| Image by David Goehring |
As we mentioned in the past, brands and businesses shouldn’t underestimate the power of Google+ as it presents numerous advantages that can raise brand awareness with your target market. But besides creating discussions in Google+ Communities, effectively managing what you post in the social network is a must in order to attract new followers, retain loyal customers, and expand your Circles.
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| Image by Garry Knight |
The millennial generation, which includes individuals born between 1980 and 2000, is known to be the first generation to be constantly and simultaneously engaged in multiple social media accounts, electronic devices, and mobile apps. As an up-and-coming audience that has become increasingly important for social media marketers, it’s important to reach out to the young adult demographic and create an engaging social media campaign that won’t alienate and send them running for the hills.
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| Image by theirl |
While different kinds of images appeal to different people on Pinterest, there are some things that will make one photo much more ‘pinnable’ than another, thereby allowing it to be shared more than other posts.
The most interesting posts on Pinterest are those that meet certain characteristics or criteria. So with that said, here are some things you can take note of before uploading your next image on Pinterest—the more of these qualities apply to your posts, the better their chances of being re-pinned by others.
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| Image by Roy Blumenthal |
Social media has made a significant impact on online marketing, particularly for SEO and search marketing. Google, Bing, and Yahoo! have all integrated some form of social search functionality, and as they begin to give greater weight to social signals, companies need to be able to leverage their social assets to maximize their online visibility.
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| Image by wiredforlego |
Having quality content online can do wonders for your business. Aside from making you seen as an expert in your chosen field, it engages and attracts your brand’s ideal demographic. And as your work is shared from one social media site to the next, you end up reaching a broader audience.
However, despite putting a lot of time, money, and effort into creating an outstanding website with marketable content, it’s all too easy to get it plagiarized. Content thieves can easily do a quick copy-paste job on your site and market your words as their own. In effect, you may experience a decrease in online visitors and potential sales as clients are funneled to the competition.
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| Image by Alessandro Prada |
We all know how passionate sports fans can be at a game. Whether it’s college sports or professional leagues, die-hard sports fans are out there buying sports gear, painting their faces, and throwing tailgate parties while Tweeting, Facebooking, Instagramming, and blogging about their favorite teams online.
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| Image by Jon S |
Newsjacking, which is the process of injecting branded content with breaking news to generate media coverage, is a great way to increase site traffic because it allows your business or brand to shine in front of an already highly-engaged audience. However, the audience’s reaction greatly depends on how effective your newsjacking is.
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