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Archive for the ‘Strategy’ Category

Video Strategies for Achieving Brand Awareness and Sales Goals

Tuesday, July 4th, 2017

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Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.

 

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Content, SMM, and Linking Strategies for Your Small Website

Tuesday, June 20th, 2017

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Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.

 

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Data-driven Ways to Increase Sales in a Saturated Online Market

Tuesday, May 2nd, 2017

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In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.

 

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Achieve Better Results by Taking Your SMM Strategy Back to the Basics

Tuesday, August 2nd, 2016

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While many marketers and brands plan to increase their social media spending, most of them are still uncertain about how to properly manage and integrate their social media marketing strategies. Unfortunately, there’s really no one-size-fits-all strategy when it comes to SMM, and what marketers need is to adopt a basic process that addresses specific needs and leads to individual solutions.
 

 

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Emotional Responses in Marketing: Convincing Customers to Buy

Tuesday, April 12th, 2016

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Marketing campaigns that encourage people to share and buy can be summed up in one word: emotional.

This should come as no surprise as it was previously discussed how neuroscience plays a big part in marketing. Furthermore, studies have shown that people rely heavily on emotions when making brand decisions rather than information. Emotional responses to ads also have greater influence on an individual’s intent to buy than the content shown on marketing material.

 

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Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

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A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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How to Create a Successful Giveaway for Social Media

Tuesday, December 15th, 2015

Giving away prizes is almost a surefire way to expand your audience and increase engagement with your customers, but givaways can also be tricky. When done poorly, they can even backfire to the detriment of your brand’s reputation. Below are a few things to consider that might before you start.

 

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