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Start Your 2017 Social Media Marketing Campaigns with Strategies that Work

Tuesday, January 3rd, 2017

Image by PsychaSec

 

There are now over 7 billion people in the world, with almost half of the population being internet users, and 31% active on social media. The world has obviously changed, and no doubt it will continue to change over time.

 

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Monthly Link Roundup – 07-29-16

Friday, July 29th, 2016

Facebook Messenger Platform Gets Updated: Here’s What You Need To Know (MarketingLand.com)

Facebook is attracting brands and businesses across the globe, thanks to over 11,000 bots and more than 23,000 developers showing interest for Wit.ai’s bot engine. But this is only the beginning. Due to ongoing feedback from these developers, the social network has launched an update to its Messenger Platform, as well as a new blog for platform developers.

How Marketers Can Use New Tech To Deliver Meaningful Brand Experiences (EConsultancy.com)

According to the Future of Experience report by Adobe, instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. Nikki Gilliland shares five ways on how brands can create more meaningful experiences for their customers.

Which Channels Do Customers Trust for Branded Content? (Blog.Kissmetrics.com)

With branded content, you’re essentially borrowing the customer’s time and thanking them by making them feel something – laughter, insight, or amazement. Which channels does your brand use to increase trust, brand recognition, and awareness among your target audience?

Periscope, Facebook Live, and YouTube Mobile Live Streaming, Oh My! (ReelSEO.com)

Periscope, Facebook Live, and Youtube Mobile represent the biggest names in the live streaming app category these days. This article will discuss what features video marketers need to know about these platforms.

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] (MarketingProfs.com)

Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, view this infographic to learn more about why you should consider Web personalization for your brand.

How to Get More Media into Your Social Media

Tuesday, February 16th, 2016


Social media marketing demands a lot of time and attention. When you’re not sitting up all night interpreting data and insights to try to develop a social media strategy, you’re probably an filling the role of an all-around production studio, producing videos, researching for blog articles, organizing contests, taking photos, and creating other image assets for your brand. Media content is what gives your social presence substance, and that substance is a nod to your authority in your field.

 

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Three ways to customize YouTube for better branding

Monday, July 9th, 2012

Image by marioanima

Consistency is one of the factors that help develop and cultivate a brand and its community. From the branding elements in the company Web site and its social profiles, down to the content, social media marketers need to keep the look, context and amount of engagements consistent. This creates a solid ecosystem where your followers can experience your brand online.

 

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Tips for implementing social media-driven customer service

Friday, February 3rd, 2012

Tips for implementing social media-driven customer service

Image by johnnyalive

Integrating customer service into your social media strategies lets you utilize the Web’s real-time, interactive nature to respond to your customers more efficiently. Needless to say, this level of interaction and the effectiveness it offers are among the things traditional customer service platforms (via snail mail, comment cards, and toll-free numbers), can only hope to accomplish.

 

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Weekly Link Round Up – 08-26-11

Friday, August 26th, 2011

Social Media Language, Taking Over the Oxford English Dictionary (SocialMediaToday.com)

Will social media terms soon replace traditional words? Nikki Peters explores how social media has created a language all of its own and tells us how we can embrace it in our lives from here on in.

Plain Language and Social Media Connections (KeyKate.WordPress.com)

Kate Harrison Whiteside explains the commonalities between plain language and social media connections, and shares why usability is key to plain language websites.

A Soliloquy: The Language of Social Media (BrianSolis.com)

When it comes to social media, it not just a matter of Authenticity vs. Authority. We can help social media mature and develop by stopping to reflect and observe our message’s intent, definition, weight, and opportunity.

Has Social Media Birthed a Generation of Writers? (Blog.Sysomos.com)
In this engaging essay, Mark Evans argues against the notion that social media has killed writing; instead, he believes that it has allowed people to communicate and write more than ever.

Three Rules for Language in Social Media (The Elements of Fu*$ing Style, Indeed) (PandemicLabs.com)

Through the effective use of language and your brand’s social media assets, you can successfully convey your message and fulfill your marketing goals. Ed Gazarian offers three guiding principles for communicating through social media.

Business blogging: The Crucial Initial Planning

Wednesday, August 17th, 2011

Business Blogging, Planning

Image by MiiiSH

These days, just about anyone who can go online, choose site templates, and string words together can start blogging. The Web, with its booming culture, has afforded this kind of democracy to everyone regardless of stature—as long as they’re equipped with a decent enough Internet connection.

While this is truly great for the general Internet-guzzling masses, blogging as part of a business’ social media marketing or search engine optimization strategy can be an entirely different thing.

 

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