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Archive for the ‘Marketing’ Category

Free Lunch: Easy and Effective Ways to Market Your Brand at No Cost

Tuesday, January 9th, 2018

Image by Klaquettes

 

Ask any new business owner what the most challenging aspect of building their brand is and he’ll likely point you to the task of reaching and retaining customers. Marketing a new business or product can be a costly, time-consuming endeavor—something that many business owners will find difficult to spare.

 

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New Marketing Trends Your SMB Should Consider in 2018

Tuesday, January 2nd, 2018

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Managing and marketing your own business has gotten much more complicated, with the introduction of the internet, social media, e-commerce, apps, and other digital tools. But one of the benefits of having all this technology at your fingertips means that you don’t have to be a large enterprise to leverage all the opportunities that digital solutions provide.

 

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Google Increases Snippet Length in SERPs + Writing Highly-converting Meta Descriptions

Tuesday, December 12th, 2017

Image by staceymk11

 

Now that Google has confirmed that it officially increased the length of snippets in its search engine results pages (SERPs) to a maximum of 320 characters, websites can now provide more descriptive and useful content to boost their rankings and help users better understand how their pages are relevant to searches.

 

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Go Beyond Points and Rewards by Building Customer Loyalty and Engagement

Tuesday, December 5th, 2017

Image by Travis9011

 

In digital marketing, it’s often said that it costs more to get a new customer than to keep an old one, which is why many fall back on tried-and-tested customer loyalty programs. But apart from these expensive and time-consuming schemes, what else can you do to achieve greater customer longevity?

 

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Ten Brilliant Quotes to Inspire Your Marketing Efforts

Tuesday, November 21st, 2017

Image by Kristofer Williams

 

We all need inspiration on a day-to-day basis, be it in our personal lives or at work. And especially if you’re an entrepreneur who’s trying to come up with fresh ideas and build a successful business. The life of a small-to-medium sized business owner can be quite daunting.

 

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This Year, Be Smarter About Your Holiday Marketing Strategy

Tuesday, November 14th, 2017

Image by Michael W. May

 

Although the holiday season has always been a cash cow for online retailers, recent data shows that consumers are no longer limiting their holiday shopping to the period from Black Friday to Christmas Eve. With online stores improving accessibility and lowering their shipping barriers and costs, consumers are evolving their spending habits to buy early. This presents several challenges and opportunities for retailers this year.

 

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Enabling Clicks and Driving Traffic from Instagram to Your Website

Tuesday, November 7th, 2017

Image by homethod

 

Since Instagram Business accounts were introduced in 2016, Instagram has made it their top priority to help brands and their followers interact and engage in more meaningful ways beyond double taps and follows.

 

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