two things: provide information to your visitors and get them to take action, whether it’s to subscribe to your service, share the information with others, or purchase a product.

 

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Content Marketing Strategies for Top Social Networks

Tuesday, March 8th, 2016

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As time goes by, it’s becoming clear that the line separating content marketing from social media marketing is getting blurry. While the former certainly exists outside of social media, brands can no longer run effective campaigns without considering how these will affect their business pages on Facebook, Twitter, or Instagram.

 

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Ready, Set, Go! Mobilize Your Content Marketing Strategy Now

Tuesday, October 20th, 2015

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Adopting a mobile-first approach early in the content marketing lifecycle is now the norm. While marketers used to create content specifically made for desktops in the past, the high usage of mobile devices—laptops, smartphones, tablets, and even smartwatches—has forced many to adapt to the current handheld web-browsing majority.

 

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Instant News: The Next Big Thing in Social Media Marketing

Tuesday, September 29th, 2015

Image by onigiri-kun

 

What do you think will news websites look like in the future? If current trends are any indication, they will probably look like today’s social media websites.

 

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Unlocking the Full Potential of Data-driven Content

Tuesday, September 15th, 2015

Image by Evil Cheese Scientist

 

The waning effectiveness of traditional advertising mediums and the rise of social media have led more and more brands to hail “Content is King!” and embrace content creation as part of their marketing strategy. Marketers now see themselves not just as advertisers, but as publishers, launching websites, blogs, social media campaigns, and podcasts to reach out to customers and promote their brand.

 

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