While gamification is not a new concept, having been well utilized in years of educational activities, it’s only recently that it’s seen so much traction in the Internet marketing landscape. So much so that it’s become the main focus of a lot of brands looking to raise their engagements and develop good relationships with their demographic. Seattle-based, gamification startup BigDoor has released an infographic that explores gamification as fully leveraged by modern brands, significant figures and the possible directions it can take in the future, as one of the most effective and fun marketing strategies today.
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It’s December again, it’s that time of the year when media entities online start putting out their The Best of and Next Year’s Predictions lists in every possible topic or angle for their niche. Among the first wave of Web companies to unveil their lists, social media giant Twitter has been doling out their annual #YearInReview lists since the start of the month, listing the most popular topics, tweets and users down their tubes this year.
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In the past few years, Internet marketers have been heavily relying on the social Web to be able to reach as much people as possible, and help expand their brand’s mileage online. Among the many strategies that have cropped up from the proverbial think tank that is the social media graph, viral marketing has become something a lot of brands have been trying to get into. It isn’t really an exact science, but there are visible patterns you can integrate into your own strategies, as presented via an infographic by Problogger.
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| Image by Photos by Mavis |
Deeply engaging with communities developed around your brand is one of the most important aspects of Internet marketing. It’s what makes it so much effective as a marketing model—setting it apart from the traditional advertising model that capitalized on one-sided announcements than actual conversations. And to be able to fully take advantage of these conversations, brands need to foster a sincere relationship with the people who believe in them.
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We’ve often talked about taking advantage of multiple social media platforms for supercharging brand’s digital marketing campaigns, and expanding their reach. Among the many rising stars in the social Web, Tumblr has got to be among the most popular, with both individuals flocking over to it with new and reblogs of interesting posts, and brands and businesses relying on it for supercharging their Internet marketing campaign.
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