4 Ways to Use Twitter for Customer Service and Support (SocialMediaExaminer.com)

Having become more and more mainstream, Twitter has become a powerful tool for delivering topnotch customer service. The author shares four ways to leverage Twitter to get your customers (and those who aren’t yet) to love you more.

Meet Generation C: The Connected Customer (SocialMediaToday.com)

Generation Y has become an influential force in the economy, which is why marketers need to get to know this segment more. Dubbed by the author as the “Connected Customer,” this generation behaves very differently from their traditional counterparts because of their connectedness.

Social Media And Customer Service Go Hand-In-Hand (RevMediaMarketing.com)

Social media is easily recognized as one of the fastest and most effective ways to communicate with customers. To make the most out of this platform, businesses need to respond accordingly.

Case Study: How H&R Block Uses Twitter for Customer Service (EConsultancy.com)

The author dissects tax services company H&R Block’s use of Twitter in a case study, outlining how they use the tool to respond to customer feedback. Going beyond simply responding, though, they also actively seek out those who mention their company and engage them in conversation.

Learn How To Meet Influential New Customers Using This Free Twitter Tool (SocialMediaCommando.com)

Using social media is not about promoting your products or services outright; it’s about starting better conversations. Marketers can do just this with the help of Twitter’s Advanced Search function, which allows them to directly address potential customers.