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Archive for the ‘Link Round Up’ Category

Monthly Link Roundup – 02-28-17

Tuesday, February 28th, 2017

10 Things You Should Be Doing With Snapchat Snapcodes (Forbes.com)

Back in 2015, Snapchat introduced Snapcodes and now the company has given the world the power to direct people to any URL (even using URL shorteners), thanks to new in-app tools and one via the web who snap a Snapcode using the Snapchat app. How can users and business owners take advantage of this new feature?

Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 39% (MarketingLand.com)

Hashtags were in 30 percent of Super Bowl 51 ads, down significantly from 45 percent last year. More ads used URLs than hashtags for the first time since the data has been measured, 39 percent in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often.

Facebook Lite Hits 200m Users As Low-Bandwidth World Revenue Skyrockets (TechCrunch.com)

Facebook Lite launched in June 2015, it rocketed to 100 million monthly users by March 2016, and now it’s doubled in size to 200 million users, according to Mark Zuckerberg. These results are reflective of only a limited set of countries, which today expands to include Israel, Italy, United Arab Emirates, and South Korea.

Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post (SocialMediaExaminer.com)

Last February 25, Instagram rolled out a new feature that allows users to share multiple photos and videos in one post. With this update, users no longer have to choose the single best photo or video from an experience they want to remember. Now, they can combine up to 10 photos and videos in one post and swipe through to see them all.

LinkedIn Reinstates Saved Searches After Desktop Re-Design (SocialMediaToday.com)

LinkedIn has confirmed that LinkedIn saved searches are back for paying and non-paying users. Saved searches are a handy tool and can be a valuable reference; they allow users to set up alerts for new employees in your field of interest, at certain companies, those moving into new positions, and more.

Monthly Link Roundup – 01-31-17

Tuesday, January 31st, 2017

Snapchat Versus Instagram Stories: What’s the Difference? (SearchEngineJournal.com)

People now live in a time where they have nothing but choices on where to publish their content. Both Instagram and Snapchat now offer the ability to post 10-second videos and photos that disappear in 24 hours. These features are meant to share what’s going on “in the moment.” Five months later, and both platforms continue competing—adding new options to each of their respective features, one after the other. So is Instagram Stories really just an imitation of Snapchat? And, if not, which should you use?

Programmatic Delivery: The Future of Content Marketing and Promotion? (moz.com)

Programmatic is a term used to describe the buying of advertising using software and algorithms. Although still in its infancy from a content perspective, the technology and methodology behind programmatic content offers massive potential for the world of content marketing, and even SEO.

YouTube Gains Access To Google Account Data For Ad Targeting, Teases New Measurement Solution (MarketingLand.com)

Google-owned YouTube made several announcements last January 20, 2017. The most immediate update is that Google account data can now be used for ad targeting and measurement across search and YouTube. The changes come as over 50 percent of YouTube views now happen on mobile. The search engine also announced that it will be working on a cloud-based measurement solution over the next year in collaboration with third-party vendors including comScore, DoubleVerify, IAS, MOAT and Nielsen.

Facebook Revamps Privacy Basics (AdWeek.com)

Last January 28, 2017, Facebook issued an update to its Privacy Basics portal in advance of Data Privacy Day. The social network introduced Privacy Basics in November 2014, saying at the time that it offered interactive guides to answer the most frequently asked questions by users about how they could control their information on Facebook. In a Newsroom post earlier that week, the social network announced that Privacy Basics now features 32 such guides, in 44 languages.

Social Listening in 2017: The Next Frontier in Social Media (MarketingProfs.com)

As social media becomes increasingly important to both ensuring a memorable customer experience and mapping the customer journey, marketers are now using social listening to help formulate their strategy, gathering this type of data for three key reasons: market research and consumer insights, customer engagement, and customer experience and crisis management.

Monthly Link Roundup – 12-30-16

Friday, December 30th, 2016

How the 2016 US Presidential Election Will Change Social Media (SocialMediaToday.com)

If there was any doubt over the influence of social media, the results of the 2016 US Presidential Election proved the medium’s importance. Social media networks are now a legitimate news source, and an increasingly relevant platform for news and media insights.

5 Lessons Content Marketing Can Learn from Journalism (ContentMarketingInstitute.com)

Most marketing articles and listicles found online feel artificial, even deceptive, and it leads many in the journalism industry to look down on those in content marketing. As they see it, journalism is an industry made of equal parts substance and flavor, while content marketing is one of fluff and blandness.

How to Use Facebook Login on Your Website (SocialMediaExaminer.com)

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics.

Improve Your Paid Search & Social Through Relationship Marketing (MarketingLand.com)

The key to a successful relationship marketing program is to take customers on a buying journey. An effective paid search and social program must create brand awareness, generate demand, force a buying decision, and finally inspire brand loyalty and advocacy.

Mobile Shopping Is on the Rise, But Security Is at Risk (Infographic) (AdWeek.com)

The widespread use of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. Mobile security provider, Trustlook, recently published an infographic that examines user behavior on mobile during the holiday season and the issues with mobile device security.

Monthly Link Roundup – 11-30-16

Wednesday, November 30th, 2016

Now You Can Create Twitter Moments via Mobile Devices (SocialMediaToday.com)

Twitter has officially announced that users can now create and share their own Moments via mobile device. Although the microblogging platform faces an uphill battle in getting users to see the benefits and potential of creating their own Moments, a simple, mobile user-friendly process is an essential first step.

Facebook Testing New Multiproduct News Feed Ads (Adweek.com)

Facebook is testing a new type of multi-product News Feed ad with several advertisers. The new ad units will incorporate a featured main image or video with related products images underneath. When users click on an ad, they will be directed to a second page with more products. Another click brings users to the retailers websites, where they can buy products shown on the ads.

Snapchat Spectacles: Here’s Everything You Need to Know (SocialMediaExplorer.com)

Last November 10, Snapchat released Spectacles, which are sunglasses fitted with a video camera that allow users to film snaps from their own perspective. As the first consumer electronics product from the company, Spectacles are designed to work exclusively with the Snapchat app.

Automating Your Customer Interactions: Get Ready for Chatbots (ContentMarketingInstitute.com)

Chatbots are software that automate the task of talking with people online. They enable marketers to personalize their content delivery strategy and have meaningful conversations with customers at scale. As chatbots change the conversation between brands and customers, they present various opportunities (and risks) to marketers and consumers alike.

Instagram Tests Shoppable Photo Tags (Techcrunch.com)

Instagram wants its users to shop without having to interrupt their scrolling with a browser window, which is why it started showing shoppable tags on photos from several brands to iOS users in the US. Eventually Instagram wants to add a Save feature so users can bookmark posts as they browse and come back to them when they’re ready to shop.

Monthly Link Roundup – 10-31-16

Monday, October 31st, 2016

Social Ad Spend Surpasses Television: New Research (SocialMediaExaminer.com)

New research shows that for the first time, digital and social media ad spending has surpassed that of TV. Marketers everywhere may revisit their strategies, leading to big changes in ad spend.

Airbnb: How Its Customer Experience Is Revolutionizing The Travel Industry (EConsultancy.com)

Airbnb started in 2008 and got its name when its three founders rented out air mattresses on the floor of their San Francisco apartment during a conference. The company has been disrupting the travel industry by understanding, and moving with, shifts in consumer behavior.

Facebook Adds New Tools For Local Discovery And Commerce (MarketingLand.com)

Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of Marketplace and its Events app are indications of a full court press into local.

Will Instagram Stories Lead to the Demise of Snapchat? (SocialMediaToday.com)

Social media managers want to know whether they should be building a presence on Snapchat or Instagram for their Stories-type content. Will the introduction of Instagram Stories be the end of Snapchat? While there’s no definitive answer, there are a few things to consider.

Consumers Want Personalization In Exchange for Their Data (Infographic) (AdWeek.com)

Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. This infographic illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.

Monthly Link Roundup – 09-30-16

Friday, September 30th, 2016

What Brands Need To Know About Snapchat Spectacles (EConsultancy.com)

Snapchat recently released Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, also known as Snaps, of up to 10 seconds. These video clips can be uploaded to Memories, which is Snapchat’s newest feature for storing photos and videos.

5 Cool Ways to Make Marketing Magic with Interactive Content (TopRankBlog.com)

There are dozens of ways both subtle and flashy that you can add an extra kick to your content. Are your content marketing efforts taking advantage of these strategies? Do you invite your readers to participate in an experience? Or are they left doing this?

Can An Ad-Free, Subscription-Based Social Network Exist? (MarketingLand.com)

Imagine an ad-free experience where your data is private and you’re free to engage with friends, family and co-workers without feeling like every keystroke is being repackaged in a media kit to sell ad space.

Market Disruption: Your Brand Needs to Create a Ruckus (MarketingProfs.com)

Market disruption is how brave brands set new standards for their industries. No one can guarantee success when you go against the norm and break marketing traditions, but we can say that with great risk comes great reward. Disrupt or be disrupted.

6 Brands Using Altered Reality in their Marketing Campaigns (SearchEngineJournal.com)

Virtual Reality and Augmented Reality, often referred to together as Altered Reality, have started to really dominate the discussion when marketers talk about how the internet will be used and presented to target consumers in the near to distant future.

Monthly Link Roundup – 08-26-16

Friday, August 26th, 2016

Instagram Is Using An Algorithm And Facebook Data To Sort Its New Stories Feed (MarketingLand.com)

To give its new Stories product a competitive edge against its rival, Snapchat, Instagram is using an algorithm powered by data from parent company Facebook to decide the order of users’ videos appearing on the app’s main feed. Instagram will be prioritizing videos from people that a user will most likely check out.

How Can We Meet The Needs Of The Multi-Device Consumer? (EConsultancy.com)

With over 80 percent of adults in the UK now owning a device, many are already aware that the UK has been catching up with the rest of the world and becoming a smartphone society. UK consumers have also evolved in the way they browse, research, and purchase products online, giving retailers new opportunities to increase their revenue streams.

Are Your Customers Unsubscribing? 3 Ways to Deliver Delightful Content Experiences (ContentMarketingInstitute.com)

Whether it’s top-funnel, mid-funnel, or post-funnel experiences, statistics show that most content experiences are bad. Fortunately, marketers won’t have to figure out how to deliver great content experiences on their own.

How to Create Instagram Stories (SocialMediaExaminer.com)

Instagram Stories allow users to record live videos and take photos with their mobile devices and add them to a story that lasts for only 24 hours. Much like its competitor, Snapchat, Instagram Stories allow businesses to add new content and keep their brand on the top of their followers’ news feeds to keep their attention.

The Three Metrics You Need to Know Before You Waste Any Time on A/B Tests (Blog.Kissmetrics.com)

Split testing, or A/B testing, has been changing the face of marketing. When done right and with good context, marketers can put a stop to all the guesswork, anecdotal conclusions, and correlation/causation errors that are prevalent in marketing circles.

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