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Archive for the ‘Strategy’ Category

Power Up Your Engagement Strategy with Social Polls

Tuesday, April 10th, 2018

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Given the speed at which social media evolves, many businesses struggle to keep their content and marketing strategy fresh and relevant. Polls are a quick and effective way to drive engagement and help brands to better understand their customers’ needs, interests, and opinions, which can in turn open opportunities for product strategy, branding, messaging, and more.

 

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Basic Tech Skills Entrepreneurs Must Have to Start and Run their Business

Tuesday, March 13th, 2018

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Regardless of which industry he belongs to, a good entrepreneur knows that starting and running a successful business will entail one to be a jack-of-all-trades. The business’s day-day-to-day success will depend, in great part, on the business owner’s ability to quickly grasp and apply specific tech skills. Moreover, a good entrepreneur also knows which skills he must learn and which ones to entrust or delegate to others.

 

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Free Lunch: Easy and Effective Ways to Market Your Brand at No Cost

Tuesday, January 9th, 2018

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Ask any new business owner what the most challenging aspect of building their brand is and he’ll likely point you to the task of reaching and retaining customers. Marketing a new business or product can be a costly, time-consuming endeavor—something that many business owners will find difficult to spare.

 

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Your Best Bets and Strategies for Growth Hacking

Tuesday, October 10th, 2017

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The phrase “growth hacking” might be this year’s biggest buzzword in marketing, but it really is more than that. The practice, coined by Sean Ellis and popularized by fast-growing startups, is a strategic, creative, and technical approach to business with a single goal: growing as fast as possible.

 

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The Role of AI in Your Digital Marketing Strategy

Tuesday, September 19th, 2017

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Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.

 

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Is Your Small Business Ego Out of Control?

Tuesday, September 5th, 2017

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Owners of small businesses require a healthy amount of ego to have the courage and commitment to start a company. With a lot of uncertainty and without positive early reinforcement, they need to have the confidence that comes with a strong sense of self-worth to succeed. However, as the company grows, their ego can also get in the way of improvement and ultimately cripple their business.

 

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Video Strategies for Achieving Brand Awareness and Sales Goals

Tuesday, July 4th, 2017

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Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.

 

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