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Archive for the ‘Marketing’ Category

Go Beyond Points and Rewards by Building Customer Loyalty and Engagement

Tuesday, December 5th, 2017

Image by Travis9011

 

In digital marketing, it’s often said that it costs more to get a new customer than to keep an old one, which is why many fall back on tried-and-tested customer loyalty programs. But apart from these expensive and time-consuming schemes, what else can you do to achieve greater customer longevity?

 

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Ten Brilliant Quotes to Inspire Your Marketing Efforts

Tuesday, November 21st, 2017

Image by Kristofer Williams

 

We all need inspiration on a day-to-day basis, be it in our personal lives or at work. And especially if you’re an entrepreneur who’s trying to come up with fresh ideas and build a successful business. The life of a small-to-medium sized business owner can be quite daunting.

 

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This Year, Be Smarter About Your Holiday Marketing Strategy

Tuesday, November 14th, 2017

Image by Michael W. May

 

Although the holiday season has always been a cash cow for online retailers, recent data shows that consumers are no longer limiting their holiday shopping to the period from Black Friday to Christmas Eve. With online stores improving accessibility and lowering their shipping barriers and costs, consumers are evolving their spending habits to buy early. This presents several challenges and opportunities for retailers this year.

 

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Enabling Clicks and Driving Traffic from Instagram to Your Website

Tuesday, November 7th, 2017

Image by homethod

 

Since Instagram Business accounts were introduced in 2016, Instagram has made it their top priority to help brands and their followers interact and engage in more meaningful ways beyond double taps and follows.

 

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The Role of AI in Your Digital Marketing Strategy

Tuesday, September 19th, 2017

Image by Ars Electronica

 

Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.

 

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Google Prepares to Launch Stamp as Copycat to Snapchat’s Discover

Tuesday, August 15th, 2017

Image by {Balázs}

 

Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.

 

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Is AMP the Answer to Your Mobile Site Speed Issues? Maybe Not.

Tuesday, July 18th, 2017

Image by veggiefrog

 

When Google’s Accelerated Mobile Pages (AMP) project was launched last year, many were eager to jump on the AMP bandwagon. AMP lets users say goodbye to slow, clunky, non-optimized websites and hello to mobile pages that deliver content more quickly. The logic behind AMP is simple and straightforward—faster loading times lead to better site usability and engagement, which ultimately result in reduced bounce rates and higher mobile site rankings.

 

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