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Archive for the ‘Events’ Category

Taking Advantage of Social Media for Your Next Business Event

Tuesday, April 16th, 2013

Image by Nan Palmero

Social media is a good way to maximize publicity and improve the overall experience of clients and business associates, especially if your company holds events, lectures, product launchings, and gatherings attended by large groups of people.
Here are some ways you can use the full potential of social media at your next business event:

 

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Day 2 at Google I/O: More tech for your social media marketing tactics

Friday, June 29th, 2012

Image from Google I/O’s Google Plus page

One of the largest mobile and Web developer conferences, Google I/O, kicked off this week with Google delivering a considerable smorgasbord of goodies for its attendees of tech developers. The three-day conference erupted with cool announcements on its first day, with the company unveiling new products and updates that included the latest version of their mobile operating system / development platform, Android Jelly Bean, as well as under the hood updates to some of their Web services.

 

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New and updated tech for social media at Google I/O

Thursday, June 28th, 2012

This year’s Google I/O developer conference kicked off a few hours ago, and during the opening keynote, the tech giant let loose quite a handful of announcements. Among these are a handful of new services, updates to its stable of products, and previews to upcoming technologies they are currently developing. Here is a quick rundown of the announcements that may open up opportunities for those of us in the social media marketing field.

 

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Weekly Link Round Up – 12-30-11

Friday, December 30th, 2011

2011 Social Media Hits and Misses (Soshable.com)

The year 2011 was a big one for social media, as mediums such as Twitter and Facebook found worldwide attention through events such as the Day of Rage in Cairo. At the same time, it was also a year of memorable blunders. Soshable takes a review of these.

Five Social Media Trends for 2012 (SocialMediaExplorer.com)

As 2011 comes to a close, predictions for Social Media’s future in 2012 come to light. Some trends to look out for in the upcoming year include the rise of Content Marketing, and the convergence of marketing, technology, and data.

Top Social Media Acquisitions of 2011 (SocialFresh.com)

Speaking of 2011 in review, the year was also one for acquisitions, as smaller services were acquired by social media superpowers such as Facebook, Twitter, HubSpot and Google. Popular blogs were also acquired by bigger companies AOL and Say Media.

3 Ways Taste Graphs will Fuel Social Commerce in 2012 (Mashable.com)

While social commerce in the past had been more about broadcasting than actual interaction, today’s social commerce experience isn’t complete without some form of interactivity. Taste graphs bring interactivity to commerce, reaching out to people by showing them what they want.

Is the Golden Age of tech blogging over? (BrianSolis.com)

It is true that blogging has been eclipsed by the fast-paced interactive media from giants such as Facebook and Twitter. But that doesn’t necessarily mean that blogging is dead. As Brian Solis shows, you have a choice as a content creator, curator or consumer.

Weekly Link Round Up – 06-24-11

Friday, June 24th, 2011

Old Spice ‘Responses,’ ‘Wilderness Downtown’ and ‘Pay With a Tweet’ Earn Top Cyber Honors at Cannes (AdAge.com)

The Cyber category at the Cannes Lions International Festival of Creativity showcases the growing maturity and diversity of digital campaigns as a whole. As the three highly diverse Grand Prix winners show, there is more than one way to prove a campaign a true creative success.

Brands’ new challenge: turning conversations into transactions, says Coke (MarketingWeek.co.uk)

Also at the Cannes Lions, Coca-Cola’s marketing chiefs point out that there’s a need for quantitative ways of measuring big ideas and expanding on their potential. A combination of social media and owned media may be the solution to transforming conversations into transactions.

Good Charlotte Defends Their Community at Concert at The NorVa (ManagingCommunities.com)

Even the very actions of community managers can speak volumes about the brand they stand with. Good Charlotte defending their community during their concert at the NorVa stands as a clear example of how this works.

How Yakima Won My Heart (idaconcpts.com)

Defending a community isn’t the only way to gain trust through social media. Small things that show how you reach out to your audience can actually lead to winning them over in the long run, even if they aren’t conscious of it.

Pottermore website launched by JK Rowling as ‘give-back’ to fans (Guardian.co.uk)

JK Rowling’s new venture, “Pottermore”, is set to feature new and previously unpublished material about the world of Harry Potter. But more than that, the site aims to also be a way for fans to interact with the world of the book and even contribute to the wealth of drawings, stories and ideas. With the medium Pottermore offers, fans may find a way to keep the magic very alive.

Weekly Link Round Up – 04-29-11

Friday, April 29th, 2011

The Royal Wedding – A Digital Marriage for our Convenience? (SocialMediaToday.com)

Aside from all the global media coverage the Royal Wedding has, watchers of this momentous event can also get connected through social media. What makes this significant is that it makes this particular wedding the first of its kind to be fully digital and interactive.

Your Social Media Guide to the Royal Wedding (A2SM.com)

Want to follow the wedding through social media? This brief guide gives the low-down on the various media channels to follow the event: from the official YouTube channel of the British Monarchy to even iPhone and Android apps designed for it.

10 Brilliant Videos To Celebrate The Royal Wedding (SocialTimes.com)

Aside from checking out the British Monarchy’s YouTube channel, here are other videos that have launched the wedding to practically viral proportions. T-Mobile’s Royal Wedding dance entrance leads the pack as the most popular video on YouTube to celebrate the event.

What Role Will Develop in Social Media to Replace Traditional Editors? (Soshable.com)

On the topic of covering events, social media has played a large role in the proliferation of news topics as of late. As compared to traditional journalism, participants within the social media sphere aren’t held to the same standards of fact-checking and vetting. Thus, it has its pros and cons.

The PR Guide To Email Pitching (SocialMediaExplorer.com)

While PR staff can try to get to blogs to voice out their pitches, there is more to it than simply blasting them at blog writers. After all, some types of “pitches” can actually be considered spam and will hurt your company’s chance of exposure through social media. Listed are tips on how to best approach bloggers for PR purposes.

Taking social media marketing offline

Friday, January 7th, 2011

Image by orangeacid

Like most companies from popular brands and celebrities with established global presence, to your average mom and pop corner stores, we have since deviated from traditional marketing and have adapted to the ways of the social Web. But that doesn’t mean we should leave the offline marketing behind— oh no, call the real world the original social network because it’s still very relevant and it’s still an organic atmosphere where we can engage with our audience and get measurable results.

 

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