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Consistency is one of the factors that help develop and cultivate a brand and its community. From the branding elements in the company Web site and its social profiles, down to the content, social media marketers need to keep the look, context and amount of engagements consistent. This creates a solid ecosystem where your followers can experience your brand online.
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Integrating customer service into your social media strategies lets you utilize the Web’s real-time, interactive nature to respond to your customers more efficiently. Needless to say, this level of interaction and the effectiveness it offers are among the things traditional customer service platforms (via snail mail, comment cards, and toll-free numbers), can only hope to accomplish.
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These days, just about anyone who can go online, choose site templates, and string words together can start blogging. The Web, with its booming culture, has afforded this kind of democracy to everyone regardless of stature—as long as they’re equipped with a decent enough Internet connection.
While this is truly great for the general Internet-guzzling masses, blogging as part of a business’ social media marketing or search engine optimization strategy can be an entirely different thing.
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We’ve always referred to social media as the driving force behind the modern Web and a powerful online marketing platform. Those wielding it in this capacity—brand managers, marketing people, and social media enthusiasts—know of its potential for bringing a brand up the spectrum, potentially bringing more successes than traditional marketing can ever hope to achieve. This, of course, all depends on many factors, components that must all work together to deliver the goods and satisfy the targeted consumers.
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Intrinsic Social Motivation (Relationship-Economy.com)
What motivates adult participation within social media? Maslow’s theory of human motivation and other classic psychological and economic concepts may provide some insights that bring us closer to the answer.
Mass Mingling: Why the Online Revolution is Fueling an Ever-Increasing Range of ‘Real World’ Meet-ups (TrendWatching.com)
Long gone are the days when ‘online’ was synonymous with social isolation and loneliness. Technology is now driving people to connect and meet up en masse with others, in the ‘real world’. It makes for an interesting, easily-digested trend, begging to be turned into new services for customers.
Social Media Is A Relentless Taskmaster: How And Why To Gain Control (TheBloggersBulletin.org)
It is important to remember that the “humanness” of social media interactions drive the value of the medium. It’s probably best to slow down the communications pace when it becomes unnatural, rather than partake just to achieve the illusion that ubiquity is the most important outcome.
Copywriting For Social Media (SocialMediaExplorer.com)
Copywriting for Social Media is completely different from copywriting for creative advertising. It’s not just about the “Big Idea” anymore. There are other factors to consider, such as SEO and a 140-character count. Moreover, the copywriter must think beyond simply creating selling copy. Think two-way communication…or more.
Brand Fusion: Creative, Search and Media (AdamCohen.com)
Fusing social media with other forms of interactive marketing is possible. Converse has done it. Combining creative, video and paid search marketing, the iconic shoe brand’s interactive campaign, while not truly social, is an amazing blend of insight, creativity and execution.
image from Ben Heine
Here at Social Media Marketing, we often talk about how commercial brands can leverage social media tools to connect with consumers, but non-profit organizations also stand to gain much from social media. In fact, many non-profits appear to be ahead of the curve, thanks to their focus on three key concentrations: providing value, raising awareness, and building community.
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