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Monthly Link Roundup – 08-28-15

Friday, August 28th, 2015

After Years Of Restraint, Facebook Tries Allowing GIFs In Ads And Page Posts (TechCrunch.com)

Facebook is now starting to allow businesses to use GIFs as ads or in Page posts, with Wendy’s and Kuat among the first to try out the format. Currently, the social network is evaluating GIFs on how they impact user experience before deciding to roll them out to more Pages.


Facebook is working on a Twitter-like app that lets publishers send mobile breaking news alerts to the masses
(BusinessInsider.com)

What seems to be part of Facebook’s initiative for businesses, a stand-alone mobile news app that’s similar to Twitter is reported being developed by the social network. Through the app, partnering publications will be able to send followers mobile alerts on breaking news they can read more about via a link.

Twitter to Offer Promoted Tweets, Videos Beyond Twitter (AdAge.com)

Twitter is making plans to deliver promoted Tweets and videos beyond the microblogging site. Through its Audience Platform, Twitter is going to offer advertisers the ability to run Twitter ads and campaigns on thousands of other apps within the MoPub network.

Google integrates Twitter into its desktop search results (TheNextWeb.com)

Google now displays rich Twitter cards on desktop results when someone runs a search on a Twitter user’s account or a hashtag. This new feature is part of Twitter’s announced integration with Google which already started appearing on mobile last May.

Instagram is opening the advertising floodgates (Mashable.com)

Earlier this month, Instagram switched on an API that now lets advertisers use third-party platforms to post ads on the photo-sharing app. With this change, a wider set of advertisers will be able to run campaigns on the app—something that only a select group of big brands were able to do before.

Monthly Link Roundup – 07-31-15

Friday, July 31st, 2015

Twitter’s Project Lightning could be called ‘Moments’ (Mashable.com)

“Project Lightning,” which Twitter announced last month, may be renamed “Moments” once launched sometime this year, though the final name remains undetermined for now. At its core, the upcoming feature will let users follow breaking news or live events on Twitter’s homepage even when not logged in.

Tumblr Adds New Data Partner as Marketers Race to Interpret Social Images (AdAge.com)

Crimson Hexagon, a social media analytics company, has just joined Tumblr’s list of data partners including Adobe Social and Curalate, among others. Given access to the microblogging site’s real-time data, the company gathers information on the instances brands have been mentioned in text, imagery, and more.

You Can Finally Search Instagram on Your Desktop (WIRED.com)

Instagram has finally given its desktop version search capabilities that let users look up usernames, hashtags, or locations. The added feature follows another recent update that improved the design and user-friendliness of the photo-sharing website’s desktop experience.

Facebook gears up to fight YouTube with new video publisher tools (TheVerge.com)

To catch up with YouTube, Facebook announced new updates that include customization options when uploading videos, as well as an improvement of the back-end tools for organizing video collections. These features will begin rolling out in the next few weeks.

YouTube’s New App Plays To Creators (TechCrunch.com)

YouTube has launched a new version of its app that enables creators to deliver content to fans more effectively through a new subscription tab feature. New video creation tools have also been added to the app.

Monthly Link Roundup – 06-26-15

Friday, June 26th, 2015

PINTEREST IS FINALLY GOING TO LET US BUY THE THINGS WE LIKE (WIRED.com)

Early this month, Pinterest announced that users can now buy products directly through the site with its new buyable “Pins.” The new feature is being rolled out this month as an update to the social network’s iOS app.

Twitter Gets More Shoppable With Product Pages And Collections (TechCrunch.com)

Twitter is currently testing a new feature that enables users to discover products and places through dedicated pages that offer basic information as well as the ability to purchase. These pages also include curated collections that link to product pages.

Instagram to Offer Millions of Current Events Photos (NYTimes.com)

Instagram is now offering the latest events via its new “Explore” button which will showcase the most important photos and videos of current events happening in specific regions as well as all over the country. The new feature will currently be available in the US version of the app.

Facebook Adding Buy Button? Could Change Everything (Business2Community.com)

Social media giant Facebook is getting into the e-commerce game with a new buy button feature that will show up in posts by Shopify retailers, for the moment. Users now won’t have to visit the retailers’ websites to make a purchase.

Union Metrics Launches Multi-Channel Reporting & Adds Facebook Analytics (MarketingLand.com)

Social media analytics platform Union Metrics has recently added multi-channel reporting and Facebook analytics to its Social Suite. Social marketers can now track brand performance on Facebook as well as on Twitter, Instagram, and Tumblr at the same time.

Monthly Link Roundup – 05-29-15

Friday, May 29th, 2015

Facebook Instant Articles will shake up media (and benefit users) (CIO.com)

Facebook recently introduced its new Instant Articles feature to deliver media and news articles directly to the users’ News Feed in a more streamlined manner. While the new feature will improve user experience, publishers are still unsure how it will impact their reach on the social network.

Twitter chats get social with Nurph’s video-to-video streaming (VentureBeat.com)

This month, popular Twitter chat client Nurph launched its video-to-video streaming capability that would bring real-time video and audio conversations to Twitter group chats. Now, chat owners can include up to 8 streaming videos from a few select participants while having text-based conversations with hundreds or thousands of other people.

HootSuite Launches Facebook Ads, An Ad Tech Tool For Humans (MarketingLand.com)

HootSuite has rolled out a free feature called “Facebook Ads” that can assist advertisers with ad creation on Facebook by suggesting the best posts to promote. Once a post is selected for promotion, HootSuite will automatically take care of ad placing, bidding, and targeting.

The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results (SearchEngineLand.com)

As promised earlier this year, Google is now showing Twitter tweets in a prominent carousel format on its search engine results. The feature is currently available on mobile devices and for English-speaking users in the U.S. Twitter promises desktop support and other languages in the future.

Google+ goes after Pinterest with Collections feature (CNet.com)

Google+ has added a new feature called “Collections” that allows users to post content such as pictures and articles about specific topics, similar to rival social network Pinterest’s online bulletin board. Currently available on desktop and Android devices, the new feature will soon be made available for Apple’s iPhones and iPads.

Monthly Link Roundup – 04-24-15

Friday, April 24th, 2015

Pinterest Debuts A New “Pin It” Button Designed To Speed Up Bookmarking (TechCrunch.com)

Pinterest has begun to roll out its new “Pin It” button developed by the Icebergs team that the photo sharing site acquired last summer. The new button enables users to speed up bookmarking by reducing the number of clicks required to save content.

Instagram gives Apple Watch developers a hand (ComputerWorld.com)

Instagram shared some of its code used for building its Watch app to make it easier and faster for other Apple Watch developers to create their own applications on the up-and-coming device. Built using open-source technology, the Instagram code can make it easier for apps to use complex data on a small device, such as the Apple Watch.

LinkedIn announces Elevate app to help employees share company content (VentureBeat.com)

LinkedIn has announced a new app called Elevate that enables employees to share high-quality content from their companies. The new app gives companies the ability to tap their employees’ organic connections to boost engagement.

Twitter now allows anyone to send you a direct message, even if you don’t follow them (TheNextWeb.com)

Twitter now offers users worldwide the option to receive direct messages from anyone, even from those they are not following. A direct message button is also added to profiles on iPhone and Android devices to encourage users to try the new feature.

At Coachella 2015, Periscope Dominates Meerkat With Live Video Stream Counts (IBTimes.com)

Twitter’s live streaming app Periscope came on top of the competition against Meerkat in this year’s Coachella musical festival, according to Zignal Labs. While usage fell for both apps on the second weekend of the event, Periscope still garnered 95 percent more mentions than Meerkat.

Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (PCMag.com)

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (TechCrunch.com)

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (AdWeek.com)

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (Mashable.com)

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (Forbes.com)

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.

Social Bookmarking with StumbleUpon

Tuesday, February 10th, 2015

Image by Simon Cocks

Social bookmarking isn’t often talked about when it comes to social media marketing, but it can serve as a powerful tool if you want to generate sustainable traffic to your website. There are different options for social bookmarking, but of these, StumbleUpon is worth mentioning.

 

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