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Archive for the ‘Marketing’ Category

The Real Cost of Buying Fake Followers on Social Media

Tuesday, February 21st, 2017

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There’s more to social media marketing than just getting a ton of Likes and followers. If you want to generate leads, see real results, and be taken seriously as a business, building relationships with your customers is essential.

 

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Will Marketers Find VR a Soon-to-be Reality? Maybe Not.

Tuesday, February 14th, 2017

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If you’re a marketer who’s been long hoping to integrate virtual reality (VR) in his marketing campaign, you might want to put your plans on hold. Forrester Research recently published Virtual Reality Isn’t Ready for Marketing Yet, which finds that “critical-mass consumer adoption of high-end VR headsets is five years away,” although 360-degree video “will flourish on low-to-mid-end VR devices in the meantime.”

 

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Start Your 2017 Social Media Marketing Campaigns with Strategies that Work

Tuesday, January 3rd, 2017

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There are now over 7 billion people in the world, with almost half of the population being internet users, and 31% active on social media. The world has obviously changed, and no doubt it will continue to change over time.

 

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It’s Not Too Late to Add Christmas Flair to Your Social Media Campaign

Tuesday, December 20th, 2016

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Every year, holiday marketing campaigns become more and more elaborate, with social media now taking center stage. As a small business owner it’s easy to feel disheartened and jealous of the big brands, given your limited marketing resources and budget.

 

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Streamlining Lead-nurturing Campaigns with Customer Data

Tuesday, December 6th, 2016

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Building an active relationship with buyers equips marketing teams with the skills and tools necessary in guiding people through the sales journey. Engaged sales teams in turn are able to nurture leads and anticipate consumer needs to improve the buying experience.

 

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Social Media Marketing Lessons We’ve Learned from Elections 2016

Tuesday, November 15th, 2016

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From what social media would lead us to believe, Election 2016 may be the wildest and most divisive one in the history of the U.S. It used to be that traditional mediums like TV, radio, and print were the primary means for candidates to share their platform and spread their views, but this time, between the candidates and their supporters, you’d be hard-pressed to go online without seeing someone’s political rants.
Here are some of the biggest social media lessons we’ve learned from Elections 2016:

 

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Closing the Social Media Marketing Loop with Data Analysis

Tuesday, October 25th, 2016

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The role of a typical marketer has grown increasingly complex. On a day-to-day basis, marketers try on new automation platforms and analyzing multiple marketing metrics and social media sites. Understanding traditional marketing strategies and implementing them are no longer enough; the role of the marketer has already evolved and expanded to SEO experts, advertising and PR executives, and graphic designers. Even basic coding and programming skills are now becoming a must-have weapon in marketing’s ever-expanding arsenal.

 

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