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Archive for the ‘Strategy’ Category

Achieve Better Results by Taking Your SMM Strategy Back to the Basics

Tuesday, August 2nd, 2016

Image by Alan O’Rourke

 

While many marketers and brands plan to increase their social media spending, most of them are still uncertain about how to properly manage and integrate their social media marketing strategies. Unfortunately, there’s really no one-size-fits-all strategy when it comes to SMM, and what marketers need is to adopt a basic process that addresses specific needs and leads to individual solutions.
 

 

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Emotional Responses in Marketing: Convincing Customers to Buy

Tuesday, April 12th, 2016

Image by blondinrikard

 

Marketing campaigns that encourage people to share and buy can be summed up in one word: emotional.

This should come as no surprise as it was previously discussed how neuroscience plays a big part in marketing. Furthermore, studies have shown that people rely heavily on emotions when making brand decisions rather than information. Emotional responses to ads also have greater influence on an individual’s intent to buy than the content shown on marketing material.

 

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Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

Image by CAFNR

 

A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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How to Create a Successful Giveaway for Social Media

Tuesday, December 15th, 2015

Giving away prizes is almost a surefire way to expand your audience and increase engagement with your customers, but givaways can also be tricky. When done poorly, they can even backfire to the detriment of your brand’s reputation. Below are a few things to consider that might before you start.

 

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Leverage the Twitter-Google Partnership with These Three Tips

Tuesday, September 1st, 2015

Image by mkhmarketing

Twitter’s integration with Google brings welcome news now that tweets are searchable both on mobile and desktop. If your Twitter account hasn’t been active in the last few months, now is the time to breathe new life into it so you don’t miss out on opportunities that can boost online visibility as well as web traffic for your business.

 

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Identify Your Success Formula by Running A/B Tests

Tuesday, August 18th, 2015

Image by dzingeek

 

Social media marketing involves more science than you think; most of the knowledge you’ve obtained as a marketer comes from running experiments to understand which strategies are bringing about the results you want and converting consumers to customers.

 

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Tools to Effectively Lead Your Business through Change

Tuesday, August 11th, 2015

Image by SomeDriftwood

 

In a world that’s changing really quickly, the only business strategy that’s guaranteed to fail is one’s inability to embrace change. Companies, regardless of size and industry, need to grow and break free from their familiar silos of membership, products, and culture to adapt to trends and new ways of thinking.

 

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