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Archive for the ‘Tumblr’ Category

How to Create a Successful Giveaway for Social Media

Tuesday, December 15th, 2015

Giving away prizes is almost a surefire way to expand your audience and increase engagement with your customers, but givaways can also be tricky. When done poorly, they can even backfire to the detriment of your brand’s reputation. Below are a few things to consider that might before you start.

 

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Monthly Link Roundup – 09-25-15

Friday, September 25th, 2015

Facebook wants a ‘dislike’ button without the negativity (Fortune.com)

In a Q&A this month, Facebook CEO Mark Zuckerberg announced that a “Dislike button” was under development and might soon be added to the social network. Zuckerberg said the new feature wouldn’t serve as a way to express negativity, which could lead to online harassment, but rather sympathy for tragic or serious posts.

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke (TechCrunch.com)

Previously introduced for special events and famous people, Twitter’s custom emojis recently debuted as part of Coca-Cola’s #shareacoke ad campaign. Whether custom emojis will be offered as an ad product in the future will depend on data collected from this partnership.

Pinterest Targets Search Ad Budgets (WSJ.com)

Pinterest is setting itself apart from social networks as it convinces advertisers that it’s a place for discovering products, not for connecting with loved ones. In line with this positioning, the visual bookmarking service has been working to change its image as a scrapbooking tool by launching several ad products in the last few months.

Snapchat is letting users pay $.99 to replay disappearing snaps, and it just added a ‘lens’ feature to animate your selfies (BusinessInsider.com)

Snapchat’s most recent update included three new features: face filters, virtual rewards, and paid replays for a single snap. The last one is the company’s first attempt at in-app purchases, providing users with up to three replays for $.99.

Tumblr changes reblogs so you can actually read them (Mashable.com)

Tumblr’s update at the start of the month now shows reblogs in a uniform column to make navigation easier. In the old system, comments were nested under reblogs, creating a very long, confusing chain especially if there were lengthy threads.

Monthly Link Round Up – 10-31-14

Friday, October 31st, 2014

Snapchat messaging app gets its first add… and it’s very creepy (TheGuardian.com)

With its first paid advertisement on the app, SnapChat is hoping to generate money through paid ads—something entirely new to the company. The advert was a 20-second trailer of Ouija, a horror film by Universal Studios.

Facebook Launches Anonymous Chat App Called ‘Rooms’ (TIME.com)

Facebook recently launched a free mobile app called ‘Rooms’ allowing users to set up anonymous chat rooms for shared interests. The chat rooms are only for invite and accessible through a special code scanned by the phone’s camera.

Tumblr Bets on Video, Updates Its Player with New Features (Mashable.com)

With video posts growing more in popularity on Tumblr, the company recently gave its built-in video player a series of improvements to enhance user experience. Some of the updates include infinite looping, HD quality and auto play options, and the ability to drag videos to the side so that they stay visible while users scroll down for new content.

Twitter acquires Twitpic’s photo archive to keep it alive (TheNextWeb.com)

Twitter has acquired Twitpic’s domain and photo archive so that users can still access their old pictures despite the app shutting down. Twitpic had already announced last September that it was discontinuing service before announcing again that a potential investor could save it. It finally shut down on October 25 due to lack of interest.

YouTube Considers Paid, Ad-Free Subscriptions (WSJ.com)

YouTube is currently considering a paid, ad-free subscription version that lets users watch videos without ads, which had been the website’s main source of revenue. This option will exist alongside the current ad-supported version to give users more choices on how to watch videos.

How to Get Started on Tumblr for Your Small Business

Wednesday, October 1st, 2014

Image by Martin Fisch

Tumblr is often overlooked as a platform for business in favor of other social networking sites such as Facebook and Twitter. But if you’re small business is the type to have strong visual content, then Tumblr offers an opportunity for you to extend your reach.

 

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