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Archive for the ‘Social Pointers’ Category

Essential Social Media Strategies for Marketing to a Millennial Audience

Tuesday, May 14th, 2013

Image by Garry Knight

The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.

 

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Weekly Link Round Up – 05-09-13

Friday, May 10th, 2013

26 Social Media Marketing Tips from the Pros (SocialMediaExaminer.com)

According to Debbie Hemley of SocialMediaExaminer.com, there are three factors social media experts should focus on to improve their online presence. These are your call-to-action, content strategy, and email and social integration capabilities.

Increase Non Profit Support by Improving Your Social Media Calls to Action (SocialFish.com)

Effective calls to action aren’t simply adding a link and phone number after your content. They have to be inviting enough to convince readers to actually click and see what you have to offer.

How To Organize A Social Media Content Strategy (MarketingLand.com)

Interdepartmental collaboration plays a big part in organizing an effective social media content strategy. It makes way for even better ideas that a single team may not be able to come up with.

Why is Your Content Boring? (Business2Community.com)

Creating highly engaging content is a must to convert curious online visitors into loyal fans, customers, and brand representatives. For this reason, it’s important to stop and ask yourself, “Is my content boring?”

The Benefits of Integrating Social into Email Marketing [INFOGRAPHIC] (LeadersWest.com)

Just because social media is what everyone is talking about doesn’t mean that email marketing is old news. In fact, it’s as relevant as ever. Jim Dougherty shows us how.

Popular Hashtags for Social Media Marketers to Follow

Tuesday, April 30th, 2013

Image by mikecogh

Social media marketers need to be involved in the best discussions and activities so they can update their strategy accordingly and provide offers that will truly be helpful to their target market. Knowing the right hashtags and posts to follow on social media websites can help you be guided by the most beneficial information and content online.

Here are some popular hashtags that social media managers can keep track of on social media websites:

 

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Signing Up for Google Authorship to Protect Your Copy from Content Theft

Thursday, April 25th, 2013

Image by wiredforlego

Having quality content online can do wonders for your business. Aside from making you seen as an expert in your chosen field, it engages and attracts your brand’s ideal demographic. And as your work is shared from one social media site to the next, you end up reaching a broader audience.

However, despite putting a lot of time, money, and effort into creating an outstanding website with marketable content, it’s all too easy to get it plagiarized. Content thieves can easily do a quick copy-paste job on your site and market your words as their own. In effect, you may experience a decrease in online visitors and potential sales as clients are funneled to the competition.

 

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Handling Social Media on a Global Scale

Thursday, March 21st, 2013

Approximately 80% of Facebook’s and around 70% of Twitter’s users are found outside the United States and Canada. With a carefully orchestrated social media strategy, a company can reach out to a global market and increase the visibility of its brand.

 

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Curating Relevant Content on Pinterest: Guidelines for Pinning Posts from Other Sources

Thursday, February 28th, 2013

Image by hydropeek

 

As what we’ve already discussed in a previous post, using Pinterest can help you better utilize visual communication for brand marketing. As one of the rising social media sites that gained solid growth in 2012, knowing how to efficiently use this platform can definitely give your brand an edge above the rest.

 

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