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Archive for the ‘iPhone Apps’ Category

Boosting Brand Awareness with Twitter’s Vine Video App

Tuesday, February 5th, 2013

Image by Esther Vargas

Besides the Raven’s 34-31 win and Beyoncé’s stellar performance, the 2013 Super Bowl gave us another outstanding thing to talk about: Twitter’s Vine video app. Calvin Klein used it for extra promotion during the 34-minute blackout, while 49ers quarterback Colin Kaepernick posted videos through it on the official Super Bowl twitter account (@superbowl). Thanks to all that activity, the Twitter-owned app gained a lot of fame in one day with fans and businesses alike.

 

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Facebook overhauls iOS app for faster performance

Friday, August 24th, 2012

New Facebook for iOS app offers faster performance

Image by Johan Larsson

According to Facebook’s stats, over 543 million of their active users, as of June this year, access the social media site on the mobile Web through their apps. Through these, users are able to connect and engage with their friends and family on their smartphones and tablets even when on-the-go. With mobile as one of Facebook’s top focuses, the social media giant has unveiled a newly overhauled Facebook app to further improve user experience.

 

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Tool Time: Awesome social media tools for organizing live events

Monday, August 13th, 2012

Image by torroid

When developing your brand and promoting its products on the social Web, combining traditional and social media marketing strategies have proven to be quite the dynamic formula. And while we all devote a huge chunk of our daily schedules propping up our brand’s online presence, reaching out to them in the real world will definitely help tons. Here, holding events can help your brand boost your engagement opportunities, invigorate public awareness, enhance perception, and even tap into markets that aren’t exactly heavy social Web users.

 

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Tool Time: 10 awesome tools for doing more with Instagram

Friday, July 27th, 2012

As one of the hottest apps today, Instagram is fueling a generation of mobile photographers. You’ll see them practically everywhere—smartphone-armed younglings that range from the bearded youth movement to that corporate preppy across the hall snapping photos of anything and everything that comes close to what they define as “interesting.”

 

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Weekly Link Round Up – 06-08-12

Friday, June 8th, 2012

Rather Than Share Your Location, Foursquare Wants to Suggest One (NYTimes.com)

As the buzz around Foursquare has cooled down, the independent company has decided to take its mobile app to a new level by turning it into a recommendation service to rival sites like Yelp. But given its roots, the new challenge for Foursquare now is contending with the attention span of its users.

Facebook makes another mobile push, launches App Center (GigaOM.com)

Facebook has launched an app center for its mobile platform in a move that reflects the shift of how users access the social network. Through this app center, users can download Facebook-integrated apps for both the iOS and Android platforms.

Mobile will leapfrog PC as the primary screen – for consumers and ads alike (BazaarVoice.com)

Last year marked the first time more smartphones than PCs were sold worldwide. With this trend not about to shift back, reports show that mobile will eventually be the main venue for the online economy.

A No B.S. Guide to Mobile with Jason Falls – #BWENY (TopRankBlog.com)

At BlogWorld New York, Jason Falls talks about optimizing mobile for the customer experience. With 80% of website visitors bound to leave a page if it isn’t optimized for mobile, Falls offers straight to the point advice on how companies can better target the growing mobile market.

Cutting all the Cords: The Feasibility of a 100% Mobile Lifestyle (ReadWriteWeb.com)

There is no doubt that there are consumers beginning to adopt a cord-cutting lifestyle. In a discussion on “mobile-only” existences, a shift in consumer preferences is predicted to affect the entire technology industry moving forward.

Facebook unveils App Center

Thursday, May 10th, 2012

Social media giant Facebook unveils App Center

Social networking giant Facebook has announced that will be rolling out a new component to its social media ecosystem with the App Center, a new place for its 900 million users to easily find apps. Set to be launched within the next few weeks to be easily accessible to users on the Web, and on the Android and iOS Facebook apps, the App Center will also provide a platform for developers to offer and market their apps.

 

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Twitter Promoted Accounts and Tweets head for mobile

Wednesday, February 29th, 2012

Twitter Promoted accounts and tweets head for mobile

 

Two years after launching Promoted Tweets, social media giant Twitter is finally bringing their brand of advertising and marketing solutions to its mobile platform with the latest updates to its mobile apps. These updates will then usher in the Promoted Tweets to the apps for the iPhone and the Android within the coming weeks, according to an announcement posted by on the Twitter Blog.

 

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