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Archive for the ‘iPhone Apps’ Category

Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

Image by CAFNR

 

A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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Monthly Link Roundup – 06-26-15

Friday, June 26th, 2015

PINTEREST IS FINALLY GOING TO LET US BUY THE THINGS WE LIKE (WIRED.com)

Early this month, Pinterest announced that users can now buy products directly through the site with its new buyable “Pins.” The new feature is being rolled out this month as an update to the social network’s iOS app.

Twitter Gets More Shoppable With Product Pages And Collections (TechCrunch.com)

Twitter is currently testing a new feature that enables users to discover products and places through dedicated pages that offer basic information as well as the ability to purchase. These pages also include curated collections that link to product pages.

Instagram to Offer Millions of Current Events Photos (NYTimes.com)

Instagram is now offering the latest events via its new “Explore” button which will showcase the most important photos and videos of current events happening in specific regions as well as all over the country. The new feature will currently be available in the US version of the app.

Facebook Adding Buy Button? Could Change Everything (Business2Community.com)

Social media giant Facebook is getting into the e-commerce game with a new buy button feature that will show up in posts by Shopify retailers, for the moment. Users now won’t have to visit the retailers’ websites to make a purchase.

Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics (MarketingLand.com)

Social media analytics platform Union Metrics has recently added multi-channel reporting and Facebook analytics to its Social Suite. Social marketers can now track brand performance on Facebook as well as on Twitter, Instagram, and Tumblr at the same time.

Monthly Link Round Up – 05-29-14

Thursday, May 29th, 2014

Meet Swarm: Foursquare’s ambitious plan to split its app in two (TheVerge.com)

In its attempt to take on Yelp, as well as to offer its users are more refined social experience, Foursquare splits its check-in app into two. Swarm will take over the old one-package app’s social aspect, while Foursquare for business discovery.

What Foursquare’s Swarm App Means for Businesses (Clickz.com)

Compared to Yelp, Foursquare wasn’t a strong app to rely on for better business. Now that it’s designed simply for local search discovery, things may change for brands wanting optimal social media exposure.

Foursquare’s Swarm And The Rise Of The Invisible App (TechCrunch.com)

Swarm’s creation wasn’t done simply to make Foursquare more brand-savvy. It’s Foursquare’s move in anticipating the fundamental shift in the way that users use apps.

Why Foursquare should be on everyone’s phone (TheGuardian.com)

Check-ins are dead, and Foursquare knows it. That’s why checking in is now handled by Swarm, while Foursquare simply lets people know what’s going on around them.

A New Yorker’s Take On Swarm (TechCrunch.com)

TechCrunch’s Jordan Crook took Foursquare’s new Swarm app for a test drive. He found that the simple focus on checking in and socializing made the app more usable compared to when it was combined with Fourquare’s location discovery features.

Three Reasons Why You Should Start Recording Instagram Videos for Your Brand

Thursday, June 27th, 2013

Image by Matt Nazario-Miller

Five months after Twitter launched Vine, Facebook takes a swing at the little bluebird’s move by launching its own video sharing service: Video on Instagram. Marketed as a new way for users to share their stories, the new service also allows brands to enhance their social media campaigns by engaging customers with compelling video content.

 

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Boosting Brand Awareness with Twitter’s Vine Video App

Tuesday, February 5th, 2013

Image by Esther Vargas

Besides the Raven’s 34-31 win and Beyoncé’s stellar performance, the 2013 Super Bowl gave us another outstanding thing to talk about: Twitter’s Vine video app. Calvin Klein used it for extra promotion during the 34-minute blackout, while 49ers quarterback Colin Kaepernick posted videos through it on the official Super Bowl twitter account (@superbowl). Thanks to all that activity, the Twitter-owned app gained a lot of fame in one day with fans and businesses alike.

 

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Facebook overhauls iOS app for faster performance

Friday, August 24th, 2012

New Facebook for iOS app offers faster performance

Image by Johan Larsson

According to Facebook’s stats, over 543 million of their active users, as of June this year, access the social media site on the mobile Web through their apps. Through these, users are able to connect and engage with their friends and family on their smartphones and tablets even when on-the-go. With mobile as one of Facebook’s top focuses, the social media giant has unveiled a newly overhauled Facebook app to further improve user experience.

 

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Tool Time: Awesome social media tools for organizing live events

Monday, August 13th, 2012

Image by torroid

When developing your brand and promoting its products on the social Web, combining traditional and social media marketing strategies have proven to be quite the dynamic formula. And while we all devote a huge chunk of our daily schedules propping up our brand’s online presence, reaching out to them in the real world will definitely help tons. Here, holding events can help your brand boost your engagement opportunities, invigorate public awareness, enhance perception, and even tap into markets that aren’t exactly heavy social Web users.

 

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