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Archive for the ‘iPhone Apps’ Category

Weekly Link Round Up – 08-19-11

Friday, August 19th, 2011

Should your business prioritize mobile? (CaptureTheConversation.com)

According to the latest statistics from Google Insights, mobile search has grown by 400% in the past year and 85% of mobile devices will be web-enabled by 2012. With that alone in mind, prioritizing mobile marketing becomes a must for any company.

5 Simple Steps to Getting Started With Mobile Marketing (SocialMediaExaminer.com)

Going from internet marketing to optimizing your strategy for mobile might sound daunting. The good news is that getting started with mobile marketing isn’t all too hard. Once you get the hang of it, you’ll find that it’s a great way of opening up new revenue streams for your business.

Latinos Go Mobile, so Go Mobile to Reach Latinos (MPDailyFix.com)

To market to the Latino audience who are more likely than the overall population to have mobile phones with Internet access, companies need to be aware that their audience are doing more than emailing, surfing and texting. The same principles can be applied to mobile marketing in general.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals (TechCrunch.com)

One of mobile marketing’s perks to users is that they’re able to get better content and deals in exchange for their location. According to location-based media company JiWire, highly mobile users are looking to use their devices more for their shopping needs, especially for this holiday season.

Writing for Mobile Blog Readers (ProBlogger.net)

It’s one thing to prepare your blog for your mobile audience, but have you thought about how to write for them? With mobile users making up between 5% (global) and 8.2% (US) of overall traffic, it might be worth it to adjust your writing style to suit your on-the-go audience.

Tags: Business, content creation, iPhone, Marketing, Social Media, social media marketing, Strategy, Technology
Posted in iPhone Apps, Marketing, Social Media, Strategy | No Comments »

Rio flies high on social media atmosphere

Friday, March 25th, 2011

What’s awesome about social media as a platform for brand marketing is its roomy legroom for creative ideas and its openness to adapt to changes across the board. This is an obvious far cry from traditional marketing’s logistical limitations. When done properly, social media marketing strategies can be very effective, allowing brands to target and achieve multiple goals for the good of the campaign, the brand and their products and services.

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Tags: Animated Film, Augmented Reality, Cereal, Cinema, Games, Mobile Apps, Movie, Nestle, online marketing, Rio, social media marketing, Technology
Posted in iPhone Apps, Marketing, Social Media, Strategy, Technology | 1 Comment »

More new tech for your online campaigns

Friday, March 18th, 2011

Want your social media campaign to pop?
Integrate new tech like augmented reality and group messaging!
Image by sd

To be able to reach the top of the social media canopy while still being a part of the whole interactive Web ecosystem, a lot of social media marketers and brand owners leverage on a plethora of interactive tools and best practices. A whole lot of these are put into motion by more tech-forward creatives, and the ingenious tactics they use to engage with their targeted demographic.

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Tags: AR, Augmented Reality, Group Messaging, HUD, online marketing, social media marketing, strategies, Tech
Posted in iPhone Apps, Marketing, Social Media, Strategy, Technology | 1 Comment »

The Angry Birds social media trebuchet

Thursday, March 10th, 2011

In social media marketing, we’ve often talked about the importance of establishing and enriching your relationships with your audience. A huge chunk of these strategies involve a focused approach to both brand development, and the distribution of products and services to be able to achieve positive results with your demographic.

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Tags: Angry Birds, Brands, online marketing, social media marketing
Posted in iPhone Apps, Marketing, Social Media, Strategy, Technology | 2 Comments »

Weekly Link Round Up – 03-04-11

Friday, March 4th, 2011

If You Love a Good Conversation, Set It Free (SocialMediaToday.com)

TED Conversations takes on the mission of broadening TED to a wider audience looking for great thinking at any time. With its Quora-like platform, this twist on the Q&A platform has caught the interest of large brands such as GE, getting them to sponsor the conversation and gain from it as well.

Ditto: Jaiku Founder Leaves Google, Aims to Beat it With Structured Recommendations (ReadWriteWeb.com)

According to Google CEO Eric Schmidt, people want Google to tell them what they should be doing next. Ditto, developed by Jaiku founder Jyri Engeström, addresses this with social suggestions and sourcing data from existing Twitter and Facebook social graphs to recommend places and activities.

SocialEyes: The intersection of video and the social graph (Building43.com)

Although video conferencing through the web has been around for more than a decade, the concept hasn’t really integrated well enough with the latest developments in social connectivity. SocialEyes changes this with a tool that introduces video into the Facebook experience.

How to Turn Your Email Into a Social Media Hub With Posterous (SocialMediaExaminer.com)

Feeling overwhelmed by too many social networks to manage? Check out how Posterous simplifies things by letting you post to 20 or so social media platforms through your email. Paired with a smartphone’s capabilities, Posterous can be a powerful partner for anyone who enjoys keeping in touch.

Bing, NYT And Everybody Else Wants A Piece Of Groupon’s Success (TechCrunch.com)

Thanks to Groupon’s success, other companies such as Bing and even the New York Times have been picking up on the trend of offering deals. As the concept is now one of the hottest revenue-making trends on the net, more players have come on to the field, bring in more deals and even offering services to aggregate all daily deals in an area.

Tags: applications, Blogging, community, networking, News, recommendation, Social Media, social networks
Posted in iPhone Apps, Marketing, Social Media, Technology, Weekly Link Round Up | No Comments »

Weekly Link Round Up – 01-21-11

Friday, January 21st, 2011

Brand Marketing in Social Media: Friends with Benefits? (PR-Squared.com)

A lot of things may have changed in the field of social media marketing but one thing still remains the same – true social media engagement success is founded on gaining the trust of one’s followers. This cannot be achieved by entertainment alone. When it comes to brand marketing, trust is built via positive transactions. In this case, transactions involve the manner by which brands gain and respond to feedback from their consumers.

Facebook Strategy Basics: 3 Truths, 3 Tips (BazaarVoice.com)

Getting your brand on Facebook has been touted as one of the most important marketing moves of the modern age. Nearly one in five shoppers search their social networks for information before making a purchase. Naturally, it is a good idea to set up a Facebook page where consumers could interact with your brand directly. The thing is, not everybody is doing it correctly. Here are a few guidelines on running a successful Facebook “strategy.”

Research: Social Gaming to Grow by 30% in US by 2012 (SocialTimes.com)

It looks like we won’t be seeing the end of Farmville, Pet Society and Robot Unicorn Attack any time soon. Social gaming is expected to grow substantially by the next year. This could open up new opportunities for marketers to build up their presence on Facebook.

Social Media Marketing by the Numbers [Infographic] (HubSpot.com)

Want to know how much was spent on social media marketing last year, as well as the social sites the money was going to? Check out the infographic on the link to find out.

Eaquire Magazine, the Cover Model and Augmented Reality (HubSpot.com)

Leading men’s magazine Esquire partners up with Barnes and Noble for a very interesting digital activation. Starting next months, Esquire fans will be able to “interact” with the magazine’s latest cover girl, Brooklyn Decker through a custom built iPhone app that makes her appear in all 700 of Barnes and Noble’s US bookstores. It’s a play on augmented reality both companies think they will be able to benefit from.

Tags: Advertising, Business, Facebook, iPhone, Marketing, online marketing, Social Media, social networking, Strategy
Posted in iPhone Apps, Marketing, Social Media, Strategy, Weekly Link Round Up | No Comments »

Foursquare: Geolocation icon still has it

Thursday, December 30th, 2010

When Mark Zuckerberg and his ever-growing social networking empire unleashed Facebook Places, it admittedly felt more like they were merely throwing the existing under the bus. After all, Facebook does have over 500 million users under its belt; following its every new feature, integration, privacy tweaks and every casual game launched on its platform, and they’re most likely to jump aboard Places. But current geolocation service Foursquare isn’t done just yet, as we’ve come to find out as they keep on pulling out one update after another this month.

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Tags: Apple iOS, Blackberry, foursquare, Geolocation, Google Android, Location-based Services, Mobile Apps, Social Media, WebOS
Posted in iPhone Apps, Marketing, Social Media | 1 Comment »