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As you may know, the content on a brand’s Web site or blog is essential in achieving both their Internet marketing and search engine optimization (SEO) goals. It’s the core that delivers the brand’s messages to their followers, and helps search engines place and rank the site properly on their results pages. Here, content developers need to focus on both the search engine spiders and human site visitors.
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With social media being the core component of just about every Web site out there, brands have learned to map and develop every aspect of their business around it. From how the sites are constructed, down to the ways content is crafted and distributed—brands have definitely gotten onboard with the whole social spectrum that offers a lot of opportunities.
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Among today’s social media strategies, gamification leverages on heavily engaging with your targeted audience through fun gaming elements to keep them engrossed to stay in your side of the social Web. With all the benefits it can offer brands, gamification can be a powerful tactic to roll out, leveraging on the rich and fun user experience for everyone involved. And the shared experiences between you and all the people engaging with you via your campaign can create great opportunities that can propel your brand to success.
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While gamification is not a new concept, having been well utilized in years of educational activities, it’s only recently that it’s seen so much traction in the Internet marketing landscape. So much so that it’s become the main focus of a lot of brands looking to raise their engagements and develop good relationships with their demographic. Seattle-based, gamification startup BigDoor has released an infographic that explores gamification as fully leveraged by modern brands, significant figures and the possible directions it can take in the future, as one of the most effective and fun marketing strategies today.
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It’s December again, it’s that time of the year when media entities online start putting out their The Best of and Next Year’s Predictions lists in every possible topic or angle for their niche. Among the first wave of Web companies to unveil their lists, social media giant Twitter has been doling out their annual #YearInReview lists since the start of the month, listing the most popular topics, tweets and users down their tubes this year.
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