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Archive for the ‘Strategy’ Category

Nifty Ways to Improve Your Mobile App Marketing through Social Media

Tuesday, January 5th, 2016

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A lot of effort and skill, skipped meals, and all-nighters go into an app that will become a hit on the Apple App and Google Play store. After you’ve ensured that you’re all set to launch and ready to create a huge demand among millions of users, it might be easy to forget that it also takes a lot of work to get your app to stand out from thousands of other apps out there.

 

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How to Create a Successful Giveaway for Social Media

Tuesday, December 15th, 2015

Giving away prizes is almost a surefire way to expand your audience and increase engagement with your customers, but givaways can also be tricky. When done poorly, they can even backfire to the detriment of your brand’s reputation. Below are a few things to consider that might before you start.

 

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Leverage the Twitter-Google Partnership with These Three Tips

Tuesday, September 1st, 2015

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Twitter’s integration with Google brings welcome news now that tweets are searchable both on mobile and desktop. If your Twitter account hasn’t been active in the last few months, now is the time to breathe new life into it so you don’t miss out on opportunities that can boost online visibility as well as web traffic for your business.

 

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Identify Your Success Formula by Running A/B Tests

Tuesday, August 18th, 2015

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Social media marketing involves more science than you think; most of the knowledge you’ve obtained as a marketer comes from running experiments to understand which strategies are bringing about the results you want and converting consumers to customers.

 

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Tools to Effectively Lead Your Business through Change

Tuesday, August 11th, 2015

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In a world that’s changing really quickly, the only business strategy that’s guaranteed to fail is one’s inability to embrace change. Companies, regardless of size and industry, need to grow and break free from their familiar silos of membership, products, and culture to adapt to trends and new ways of thinking.

 

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The Importance of Utilizing SMM Strategies in Your Healthcare Business

Tuesday, July 7th, 2015

Image by NEC Corporation of America

 

Formulating SMM strategies is no longer an afterthought for many companies and organizations. Every major brand out there has established its presence across various social media platforms, and they are proactively creating SMM campaigns to increase brand awareness and customer engagement.

 

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Using Data to Enhance Your Social Media Marketing Campaigns

Tuesday, May 19th, 2015

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Data is fast becoming more important in social media marketing. Big companies are not the only ones responding to data overload these days; small- and medium-sized business owners are now also expected to make sense of the numbers and utilize data to improve decision-making.

 

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