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Archive for the ‘Twitter’ Category

The Twitter Acquisition Conundrum and What It Means for Marketing

Tuesday, October 11th, 2016

Image by yukogets

 

Over the past few weeks, rumors have been circling that Twitter is a likely buy-out target. However, the likelihood of a bidding war fizzled out last week, after Disney, Apple, and Google were ruled out as potential buyers—causing Twitter’s share price to drop by 20 percent.

 

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Why You Should Start Using Twitter’s New Embeddable DM Button

Thursday, September 1st, 2016

Image by Jorge Caballero Jiménez

 

Twitter added a Direct Message button to its embed library of tweets, grids, and timeline buttons last week. While this update might not be a major change, allowing users to send you direct messages from your website surely has its benefits. Here are some of them:
 

 

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Instant News: The Next Big Thing in Social Media Marketing

Tuesday, September 29th, 2015

Image by onigiri-kun

 

What do you think will news websites look like in the future? If current trends are any indication, they will probably look like today’s social media websites.

 

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Monthly Link Roundup – 09-25-15

Friday, September 25th, 2015

Facebook wants a ‘dislike’ button without the negativity (Fortune.com)

In a Q&A this month, Facebook CEO Mark Zuckerberg announced that a “Dislike button” was under development and might soon be added to the social network. Zuckerberg said the new feature wouldn’t serve as a way to express negativity, which could lead to online harassment, but rather sympathy for tragic or serious posts.

Twitter’s Custom Emojis Make Their Debut As An Ad Unit With #ShareACoke (TechCrunch.com)

Previously introduced for special events and famous people, Twitter’s custom emojis recently debuted as part of Coca-Cola’s #shareacoke ad campaign. Whether custom emojis will be offered as an ad product in the future will depend on data collected from this partnership.

Pinterest Targets Search Ad Budgets (WSJ.com)

Pinterest is setting itself apart from social networks as it convinces advertisers that it’s a place for discovering products, not for connecting with loved ones. In line with this positioning, the visual bookmarking service has been working to change its image as a scrapbooking tool by launching several ad products in the last few months.

Snapchat is letting users pay $.99 to replay disappearing snaps, and it just added a ‘lens’ feature to animate your selfies (BusinessInsider.com)

Snapchat’s most recent update included three new features: face filters, virtual rewards, and paid replays for a single snap. The last one is the company’s first attempt at in-app purchases, providing users with up to three replays for $.99.

Tumblr changes reblogs so you can actually read them (Mashable.com)

Tumblr’s update at the start of the month now shows reblogs in a uniform column to make navigation easier. In the old system, comments were nested under reblogs, creating a very long, confusing chain especially if there were lengthy threads.

Monthly Link Roundup – 02-27-15

Friday, February 27th, 2015

Instagram Videos Will Now Loop Over and Over in Your Feed (PCMag.com)

Instagram rolled out a small update that now lets videos repeat endlessly on the feed rather than playing just once. The update creates a GIF-like experience that puts Instagram at par with Twitter’s Vine app.

Google Acquires Odysee, An App For Private Photo/Video Backup And Sharing, Team Joins Google+ (TechCrunch.com)

Google has just recently acquired Odysee—an app that allowed users to automatically back up and share photos. Odysee will now join Google+ to develop its Photos service, which may soon offer new features such as offline and private sharing options.

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users (AdWeek.com)

Now with its autoplay capability, Facebook can now support cinemagraphs on its NewsFeed. Facebook is also encouraging more brands to take advantage of this format to make creative ads that can captivate users on the network.

Twitter introduces TweetDeck Teams to make managing accounts easier (Mashable.com)

Twitter recently launched “TweetDeck Teams” for its dashboard app to let users share Twitter accounts without having to share passwords. The new feature allows those who manage or share a twitter account to limit the number of people with access to the shared account’s credentials and password.

Snapchat Now Lets You Add Music To Your Snaps (Forbes.com)

SnapChat users can now add music to short videos they send through the photo-messaging app. Currently available only on the iOS version, this new feature allows users to incorporate their videos with audio from iTunes, Spotify, and SoundCloud.

Monthly Link Round Up – 10-31-14

Friday, October 31st, 2014

Snapchat messaging app gets its first add… and it’s very creepy (TheGuardian.com)

With its first paid advertisement on the app, SnapChat is hoping to generate money through paid ads—something entirely new to the company. The advert was a 20-second trailer of Ouija, a horror film by Universal Studios.

Facebook Launches Anonymous Chat App Called ‘Rooms’ (TIME.com)

Facebook recently launched a free mobile app called ‘Rooms’ allowing users to set up anonymous chat rooms for shared interests. The chat rooms are only for invite and accessible through a special code scanned by the phone’s camera.

Tumblr Bets on Video, Updates Its Player with New Features (Mashable.com)

With video posts growing more in popularity on Tumblr, the company recently gave its built-in video player a series of improvements to enhance user experience. Some of the updates include infinite looping, HD quality and auto play options, and the ability to drag videos to the side so that they stay visible while users scroll down for new content.

Twitter acquires Twitpic’s photo archive to keep it alive (TheNextWeb.com)

Twitter has acquired Twitpic’s domain and photo archive so that users can still access their old pictures despite the app shutting down. Twitpic had already announced last September that it was discontinuing service before announcing again that a potential investor could save it. It finally shut down on October 25 due to lack of interest.

YouTube Considers Paid, Ad-Free Subscriptions (WSJ.com)

YouTube is currently considering a paid, ad-free subscription version that lets users watch videos without ads, which had been the website’s main source of revenue. This option will exist alongside the current ad-supported version to give users more choices on how to watch videos.

Why Use Tweet Chat for Your Business?

Tuesday, October 7th, 2014

Image by NASA’s James Webb Space Telescope

If you haven’t tried or heard of Tweet chats, you might be missing out on opportunities to grow your business and engage your customers even more. Tweet chats, sometimes called Twitter party or Twitter chats, are live Twitter events that use Twitter updates to discuss particular topics. A predefined hashtag is used to link these updates into a single conversation. The host or moderator also designates the time when participants can join in the discussion.

 

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