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Archive for the ‘Strategy’ Category

Your Best Bets and Strategies for Growth Hacking

Tuesday, October 10th, 2017

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The phrase “growth hacking” might be this year’s biggest buzzword in marketing, but it really is more than that. The practice, coined by Sean Ellis and popularized by fast-growing startups, is a strategic, creative, and technical approach to business with a single goal: growing as fast as possible.

 

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The Role of AI in Your Digital Marketing Strategy

Tuesday, September 19th, 2017

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Artificial intelligence (AI) has greatly affected the way business plan and execute their digital marketing campaigns. Business no longer have to rely on estimates; they can now gain better access to accurate data than ever before. These days, businesses are using AI in every aspect of the digital marketing process, from planning to production and even after in post-campaign analysis.

 

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Is Your Small Business Ego Out of Control?

Tuesday, September 5th, 2017

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Owners of small businesses require a healthy amount of ego to have the courage and commitment to start a company. With a lot of uncertainty and without positive early reinforcement, they need to have the confidence that comes with a strong sense of self-worth to succeed. However, as the company grows, their ego can also get in the way of improvement and ultimately cripple their business.

 

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Video Strategies for Achieving Brand Awareness and Sales Goals

Tuesday, July 4th, 2017

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Whether you’re managing a small or large business, it’s likely that your marketing goals involve explaining your product or service, building brand awareness and trust, and increasing revenue. And among all the types of marketing content available online, video is probably the most effective way to achieve these goals. They have great potential for increased ROI, audience engagement, and shareability. In fact, nearly 52 percent of marketers worldwide say that video content offers the best ROI, and on social media, video is shared 12 times more than other types of visual content.

 

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Content, SMM, and Linking Strategies for Your Small Website

Tuesday, June 20th, 2017

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Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.

 

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Data-driven Ways to Increase Sales in a Saturated Online Market

Tuesday, May 2nd, 2017

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In a saturated market, online businesses are constantly competing with others to distinguish themselves, more so when the competition implements the same marketing campaigns to the same target consumers.

 

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Achieve Better Results by Taking Your SMM Strategy Back to the Basics

Tuesday, August 2nd, 2016

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While many marketers and brands plan to increase their social media spending, most of them are still uncertain about how to properly manage and integrate their social media marketing strategies. Unfortunately, there’s really no one-size-fits-all strategy when it comes to SMM, and what marketers need is to adopt a basic process that addresses specific needs and leads to individual solutions.
 

 

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