What sets social media marketing apart from other marketing approaches is that it truly engages the consumer. The emphasis is on building relationships rather than selling products.

The Social CRM Process (JMorganMarketing.com)

Customer Relationship Management or CRM is an old marketing term that has evolved with the rise of social media. Jacob Morgan explains why social media is such a great tool for this approach and illustrates how Social CRM works.

6 Ways Brands are Using Social Media For Real-World Action (Mashable)

Ever since Facebook moved beyond the college campus and Twitter joined the social media matrix, brands have been trying to figure out what to do with them. More than simply connecting with their consumers, companies are now using social media to engage their audience offline, with lucrative success.

How Starbucks Builds Meaningful Customer Engagement via Social Media (OPEN Forum)

If there is one brand that embodies customer engagement, both online and offline, it would be Starbucks. This article points out 10 philosophical precepts that drive the company’s social media efforts.

Capcom Launches Monster Hunter Tri Marketing Blitz (Gaming.Iconcratic.com)

Even videogames are beginning to jump into the social media marketing bandwagon. With its release date drawing near, Capcom has released funny viral videos to promote their newest game for the Wii.

How to Use Social Media for Personal Branding (Techipedia.com)

Big corporate names and small businesses are not the only entities that can build a name for themselves using social media. Personal branding involves almost the same planning and methods.