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Archive for the ‘Social Media’ Category

Weekly Link Round Up – 02-03-12

Friday, February 3rd, 2012

9 Ways to Integrate Email and Social Media Marketing (SocialMediaExaminer.com)

Adding Social Media to your email communications can be an effective way to support your branding and marketing efforts. With just a few simple steps, you can extend your reach, and engage your email recipients into a conversation.

How To Select The Right Shopping Cart For Your Online Business Store (Successful-Blog.com)

Liz Strauss at Successful Blog offers online businesses some useful advice on selecting a shopping cart system for their digital storefront. With the number of available shopping options in the market, entrepreneurs should carefully consider what’s best for their business needs.

How To Increase Clicks On Your Tweets [Infographic] (SocialMouths.com)

Twitter has undoubtedly emerged as one of the most effective Social Media Marketing tools. However, unless you get more clicks on your posted links, you might not be maximizing the potential of this microblogging platform.

5 Ways to Brand Your New YouTube Profile (SocialMediaExaminer.com)

YouTube’s new look may leave a lot of users either loving, or hating it. Either way, the new interface offers an opportunity for channel owners to enhance their branding efforts.

Finally, Augmented Reality with Real Utility: Meet Blippar (BazaarVoice.com)

Everyone’s been talking about augmented reality, but few apps have actually managed to utilize the technology for practical use. Blippar aims to change all this by providing AR users with an interactive, content-rich experience.

Tips for implementing social media-driven customer service

Friday, February 3rd, 2012

Tips for implementing social media-driven customer service

Image by johnnyalive

Integrating customer service into your social media strategies lets you utilize the Web’s real-time, interactive nature to respond to your customers more efficiently. Needless to say, this level of interaction and the effectiveness it offers are among the things traditional customer service platforms (via snail mail, comment cards, and toll-free numbers), can only hope to accomplish.

 

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What journalists can teach us about writing social media content

Thursday, February 2nd, 2012

What journalists can teach us about writing social media content

Image by sskennel

Leveraging on one’s writing skills is crucial in social media marketing, especially for creating content meant for mass distribution online. And as far as writing professions go, people trained to be journalists are generally best suited to serve as content writers.

 

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Stopping that damned writer’s block before it strikes

Wednesday, February 1st, 2012

Tips to help social media content writers avoid getting writer's block

Image by Julia Manzerova

Detrimental to anyone relying on their writing skills, the affliction we all come to refer to as “Writer’s Block” has been the bane of every writer’s attempts at productivity. Even more so for content writers who are, by nature, required to follow strict writing schedules for their brand’s social media marketing and SEO goals. While it’s not a very grave predicament, it’s still a looming inconvenience that can threaten to cause a dent in the mapped out content production strategies when it strikes.

 

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A primer on protecting your content online

Monday, January 30th, 2012

A primer on protecting your content online

Image by Falashad

The Internet is a haven of creativity. From personal Web pages, and art-driven portals, down to video services and social music sites, the Web serves as a free-flowing platform where both the artistically inclined and the not-so-witty come to roost and show everyone what they’re created. And in this day and age of the massive social interconnections, the social networks are where users tend to share their creativity online.

 

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Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Setting up effective social media-driven customer service strategies

Friday, January 27th, 2012

Setting up effective social media-driven customer service strategies

Image by Matthew Wilkinson

With social media proving to be a powerful tool for bridging the gap between brands and their demographic, it’s become customary for companies of any size to integrate it into almost every aspect of their business. Because of the real-time engagements taking place online, social media is a great platform for expanding and optimizing a brand’s customer service-geared strategies.

 

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