Archive for the ‘Social Pointers’ Category

Newsjacking 101: Three Tips on How to Leverage Breaking News

Tuesday, August 4th, 2015

Image by MikeLicht,

Latching onto big, real-time events to promote a brand has long been a marketing tactic to garner media coverage, but the practice has grown into popularity in social media and for good reason: just think of how much you can take advantage of trending hashtag or keyword searches to boost exposure for your brand. The problem, though, is that it’s also easy to get it wrong—and even incur the ire of the virtual world.


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Losing Followers? Social Media Bad Habits to Avoid

Tuesday, July 21st, 2015

Image by jayninelessons

Let’s say you began with over a thousand followers during your first month on a social network, but as the year went on, you started noticing the numbers dropping like flies on a hot summer’s day. What could have gone wrong?


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Shake it Off: How to Effectively Manage Negativity on Social Media

Tuesday, July 14th, 2015

Image by clement127


If you do a lot of social media marketing for your business, you’ve probably had a run-in with a troll. When he isn’t busy living under a bridge, a troll can be found harassing people online. He doesn’t ask valid questions or show a sincere interest in learning about your product or business; his goal is to get under your skin and piss you off. Also, he works hard at distracting you from reaching customers and the people who truly matter.


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Three Tips on Avoiding Blunders on Social Media

Tuesday, June 9th, 2015

Image by Stewart Butterfield

We’ve heard a lot of horror stories about brands bringing a PR nightmare upon themselves with a single post on their Facebook or Twitter accounts. While most of us will just shake our heads and laugh hoping they don’t happen to us, these social media blunders are also worth a bit of thinking about.


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What You Should Know about Facebook’s Clickbait-free News Feed

Tuesday, January 13th, 2015

Image by pasukaru76


With an active user base of 1.35 billion people as of September 2014 and millions of active business pages worldwide, Facebook is pretty much the biggest and most dominant social media platform online. And by deploying its latest algorithm update to crack down on clickbait headlines, the social network is making great strides in improved marketing and advertising as well.


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How to Boost the Viral Sharing of Your Content

Tuesday, January 6th, 2015

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There isn’t a blog or website owner in the world who doesn’t want or aspire for increased traffic, subscribers, customers, followers, and engagement. After all, these factors help determine whether your site is successful or not. So it’s not surprising that almost everyone wants their materials to “go viral”. Unfortunately, this isn’t easy to achieve and many digital marketers still aren’t sure what exactly causes online content to be liked, retweeted, +1’d, pinned, or shared by users across social media.


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Choosing the Right Background Images for Your Site’s Graphics

Tuesday, September 9th, 2014

Image by Dustin Gaffke

When crafting content for your blog or website, it’s important that every element is optimized to keep your audience engaged and loving your page. And of course you already know that this can be done by avoiding a purely textual post; graphics and other visual additions must be present to break the monotony. 


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