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Archive for the ‘Social Pointers’ Category

Overcoming Your Fear of Failure: Advice for Small Business Owners

Tuesday, June 13th, 2017

Image by Szymon Olszowski

 

When it comes to running a small business with an online presence, most entrepreneurs are learning as they go. Even those with years of experience in designing websites or social media marketing will find that working for themselves is different. Business owners are bound to make mistakes, which is why it’s important to overcome your fear of failure.

 

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Critical Steps in Surviving Social Media Mishaps

Wednesday, March 2nd, 2016

Image by Muffet

 

We’ve all seen how posts published on social media can flare up and go viral. Terrible tweets and Facebook faux pas can quickly cause trouble and make it hard for you to do damage control and reclaim control of your online brand. So if you find yourself in the middle of an occasional mishap, here are a few things you can do to get out of the mess:

 

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What’s Your Social Media Personality?

Tuesday, December 1st, 2015

Image by JD Hancock

 

Social media marketers and their campaigns can fall into two categories: introverts and extroverts. Extroverts typically dominate the social media landscape, with their frequent status updates and superficial one-liners about whatever is current at the time. Introverts, on the other hand, are more effective. When it comes to social media marketing, it simply isn’t about quantity. Rather, what matters is how in-depth and informative your content is and how much impact you can generate with it.

 

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Halloween Insights: Tricks and Treats for Social Media Marketers

Tuesday, October 6th, 2015

Image by hjl

 

Social media marketing is a year-round effort, but Halloween can make things a bit crazier. It can be the kick-off to the holiday shopping season, so make sure to take advantage of the opportunity as early as now and embrace the fun, spirit, and playfulness of the times.
 

 

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The Rise of the Buy Button: How to Win Sales on Social Media

Monday, September 7th, 2015

Image by edkohler

Social media has come a long way from purely being about conversations and engagement. Now that “buy buttons” are appearing on major networks such as Facebook and Twitter, it’s fast becoming a venue for shopping.

 

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Tools to Effectively Lead Your Business through Change

Tuesday, August 11th, 2015

Image by SomeDriftwood

 

In a world that’s changing really quickly, the only business strategy that’s guaranteed to fail is one’s inability to embrace change. Companies, regardless of size and industry, need to grow and break free from their familiar silos of membership, products, and culture to adapt to trends and new ways of thinking.

 

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Newsjacking 101: Three Tips on How to Leverage Breaking News

Tuesday, August 4th, 2015

Image by MikeLicht, NotionsCapital.com

Latching onto big, real-time events to promote a brand has long been a marketing tactic to garner media coverage, but the practice has grown into popularity in social media and for good reason: just think of how much you can take advantage of trending hashtag or keyword searches to boost exposure for your brand. The problem, though, is that it’s also easy to get it wrong—and even incur the ire of the virtual world.

 

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