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Archive for the ‘Instagram’ Category

Ironic but True: Scheduling Instagram Posts in Advance Can Make You More Spontaneous

Tuesday, March 28th, 2017

Image by Dean Hochman

 

More and more brands are already seeing the huge marketing potential of Instagram. Now with 600 million active users, an average engagement rate of 2.261%, which is 2 and 2.2 percent higher than Facebook and Twitter respectively, the photo- and video-sharing app is recognized as the fastest-growing social network.

 

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Instagram Doubles Its Ad Stats in 6 Months with Over 1 Million Advertisers

Tuesday, March 21st, 2017

Image by Puyade

 

It’s been a year and a half since Instagram rolled out the red carpet to all advertisers, and the photo- and video-sharing app has now over 1 million monthly active ad users. That’s five times as many advertisers as the app claimed more than a year ago, and twice as many as it had six months ago.

 

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Here’s the 411 on Instagram’s New Live Video Feature

Tuesday, November 22nd, 2016

Image by Instagram

 

Instagram Live is one of the two major updates recently released by the photo-sharing platform. As part of Instagram Stories, a feature that was released in August and is now used by 100 million people every day, Instagram Live lets users broadcast videos to their followers in real-time.

 

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Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (PCMag.com)

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (TechCrunch.com)

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (AdWeek.com)

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (Mashable.com)

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (Forbes.com)

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.

Pinterest vs. Instagram: Which Visual Platform Should You Use?

Tuesday, October 21st, 2014

Image by Jason Howie

Of the many social networking platforms out there, Pinterest and Instagram are growing to be the favorite among long-time marketers on social media, and this shouldn’t be a surprise: as predominantly visual creatures, human beings are drawn to images more powerfully than to pure text, which means an opportunity for marketers to increase engagement and conversions.

 

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