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Archive for the ‘Social Media’ Category

Stopping that damned writer’s block before it strikes

Wednesday, February 1st, 2012

Tips to help social media content writers avoid getting writer's block

Image by Julia Manzerova

Detrimental to anyone relying on their writing skills, the affliction we all come to refer to as “Writer’s Block” has been the bane of every writer’s attempts at productivity. Even more so for content writers who are, by nature, required to follow strict writing schedules for their brand’s social media marketing and SEO goals. While it’s not a very grave predicament, it’s still a looming inconvenience that can threaten to cause a dent in the mapped out content production strategies when it strikes.

 

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A primer on protecting your content online

Monday, January 30th, 2012

A primer on protecting your content online

Image by Falashad

The Internet is a haven of creativity. From personal Web pages, and art-driven portals, down to video services and social music sites, the Web serves as a free-flowing platform where both the artistically inclined and the not-so-witty come to roost and show everyone what they’re created. And in this day and age of the massive social interconnections, the social networks are where users tend to share their creativity online.

 

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Weekly Link Round Up – 01-27-12

Friday, January 27th, 2012

3 New Apps to Manage Your Social Networks (SocialMediaExaminer.com)

As new and very different social media sites rise up, managing your brand across them can be difficult. Thankfully, new apps with diverse features to offer have also been developed to help both brands and individual users manage their social networks.

Cable Networks Embrace Social TV, Creating New Social Apps (Mashable.com)

Brick-and-mortar businesses aren’t the only ones going social. Through networks such as Facebook together with check-in services like GetGlue and Miso, cable networks have begun to connect fans with show content to keep them engaged.

How ‘Pinterest’ing: 5 Great Ways to Use Pinterest (SocialWebDaily.com)

One of the hottest social networks trending today is Pinterest, a pinboard-styled medium for short-form blogging. As a great medium for exchanging inspiration and engaging with others with similar interests, the site lends itself to a number of creative uses.

The 12 Keys To Successful Gamification (Part 1) (SocialFresh.com)

While gamification may be gaining ground as a popular social media and marketing strategy, there are many ways to go about it. With a few ideas to think about, you can get started on creating the most effective way to gamify your brand, website, or app.

Infographic: Millennials will change the way you sell (BazaarVoice.com)

By 2017, Millennials—the generation that invented Facebook—will have more spending power than any other generation. With that said, it helps to understand that this generation needs an entirely different kind of marketing strategy to get to them. This infographic illustrates a study of how these Millennials shop.

Setting up effective social media-driven customer service strategies

Friday, January 27th, 2012

Setting up effective social media-driven customer service strategies

Image by Matthew Wilkinson

With social media proving to be a powerful tool for bridging the gap between brands and their demographic, it’s become customary for companies of any size to integrate it into almost every aspect of their business. Because of the real-time engagements taking place online, social media is a great platform for expanding and optimizing a brand’s customer service-geared strategies.

 

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Producing valuable content

Thursday, January 26th, 2012

Producing valuable content

Image by dpanyikdale

As you may know, the content on a brand’s Web site or blog is essential in achieving both their Internet marketing and search engine optimization (SEO) goals. It’s the core that delivers the brand’s messages to their followers, and helps search engines place and rank the site properly on their results pages. Here, content developers need to focus on both the search engine spiders and human site visitors.

 

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Weekly Link Round Up – 01-20-12

Friday, January 20th, 2012

SOPA, PIPA, and the Wikipedia blackout: what it means for associations. (SocialFish.org)

Understand the different facets of the SOPA issue: what it is, how it will take effect, the repercussions it can have on businesses, the major players involved, and the reactions of social media sites and other Internet companies.

10 Companies SOPA Could Destroy and Why (SociableBlog.com)

The writer shares the top 10 Internet and social media giants that would take a serious beating or could be potentially wiped out by the Stop Online Piracy Act, or SOPA.

SOPA Stats: 7 Million Petitions, 3.9 Million Tweets & Google Crawling Dropped 60% (MarketingLand.com)

January 18 marked the day many Internet bigwigs banded together to protest SOPA. The writer gives a rundown of the major online SOPA protests staged by various industry leaders, and the number of people each one was able to engage about the issue.

Have you become a STOP SOPA lemming? (BusinessGrow.com)

With the multitude of calls to “Stop SOPA” flooding the Internet in the past few days, the writer shares observations of social media leaders who have joined the bandwagon without fully understanding what SOPA is and what it means. He stresses that while taking a stand is good, they should also know the issue and help to educate followers on it.

Why SOPA Is Dangerous (Mashable.com)

The writer goes over different provisions of SOPA and the potential implications of these on website operators. He also encourages readers to know what SOPA is about and why they should oppose it before taking a stand.

Ramping up customer service with social media

Friday, January 20th, 2012

Ramping up customer service with social media

Image by chackie81

With social media being the core component of just about every Web site out there, brands have learned to map and develop every aspect of their business around it. From how the sites are constructed, down to the ways content is crafted and distributed—brands have definitely gotten onboard with the whole social spectrum that offers a lot of opportunities.

 

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