Archive for the ‘Content Marketing’ Category

Basic Tech Skills Entrepreneurs Must Have to Start and Run their Business

Tuesday, March 13th, 2018

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Regardless of which industry he belongs to, a good entrepreneur knows that starting and running a successful business will entail one to be a jack-of-all-trades. The business’s day-day-to-day success will depend, in great part, on the business owner’s ability to quickly grasp and apply specific tech skills. Moreover, a good entrepreneur also knows which skills he must learn and which ones to entrust or delegate to others.


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Be Loud, Get Noticed! A Quick Guide To Writing Compelling Calls-To-Action

Wednesday, March 7th, 2018

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Calls-to-action (CTAs) have been around as long as print marketing, but you can’t say the same for social media marketing. And yet, the two are inextricably linked. The way a call-to-action asks something from its reader, how it relates with and engages your reader, and most importantly, how it elicits a response from a user—all of these have a social aspect to them.


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Facebook Cracks Down on Engagement Bait in News Feeds

Tuesday, December 19th, 2017

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Facebook continues to penalize people and Pages that try to outsmart its News Feed algorithm. Engagement bait is the latest type of spam that the social network wants to eliminate from its users’ News Feeds.


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Signs That Your Business Needs a Better Content Marketing Plan

Tuesday, August 22nd, 2017

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Almost all businesses these days now utilize some form of content marketing. But that doesn’t mean that everyone’s doing it right, or getting the results they want. So how do you know if your business is in urgent need of a better content marketing plan?


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Social Media Advertising: Three Lessons to Live By

Tuesday, August 1st, 2017

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With consumers targeted at every opportunity on social media sites, marketers deal with the challenge of getting their brand’s message across in a relevant, genuine way without bombarding users or negatively impacting the user experience.


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Video Strategies for Achieving Brand Awareness and Sales Goals

Tuesday, July 4th, 2017

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Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.


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Content, SMM, and Linking Strategies for Your Small Website

Tuesday, June 20th, 2017

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Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.


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