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Archive for the ‘Facebook’ Category

F8 Conference 2017: Predictions and Insights for Social Media Marketing

Tuesday, April 18th, 2017

Image by fbf8.com

 

At this year’s Facebook Developer Conference, social media marketers can look forward to insightful sessions, interactive demos, and announcements of launches and major changes to the company’s family of applications and services: Facebook, Instagram, Whatsapp, Messenger, Oculus, Workplace, Audience Network, and Internet.org.

 

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Carthago delenda est: The Logic Behind Facebook’s Snapchat Dupes

Monday, March 13th, 2017

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Yes, Facebook is ripping off Snapchat. While it’s not innovative of Facebook to copy another platform’s ideas and products, the logic behind the method is solid. It reflects a clear focus that’s not driven by ego or innovation, but by Facebook’s ongoing need to solidify its position in the current business landscape.
 

 

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New City Guides by Facebook Can Boost Contextual Recommendations

Monday, March 6th, 2017

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To better utilize its vast data insights and improve users’ personal recommendations, Facebook is set to roll out a new feature called City Guides, a friend-sourced tourism listing for popular locations around the world.

 

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Facebook’s Marketplace Offers Plenty of Opportunities for Buying and Selling

Tuesday, October 4th, 2016

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With the increasing number of people using mobile devices comes the increasing number of shoppers browsing and buying products online. Consumer spending is projected to jump from $204 to $626 billion in only two years, according to Goldman Sachs. This is a huge consumer shift, one that social media platforms like Facebook are moving to capitalize on.

 

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Facebook Adds More Bells and Whistles to Messenger Bots

Tuesday, September 13th, 2016

Image by developers.facebook

 

Good news for Facebook business pages; the platform’s Messenger bots can now be used as standalone storefronts! Last Monday, the company added new features including a Buy button, native payments, and link bots to Facebook ads, allowing companies to do away with services like Stripe or Paypal, thus making it easier to increase sales through the app.

 

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Facebook Live and Videos Offer Plenty of Opportunities for Marketers

Tuesday, July 19th, 2016

Image by Thomas Leutard

 

Facebook—the once clogged and overwhelming feed of baby shower announcements, birthday greetings, and Monday morning rants is now recognized as the future for marketers. Creating an effective Facebook strategy has become an essential focus in social media marketing, where combining influencer marketing with interactive video content offers huge opportunities for brands.

 

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Instant Articles by Facebook: The Good, the Bad, and the Ugly

Tuesday, May 31st, 2016

Image by InstantArticles.fb.com

 

When Facebook made Instant Articles available to all this year, many users were excited. Instant Articles load faster and are more interactive than most mobile websites. The news made publishers excited too; they can now host their articles within Facebook and still display their own ads while generating more traffic and attention from the social network and their respective communities. For marketers though, the news came with many important questions such as: Will Instant Articles kill my website? Is it a mistake to leverage Instant Articles?

 

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