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Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Producing valuable content

Thursday, January 26th, 2012

Producing valuable content

Image by dpanyikdale

As you may know, the content on a brand’s Web site or blog is essential in achieving both their Internet marketing and search engine optimization (SEO) goals. It’s the core that delivers the brand’s messages to their followers, and helps search engines place and rank the site properly on their results pages. Here, content developers need to focus on both the search engine spiders and human site visitors.

 

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Ramping up customer service with social media

Friday, January 20th, 2012

Ramping up customer service with social media

Image by chackie81

With social media being the core component of just about every Web site out there, brands have learned to map and develop every aspect of their business around it. From how the sites are constructed, down to the ways content is crafted and distributed—brands have definitely gotten onboard with the whole social spectrum that offers a lot of opportunities.

 

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Weekly Link Round Up – 01-13-12

Friday, January 13th, 2012

Sharing Is More Real (SocialMediaExplorer.com)

With a new year, there’s no doubt that times will change yet again. It’s the same thing with marketing online. Sharing has become the name of the game. Despite the challenge that comes with it, there are advantages to getting in front of the sharing curve.

5 Tips for Making Your Brand More Social (SocialMediaExaminer.com)

As marketing trends shift towards a more social attitude, businesses need to step their game up. To market effectively on the social web, a business needs to maintain a constant, compelling brand voice.

How To Revive a “Dead” Online Community (ManagingCommunities.com)

If you need to revitalize a community that has gone stagnant, tactics need to be thought out. Improving the community is one step towards bringing it back to life. Beyond that, moderators need to look to the future to keep their community alive and well.

4 Short-Form Blogging Networks Perfect for Customer Engagement (Mashable.com)

As new ways to engage different demographics start trending, businesses both big and small can go beyond Facebook, Twitter and LinkedIn to get in touch with their ideal customers. Short-form blogging allows for content to be shared quickly, but each network offers its own features that appeal to different demographics.

How I Took the Toughest Blog Niche, and Owned It (ProBlogger.net)

It can be tough to develop a marketing scheme for a niche such as those in industrial businesses, but it can be done. Although the advice currently existing on the net may not exactly meet your business needs, it’s possible to take some concepts and combine them with niche industry knowledge to create a truly engaging strategy.

Weekly Link Round Up – 01-06-12

Friday, January 6th, 2012

2011: The year in review. (ColinWalker.me.uk)

The writer looks back on the changes in the major players in social media and their effects on all things social. From the launch of Google+, to Twitter’s makeover and Facebook’s new alterations, 2011 was definitely a colorful year in social media.

30 Social Media Predictions for 2012 From the Pros (SocialMediaExaminer.com)

The pros all agree: social media will have a huge impact on business this 2012. In this post, 30 social media professionals go deeper into exactly how this is going to happen. Not only will social media evolve, but businesses will explore new ways of using this to their benefit.

What to Watch in 2012 (SocialMediaClub.org)

Brands face a lot of challenges in social media this 2012, and the writer gives a rundown of what these are and suggestions for facing them head on. Managing resources, measuring social media efforts, delving into mobile media, and integrating social media into their strategies will help businesses elevate their brand.

Don’t Assign Social Media to Bambi the Intern and Other 2012 Resolutions for Social Media (Spiral16.com)

There’s no denying it: social media leaves a lasting impact on businesses of all types and sizes. Whether you’ve just started to use social media or are already in the thick of it, here are a few resolutions for using it more effectively this 2012.

12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger.net)

The writer shares 12 insightful tips on improving your blog this 2012. By not just taking information in, and actually taking action, you’ll be surprised at how drastically you can turn things around on your blog.

Social Media can be a harsh Mistress

Friday, January 6th, 2012

Social Media can be a harsh Mistress

Image by Tambako the Jaguar

The social media stratum presents us with an entirely different layer of our society—one that easily clusters everyone online into the same sprawling online landscape empowered by the so-called social graph. As such, it has its own social structure, and practically the same social norms, including ethics.

 

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Weekly Link Round Up – 12-24-11

Saturday, December 24th, 2011

Nostradamus Predicts: Gamification will have a Bright 2012 (42Terabytes.com)

In light of David Armano’s (of Edelman Digital) successful social media predictions in the past, Maximillian Lemos revisits the former’s positive outlook on the emergence of game-like qualities on today’s Internet and mobile social apps.

OPINION: What is Gamification and should you bother finding out? (UsefulSocialMedia.com)

Harry Rollason explores the meaning of ‘gamification’, and arrives to the conclusion that it’s more than just a fad, as what many large corporations rushing to apply gamification tools to their brand are realizing today as well.

Social Loyalty: The missing ingredient to @BestBuy’s success (Gamifixation.com)

As the largest electronics store in the U.S. desperately attempts to transform one-time shoppers into loyal customers with its “Gaming Trade-in” idea, Carlos Gonzales explains what Best Buy did wrong and how geo-location apps like Foursquare and Gowalla can be used to create social loyalty.

Online Marketing & Gamification by Design (McBuzz.com)

Mark McLaren interviews Gabe Zichermann, author of the book Gamification by Design and investigates the importance of gamification in developing a robust online marketing plan.

How Has Gamification Gone Mainstream? (Infographic) (Dr4ward.com)

Large corporations like Pepsi, Nike, and Nissan have taken notice. Gamification, also known as the application of concepts and techniques from games to other areas of activity, in this case, social media, has gone viral and is quickly becoming a staple in today’s online marketing efforts.

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