Technology | Social Media Marketing

Archive for the ‘Technology’ Category

Tool Time: Secure your name online

Wednesday, September 1st, 2010

In social media, your identity means everything and it’s the very foundation that builds on your brand recognition, development and reputation management. As such, you may have secured for your brand its own domain name with a fully furnished Web site, jumped onto various social media sites and have also begun attracting and building relationships with your followers along the way. Good on ya.

As you continue to exist online, there will always be some new social network cropping out of the woodwork. And as they pile up the social Web, it’s important to secure your name on each one of them to make sure you have control over your brand’s identity online. (more…)

Tags: KnowEm, NameChk, Online Identity, reputation management, Social Media, social networks, Username, Username Check
Posted in Marketing, Social Media, Strategy, Technology | No Comments »

Weekly Link Roundup (08-27-10)

Friday, August 27th, 2010

Using Social Media: Colleges and Universities vs. Businesses (MasterNewMedia.com)

The school year has finally begun and many colleges and universities are embracing social media as a tool for engaging with its student population. Rather than simply maintaining an official website for campus news and announcements, many schools are starting to diversify its web utilization and “join the conversation.”

Dear Universities: An Open Letter About Social Media and Fundraising (WillMarlow.com)

In this letter, social media strategist Will Marlow advises colleges and universities to use social media platforms to deliver value to their institution, rather than simply as a means for PR or fundraising.

Schools, Tech Companies Tailor Social Sites for Students (Reuters.com)

Several colleges and universities are taking their social media engagement a step further by creating their own customized social media networks. A number of tech companies, including Foursquare, are helping schools boost admissions and student retention by creating tailored apps.

CollegeOnly, a Social Network Just for the University Set (NYTimes.com)

Facebook was initially created as a place for College students to interact and share relevant news and information. Now that it has turned into the universal social network, startups are starting to create more targeted social networking sites.

Best Back to School Campaigns, Part I: Staples Makes a Difference (ImpressionsThroughMedia.com)

With the start of the school year comes the launch of Back-to-School-themed campaigns. For the third year in a row, office supplies store Staples partners with DoSomething.org to collect school supplies for children in need. What they are doing different this year, though, is that they’ve incorporated Facebook into their campaign to help students get involved.

Tags: Social Media, social media tools, social network, social networking, social networks, Technology
Posted in Social Media, Technology | No Comments »

Facebook (finally) gets location

Wednesday, August 18th, 2010

Image by Steve Snodgrass

This year has mostly been tagged by bloggers and social media experts as the year of location. This has been proven true as many brands are now spending a considerable amount of their marketing and sales efforts leveraging on its capabilities to their advantage.

With services like Foursquare and Gowalla currently at the top of the geolocation heap, you have to wonder where the usually forward-facing Facebook is in the location ethos. While the company has forayed into other social media avenues, location seems to be a field they have yet to jump into.

(more…)

Tags: Bing, Booyah!, Check-in, Facebook Places, foursquare, Geolocation, Gowalla, iPad, iPhone, iPod touch, Location, Mobile, Social Media, Yelp
Posted in Marketing, Social Media, Technology | No Comments »

Weekly Link Roundup (08-13-10)

Friday, August 13th, 2010

The 3 Most Effective Content Marketing Principles (DesignDamage.com)

Social media is warping people’s brains. The Screen Age generation is easily distracted, and many are actually actively looking for distractions. This raises the challenge for marketers to create engaging and compelling content. Here are three tips to increase the effectiveness of your marketing messages.

5 Ways Twitter Can Streamline Your Life and Enhance Productivity (Geekorporate)

It is ironic, how the place we look to for distractions also helps to boost our productivity. Because there are so many platforms that have Twitter integration, there is little excuse to perform a certain task immediately anymore.

5 Reasons Why Social Media is Explosive (DirectMarketingObservations.com)

In marketing and advertising parlance, “explosive” is something that makes a lot of impact, something that gets people to talk and perhaps even act to the marketer’s advantage. Here’s why social media is exclusive, listed plain and simple for everyone to understand.

7 Great Social Media Websites and Blogs for Insightful Advice and News (WindmillNetworking.com)/span>

You may have seen these websites pop up on our weekly roundups from time to time. It’s because their blogs are awesome and provide great insights to the world of social media marketing.

10 Super Social Media Songs (Mashable.com)

Social media may be regarded as an effective marketing tool by many businesses but for the rest of the world, it is simply a part of their life. Several social networking platforms have become so popular that they’ve inspired people to write songs about them. Ending this week’s link roundup with a little novelty, here’s a sampling of some of the best social media songs floating around the web today.

Tags: Marketing, online marketing, Social Media, social networking, social networks, Twitter
Posted in Marketing, Social Media, Strategy, Technology, Videos | No Comments »

Weekly Link Roundup (07-30-10)

Friday, July 30th, 2010

Three New Facebook Resources for Personal and Professional Guidance for the Media, Journalists and PR Professionals (KrishnaDe.com)

Facebook Questions isn’t the only thing that’s new with everyone’s favorite social networking platform. Facebook has also drawn up three new resources that cater especially to media professionals, journalists, and marketers. These pages provide tips on how to use Facebook more efficiently for their field as well as relevant updates and information.

Does Adding Twitter to a Brand Make It Cooler? (Scobleizer.com)

Robert Scoble shows how Twitter integration helps gain considerable ground in a brand’s consumer base by citing the story of MotoGP champion, Jorge Lorenzo. His popularity is hugely attributed to his activeness on Twitter.

Viral Marketing Videos and Optimized Blogs Will Boost Profits (Web-Marketing-Pros.com)

The internet marketing environment is fast-paced and forever-changing. There are two things that remain constant however, which marketers can take advantage of. These are the effectiveness of viral marketing videos and the need for an optimized blog.

Analysis: What are the Web’s Top Sources of Referral Traffic? (ReadWriteWeb.com)

Because the nature of the Internet is so volatile, we are constantly looking for new sources of traffic for our content. After all, there is no use to invest on a well-designed website if no one’s going to visit it. This article lists down the top sources of referral traffic.

Are Foursquare, Gowalla and Geolocation Ready for Prime Time Marketing? (Oxsteinlabs.com)

Geo-targeted or location-based social networking is catching up with the rest of social media marketing tools. It seems its effectiveness depends on the location as well, though. Areas that are quick to adapt to new technologies are great hubs for location-based social media campaigns.

Tags: Business, Facebook, Marketing, Social Media, social media tools, social networking, social networks, Technology, Twitter
Posted in Marketing, Social Media, Technology | No Comments »