| Image by Ars Electronica |
Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.
Read the rest of this entry »
| Image by {Balázs} |
Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.
Read the rest of this entry »
| Image by veggiefrog |
When Google’s Accelerated Mobile Pages (AMP) project was launched last year, many were eager to jump on the AMP bandwagon. AMP lets users say goodbye to slow, clunky, non-optimized websites and hello to mobile pages that deliver content more quickly. The logic behind AMP is simple and straightforward—faster loading times lead to better site usability and engagement, which ultimately result in reduced bounce rates and higher mobile site rankings.
Read the rest of this entry »
| Image by KoldGunder |
With 66 percent of people trusting online consumer opinions and reviews, according to a study conducted by Nielsen, it’s safe to assume that majority of customers now use social media platforms as their first stop when evaluating a purchase of any kind.
Read the rest of this entry »
| Image by peretzp |
In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.
Read the rest of this entry »
| Image by pressthebigredbutton |
Tactical SMM involves the use of monitoring tools to evaluate and analyze daily activities, online conversations, and negative or positive comments around your brand across specific social media platforms. To realize long-term value from SMM, marketers must integrate their social media efforts with other business processes.
Read the rest of this entry »
| Image by ZoiKoraki |
There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.
Read the rest of this entry »
