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Archive for the ‘Social Media’ Category

It’s Not Too Late to Add Christmas Flair to Your Social Media Campaign

Tuesday, December 20th, 2016

Image by Puzzler4879

 

Every year, holiday marketing campaigns become more and more elaborate, with social media now taking center stage. As a small business owner it’s easy to feel disheartened and jealous of the big brands, given your limited marketing resources and budget.

 

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Social Media Marketing Lessons We’ve Learned from Elections 2016

Tuesday, November 15th, 2016

Image by justgrimes

 

From what social media would lead us to believe, Election 2016 may be the wildest and most divisive one in the history of the U.S. It used to be that traditional mediums like TV, radio, and print were the primary means for candidates to share their platform and spread their views, but this time, between the candidates and their supporters, you’d be hard-pressed to go online without seeing someone’s political rants.
Here are some of the biggest social media lessons we’ve learned from Elections 2016:

 

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Influencing Buyers and Winning Referrals for Social

Tuesday, October 18th, 2016

Image by tzejen

 

E-commerce businesses are always in search of new customers, and social media is an untapped goldmine for prospective buyers. A study released by CeBIT found that 81 percent of consumers are influenced by friends’ posts on social media when making purchasing decisions.
 

 

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Delicious Opportunities for Food Marketing on Social Media

Tuesday, August 16th, 2016

Image by Thomas Hawk

 

Food has the incredible power of capturing people’s attention, and marketers are already learning from food video trends and creating experiences that get people talking day after day.

 

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The Microsoft/LinkedIn Deal and its Impact on You, the Social Media Marketer

Tuesday, June 14th, 2016

Image by Yuliya Kim for AdWeek.com

 

While much of the talk surrounding Microsoft’s acquisition of LinkedIn for $26.2 billion, announced Monday, has focused on improving the former’s cloud business, the deal will greatly affect social media marketers and deliver plenty of opportunities to users.

 

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Surpassing the Most Common Social Media Marketing Hurdles

Tuesday, June 7th, 2016

Image by candiceecidnac

 

For most digital marketers, social media marketing entails a steep learning curve. With new platforms, ever-changing roles, and evolving customer demands, maintaining an effective SMM strategy across multiple platforms is never easy.
 

 

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Social Media Marketing in the Age of Algorithms

Tuesday, May 3rd, 2016

Image by x6e38

 

Over the last few years, nothing seems to have gotten the digital marketing industry more excited or riled up as the topic of ‘algorithms’—their introduction, updates deployed across search engines, and how social networks have begun to adopt them.

 

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