Archive for the ‘Marketing’ Category

Four Social Media Marketing Influencers You Should Know

Tuesday, February 20th, 2018

Image by Ivan Rigamonti

In the last few years, digital marketing has moved away from optimizing for search engines and algorithms to creating connections and engagements with actual human beings. Having a distinct and highly engaging voice is an obvious competitive advantage when you’re trying to get your brand ahead of your competitors. Thus, digital marketing strategies have shifted towards engaging, relatable content and user experience metrics.


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Facebook Will Now Use Actual Views to Measure Post Reach

Tuesday, February 13th, 2018

Image by Will Folsom


Early this week, Facebook launched two updates to Page Insights, one of which is set to affect how your posts’ organic reach will be measured.


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The Retro Revolution: Nostalgia Marketing And What It Can Do For Your Brand

Tuesday, February 6th, 2018

Image by Arild Andersen


In an ever-changing world that seems to be evolving at break-neck speed, immersing in nostalgia is like wrapping yourself in a cozy blanket of “the good ol’ days”, when things were much simpler, and you didn’t have embarrassing throwback photos on social media to worry about.


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Giddy Up and Boost Your Conversions by Jumping on the Bandwagon Effect

Tuesday, January 23rd, 2018

Image by eyesore9


The bandwagon effect is a term coined by marketers to refer to the behavior of consumers following a thread that has been created by the needs and wants of the masses. It’s a truth that is almost universally acknowledged—people tend to copy the behavior of the individuals surrounding them. When applied, the bandwagon effect creates a ripple wherein people are swayed by a product or service, which in turn attracts new, potential customers to desire the product or service as well.


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Free Lunch: Easy and Effective Ways to Market Your Brand at No Cost

Tuesday, January 9th, 2018

Image by Klaquettes


Ask any new business owner what the most challenging aspect of building their brand is and he’ll likely point you to the task of reaching and retaining customers. Marketing a new business or product can be a costly, time-consuming endeavor—something that many business owners will find difficult to spare.


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New Marketing Trends Your SMB Should Consider in 2018

Tuesday, January 2nd, 2018

Image by marcoverch

Managing and marketing your own business has gotten much more complicated, with the introduction of the internet, social media, e-commerce, apps, and other digital tools. But one of the benefits of having all this technology at your fingertips means that you don’t have to be a large enterprise to leverage all the opportunities that digital solutions provide.


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Google Increases Snippet Length in SERPs + Writing Highly-converting Meta Descriptions

Tuesday, December 12th, 2017

Image by staceymk11


Now that Google has confirmed that it officially increased the length of snippets in its search engine results pages (SERPs) to a maximum of 320 characters, websites can now provide more descriptive and useful content to boost their rankings and help users better understand how their pages are relevant to searches.


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