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Archive for the ‘iPhone Apps’ Category

Tool Time: 10 awesome tools for doing more with Instagram

Friday, July 27th, 2012

As one of the hottest apps today, Instagram is fueling a generation of mobile photographers. You’ll see them practically everywhere—smartphone-armed younglings that range from the bearded youth movement to that corporate preppy across the hall snapping photos of anything and everything that comes close to what they define as “interesting.”

 

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Weekly Link Round Up – 06-08-12

Friday, June 8th, 2012

Rather Than Share Your Location, Foursquare Wants to Suggest One (NYTimes.com)

As the buzz around Foursquare has cooled down, the independent company has decided to take its mobile app to a new level by turning it into a recommendation service to rival sites like Yelp. But given its roots, the new challenge for Foursquare now is contending with the attention span of its users.

Facebook makes another mobile push, launches App Center (GigaOM.com)

Facebook has launched an app center for its mobile platform in a move that reflects the shift of how users access the social network. Through this app center, users can download Facebook-integrated apps for both the iOS and Android platforms.

Mobile will leapfrog PC as the primary screen – for consumers and ads alike (BazaarVoice.com)

Last year marked the first time more smartphones than PCs were sold worldwide. With this trend not about to shift back, reports show that mobile will eventually be the main venue for the online economy.

A No B.S. Guide to Mobile with Jason Falls – #BWENY (TopRankBlog.com)

At BlogWorld New York, Jason Falls talks about optimizing mobile for the customer experience. With 80% of website visitors bound to leave a page if it isn’t optimized for mobile, Falls offers straight to the point advice on how companies can better target the growing mobile market.

Cutting all the Cords: The Feasibility of a 100% Mobile Lifestyle (ReadWriteWeb.com)

There is no doubt that there are consumers beginning to adopt a cord-cutting lifestyle. In a discussion on “mobile-only” existences, a shift in consumer preferences is predicted to affect the entire technology industry moving forward.

Facebook unveils App Center

Thursday, May 10th, 2012

Social media giant Facebook unveils App Center

Social networking giant Facebook has announced that will be rolling out a new component to its social media ecosystem with the App Center, a new place for its 900 million users to easily find apps. Set to be launched within the next few weeks to be easily accessible to users on the Web, and on the Android and iOS Facebook apps, the App Center will also provide a platform for developers to offer and market their apps.

 

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Twitter Promoted Accounts and Tweets head for mobile

Wednesday, February 29th, 2012

Twitter Promoted accounts and tweets head for mobile

 

Two years after launching Promoted Tweets, social media giant Twitter is finally bringing their brand of advertising and marketing solutions to its mobile platform with the latest updates to its mobile apps. These updates will then usher in the Promoted Tweets to the apps for the iPhone and the Android within the coming weeks, according to an announcement posted by on the Twitter Blog.

 

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Weekly Link Round Up – 08-19-11

Friday, August 19th, 2011

Should your business prioritize mobile? (CaptureTheConversation.com)

According to the latest statistics from Google Insights, mobile search has grown by 400% in the past year and 85% of mobile devices will be web-enabled by 2012. With that alone in mind, prioritizing mobile marketing becomes a must for any company.

5 Simple Steps to Getting Started With Mobile Marketing (SocialMediaExaminer.com)

Going from internet marketing to optimizing your strategy for mobile might sound daunting. The good news is that getting started with mobile marketing isn’t all too hard. Once you get the hang of it, you’ll find that it’s a great way of opening up new revenue streams for your business.

Latinos Go Mobile, so Go Mobile to Reach Latinos (MPDailyFix.com)

To market to the Latino audience who are more likely than the overall population to have mobile phones with Internet access, companies need to be aware that their audience are doing more than emailing, surfing and texting. The same principles can be applied to mobile marketing in general.

Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals (TechCrunch.com)

One of mobile marketing’s perks to users is that they’re able to get better content and deals in exchange for their location. According to location-based media company JiWire, highly mobile users are looking to use their devices more for their shopping needs, especially for this holiday season.

Writing for Mobile Blog Readers (ProBlogger.net)

It’s one thing to prepare your blog for your mobile audience, but have you thought about how to write for them? With mobile users making up between 5% (global) and 8.2% (US) of overall traffic, it might be worth it to adjust your writing style to suit your on-the-go audience.

Rio flies high on social media atmosphere

Friday, March 25th, 2011

What’s awesome about social media as a platform for brand marketing is its roomy legroom for creative ideas and its openness to adapt to changes across the board. This is an obvious far cry from traditional marketing’s logistical limitations. When done properly, social media marketing strategies can be very effective, allowing brands to target and achieve multiple goals for the good of the campaign, the brand and their products and services.

 

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More new tech for your online campaigns

Friday, March 18th, 2011


Want your social media campaign to pop?
Integrate new tech like augmented reality and group messaging!
Image by sd



To be able to reach the top of the social media canopy while still being a part of the whole interactive Web ecosystem, a lot of social media marketers and brand owners leverage on a plethora of interactive tools and best practices. A whole lot of these are put into motion by more tech-forward creatives, and the ingenious tactics they use to engage with their targeted demographic.

 

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