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Archive for the ‘Google’ Category

Key Takeaways from the Google I/O 2018 Keynote

Tuesday, May 8th, 2018

Image by Dudley Carr

Many experts predicted this year’s Google I/O focus to be on “responsibility” considering Facebook’s recent data and privacy scandal. But if there was one key idea that emerged at the event, it was machine learning and how the gatekeepers and developers of tech had to navigate its waters “carefully and deliberately”.

 

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Google Increases Snippet Length in SERPs + Writing Highly-converting Meta Descriptions

Tuesday, December 12th, 2017

Image by staceymk11

 

Now that Google has confirmed that it officially increased the length of snippets in its search engine results pages (SERPs) to a maximum of 320 characters, websites can now provide more descriptive and useful content to boost their rankings and help users better understand how their pages are relevant to searches.

 

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Google Prepares to Launch Stamp as Copycat to Snapchat’s Discover

Tuesday, August 15th, 2017

Image by {Balázs}

 

Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.

 

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