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Archive for the ‘SnapChat’ Category

Google Prepares to Launch Stamp as Copycat to Snapchat’s Discover

Tuesday, August 15th, 2017

Image by {Balázs}

 

Social media giant Facebook has had a well-deserved reputation for successfully copying features from Snapchat, and now Google seems to be adopting a similar approach with Stamp. Built to mimic Snapchat’s Discover feature, Stamp is a visual publication format that will allow news publishers to build swipeable stories with text, photos, and video, which will likely surface in Google’s search results, giving advertisers a massive leg up in terms of traffic and the ability to monetize should the feature succeed.

 

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Snapchat Opens Up to the Web with its Latest Feature, Paperclip

Tuesday, July 11th, 2017

Image by perzonseowebbyra

 

Since its launch, popular messaging service Snapchat has been closed off to the web, only accessible through its iOS and Android apps. This stands in contrast to its biggest competitor, Instagram, which has since upgraded its mobile web app to allow users to post content.

 

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Carthago delenda est: The Logic Behind Facebook’s Snapchat Dupes

Monday, March 13th, 2017

Image by gnuckx

 

Yes, Facebook is ripping off Snapchat. While it’s not innovative of Facebook to copy another platform’s ideas and products, the logic behind the method is solid. It reflects a clear focus that’s not driven by ego or innovation, but by Facebook’s ongoing need to solidify its position in the current business landscape.
 

 

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Bringing Your Business to Snapchat

Tuesday, August 9th, 2016

Image by AdamPrzezdziek

 

Have you been thinking of getting your business started on Snapchat but are unsure of how to do it? Planning your Snapchat marketing campaign can help your brand increase exposure and even gain a significant return on the amount of time spent investing on the platform.
 

 

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Monthly Link Roundup – 09-25-15

Friday, September 25th, 2015

Facebook wants a ‘dislike’ button without the negativity (Fortune.com)

In a Q&A this month, Facebook CEO Mark Zuckerberg announced that a “Dislike button” was under development and might soon be added to the social network. Zuckerberg said the new feature wouldn’t serve as a way to express negativity, which could lead to online harassment, but rather sympathy for tragic or serious posts.

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke (TechCrunch.com)

Previously introduced for special events and famous people, Twitter’s custom emojis recently debuted as part of Coca-Cola’s #shareacoke ad campaign. Whether custom emojis will be offered as an ad product in the future will depend on data collected from this partnership.

Pinterest Targets Search Ad Budgets (WSJ.com)

Pinterest is setting itself apart from social networks as it convinces advertisers that it’s a place for discovering products, not for connecting with loved ones. In line with this positioning, the visual bookmarking service has been working to change its image as a scrapbooking tool by launching several ad products in the last few months.

Snapchat is letting users pay $.99 to replay disappearing snaps, and it just added a ‘lens’ feature to animate your selfies (BusinessInsider.com)

Snapchat’s most recent update included three new features: face filters, virtual rewards, and paid replays for a single snap. The last one is the company’s first attempt at in-app purchases, providing users with up to three replays for $.99.

Tumblr changes reblogs so you can actually read them (Mashable.com)

Tumblr’s update at the start of the month now shows reblogs in a uniform column to make navigation easier. In the old system, comments were nested under reblogs, creating a very long, confusing chain especially if there were lengthy threads.

Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (PCMag.com)

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (TechCrunch.com)

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (AdWeek.com)

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (Mashable.com)

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (Forbes.com)

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.

Monthly Link Round Up – 10-31-14

Friday, October 31st, 2014

Snapchat messaging app gets its first add… and it’s very creepy (TheGuardian.com)

With its first paid advertisement on the app, SnapChat is hoping to generate money through paid ads—something entirely new to the company. The advert was a 20-second trailer of Ouija, a horror film by Universal Studios.

Facebook Launches Anonymous Chat App Called ‘Rooms’ (TIME.com)

Facebook recently launched a free mobile app called ‘Rooms’ allowing users to set up anonymous chat rooms for shared interests. The chat rooms are only for invite and accessible through a special code scanned by the phone’s camera.

Tumblr Bets on Video, Updates Its Player with New Features (Mashable.com)

With video posts growing more in popularity on Tumblr, the company recently gave its built-in video player a series of improvements to enhance user experience. Some of the updates include infinite looping, HD quality and auto play options, and the ability to drag videos to the side so that they stay visible while users scroll down for new content.

Twitter acquires Twitpic’s photo archive to keep it alive (TheNextWeb.com)

Twitter has acquired Twitpic’s domain and photo archive so that users can still access their old pictures despite the app shutting down. Twitpic had already announced last September that it was discontinuing service before announcing again that a potential investor could save it. It finally shut down on October 25 due to lack of interest.

YouTube Considers Paid, Ad-Free Subscriptions (WSJ.com)

YouTube is currently considering a paid, ad-free subscription version that lets users watch videos without ads, which had been the website’s main source of revenue. This option will exist alongside the current ad-supported version to give users more choices on how to watch videos.

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