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With 66 percent of people trusting online consumer opinions and reviews, according to a study conducted by Nielsen, it’s safe to assume that majority of customers now use social media platforms as their first stop when evaluating a purchase of any kind.
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In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.
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Tactical SMM involves the use of monitoring tools to evaluate and analyze daily activities, online conversations, and negative or positive comments around your brand across specific social media platforms. To realize long-term value from SMM, marketers must integrate their social media efforts with other business processes.
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There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.
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If you’re a marketer who’s been long hoping to integrate virtual reality (VR) in his marketing campaign, you might want to put your plans on hold. Forrester Research recently published Virtual Reality Isn’t Ready for Marketing Yet, which finds that “critical-mass consumer adoption of high-end VR headsets is five years away,” although 360-degree video “will flourish on low-to-mid-end VR devices in the meantime.”
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There are now over 7 billion people in the world, with almost half of the population being internet users, and 31% active on social media. The world has obviously changed, and no doubt it will continue to change over time.
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Every year, holiday marketing campaigns become more and more elaborate, with social media now taking center stage. As a small business owner it’s easy to feel disheartened and jealous of the big brands, given your limited marketing resources and budget.
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