| Image by David Goehring |
As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.
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Just the other day, Instagram added a new feature called “Photos of You“, which lets you tag people in the photos you share via their app. Similar to what Facebook’s tagging feature does, this update from Instagram now allows users and brands to further engage their followers.
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| Image by mikecogh |
Social media marketers need to be involved in the best discussions and activities so they can update their strategy accordingly and provide offers that will truly be helpful to their target market. Knowing the right hashtags and posts to follow on social media websites can help you be guided by the most beneficial information and content online.
Here are some popular hashtags that social media managers can keep track of on social media websites:
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| Image by zoetnet |
When we talk about social media marketing, the focus is often always on interactions online. But as more of the world becomes wired and constantly connected, it might be wise to do more than just announce your presence on social media networks. Instead of simply making yourself visible on the net, why not integrate social media into your operations and traditional marketing strategies to emphasize its value for your business?
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| Image by Stefan Kloo |
As of last week, companies now have more freedom regarding the type of cover images they can post on Facebook. The social media giant has recently – and quietly – changed its guidelines from a set of stringent, anti-marketing rules to a more relaxed definition of what a cover image must be.
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| Image by whatleydude |
Although marketers are constantly a-buzz with new ways to reach their audiences, there are some approaches that have been tried, tested, and still hold salt today. One of these is the blog. In fact, according to Technorati’s 2013 Digital Influence report, blogs currently hold the same rank as Facebook when it comes to influencing a purchase.
But why would you still consider investing in blogging when all the action is happening on Facebook?
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