Five (Serious) Tips For Using Humor to Connect, Engage, and Influence (SocialMediaExplorer.com)

Humor is a potent element that has driven everything from amazing ad campaigns to infamous viral videos. It’s not all about being funny, though. There are ways to use humor in the best way possible to not just protect your brand image, but also to become a more popular presence around the Internet.

12 Hilarious Facebook Timeline Updates from @OldSpice (JasonKeath.com)

One of the goals Facebook had in mind with the release of the Timeline is to make it possible for people (and companies) to tell a story. @OldSpice adds its unique, manly flavor to Timeline storytelling to provide its audience with a creative take on using the new page layout.

The Taylor Swift Guide to Growing a Massive Fan Base (ProBlogger.net)

Taylor Swift isn’t only popular for being a great musician at a young age. On Facebook alone, the singer-songwriter has gained a whopping 27.8 million likes. This isn’t all just for her music, though. Swift’s success is all thanks to the way she connects with her fans, stays candid with them, and expresses gratitude for each and every one of them.

Learn To Communicate With Your Audience Without Pressuring Them To Buy, Buy, Buy (SocialMouths.com)

The goal of content marketing is to give businesses a way to communicate with potential clients and existing customers without giving out a blatant sales pitch. Now, most companies wonder why they would want to pursue this strategy. It’s simple: it increases web traffic, creates a sales generation list, reduces the sales cycle, and finally, establishes an expert presence.

Build Conversations. Build Loyalty. (SocialMediaToday.com)

One reason to why companies want to engage their target audience is to gain loyal followers. But what can a company do to build loyalty? While there are different models for loyalty building that a business can follow, at the core of many is simply building conversations.