Blog

Archive for the ‘Marketing’ Category

Use Social Insights to Guide Major Marketing Decisions

Tuesday, May 23rd, 2017

Image by KoldGunder

 

With 66 percent of people trusting online consumer opinions and reviews, according to a study conducted by Nielsen, it’s safe to assume that majority of customers now use social media platforms as their first stop when evaluating a purchase of any kind.

 

Read the rest of this entry »

Data-driven Ways to Increase Sales in a Saturated Online Market

Tuesday, May 2nd, 2017

Image by peretzp

 

In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.

 

Read the rest of this entry »

Social Media Monitoring Lets You Adopt a More Strategic Approach to Your Campaigns

Tuesday, April 11th, 2017

Image by pressthebigredbutton

 

Tactical SMM involves the use of monitoring tools to evaluate and analyze daily activities, online conversations, and negative or positive comments around your brand across specific social media platforms. To realize long-term value from SMM, marketers must integrate their social media efforts with other business processes.

 

Read the rest of this entry »

The Real Cost of Buying Fake Followers on Social Media

Tuesday, February 21st, 2017

Image by ZoiKoraki

 

There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.

 

Read the rest of this entry »

Will Marketers Find VR a Soon-to-be Reality? Maybe Not.

Tuesday, February 14th, 2017

Image by janjochemo

 

If you’re a marketer who’s been long hoping to integrate virtual reality (VR) in his marketing campaign, you might want to put your plans on hold. Forrester Research recently published Virtual Reality Isn’t Ready for Marketing Yet, which finds that “critical-mass consumer adoption of high-end VR headsets is five years away,” although 360-degree video “will flourish on low-to-mid-end VR devices in the meantime.”

 

Read the rest of this entry »

Start Your 2017 Social Media Marketing Campaigns with Strategies that Work

Tuesday, January 3rd, 2017

Image by PsychaSec

 

There are now over 7 billion people in the world, with almost half of the population being internet users, and 31% active on social media. The world has obviously changed, and no doubt it will continue to change over time.

 

Read the rest of this entry »

It’s Not Too Late to Add Christmas Flair to Your Social Media Campaign

Tuesday, December 20th, 2016

Image by Puzzler4879

 

Every year, holiday marketing campaigns become more and more elaborate, with social media now taking center stage. As a small business owner it’s easy to feel disheartened and jealous of the big brands, given your limited marketing resources and budget.

 

Read the rest of this entry »

Follow SocialMediaMarketing.com

Contact us for Free Analysis