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Weekly Link Round Up – 10-28-11

Friday, October 28th, 2011

Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (SocialTimes.com)

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (Likeable.com)

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (InformationWeek.com)
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (SocialMediaToday.com)

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (Marqui.com)

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.

Google Video to [finally] kick the bucket

Tuesday, April 19th, 2011

On an e-mail Google sent to users of its Video property, the search engine giant announced that they will be completing their video search engine and distribution product’s retirement by May 13. This comes as a surprise for most of us to find out that Google Video is still up, even after Google purchased YouTube back in 2006.

 

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Weekly Link Round Up – 04-08-11

Friday, April 8th, 2011

Why Facebook and Twitter Are Not Replacing Blogging (SocialMediaToday.com)

While there is no doubt to Twitter or Facebook’s influence over the social media sphere, they can never be replacements for the freedom of use or content that blogging provides. Although statistics from Technorati paint the picture, there may be some details statistics fail to show.

26 Ways to Engage With Customers Using Video (SocialMediaExaminer.com)

Videos enhance client communication and collaboration. While this particular medium may not be up everyone’s alley, there is a wide array of ways to use it: from brief, eye-catching ads to interesting, blog-like discussions. Make use of it to introduce your business in a showy way, or simply boost up the fun factor for your community.

Connecting With Super Bloggers? Think Content. (SocialMediaExplorer.com)

While it is feasible to get word of your company out to the big bloggers, don’t think about it in terms of pitching. Instead, why not create your own content? After all, these super bloggers are always looking out for fresh content and rich ideas they can’t access. You’ll find that developing real content will work for you in the long run.

5 Things a Bad Dog Can Teach You About Writing Good Copy (CopyBlogger.com)

Keeping your audience’s attention can be like catching the eye of a misbehaving dog. After all, most of your readers online can be easily distracted. By learning how to develop content that keeps their eyes on your page, you can easily create persuasive copy that is bound to do well.

Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog (SocialMouths.com)

While the internet is full of advice about what to do and what not to do when running a blog, sometimes getting your blog on the map doesn’t entail following all the advice given to you. Instead, the point is that since you have control over how you make your blog, design your own realistic strategy. Don’t be afraid to test out the different advice people share, though. It just may come in handy.

Three fun ways to deliver content with videos

Friday, October 29th, 2010


Image by vancouverfilmschool

Video sharing across the social media streams has gotten pretty popular in the past few years. Chalk it up to the continuously improving bandwidth offered by ISPs, the easy access provided by multimedia storage and sharing services like YouTube, Vimeo and blip.tv.

 

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Tipp-Ex goes viral…with a bear

Wednesday, September 8th, 2010

Thanks to companies like BlendTec and Old Spice, more brands are realizing the values of online marketing through the social media stream. The aforementioned brands are now considered luminaries in the social media marketing field after having fully utilized video site YouTube for their own campaigns.

With the success both Blendtec’s Will It Blend? and Old Spice’s The Man Your Man Could Smell Like series of videos brought to these companies, you can surely expect that the next viral sensation is merely around the corner. The Web did not fail us, as stationary correction product Tipp-Ex unveiled their marketing campaign late last week.

 

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Weekly Link Roundup (08-13-10)

Friday, August 13th, 2010

The 3 Most Effective Content Marketing Principles (DesignDamage.com)

Social media is warping people’s brains. The Screen Age generation is easily distracted, and many are actually actively looking for distractions. This raises the challenge for marketers to create engaging and compelling content. Here are three tips to increase the effectiveness of your marketing messages.

5 Ways Twitter Can Streamline Your Life and Enhance Productivity (Geekorporate)

It is ironic, how the place we look to for distractions also helps to boost our productivity. Because there are so many platforms that have Twitter integration, there is little excuse to perform a certain task immediately anymore.

5 Reasons Why Social Media is Explosive (DirectMarketingObservations.com)

In marketing and advertising parlance, “explosive” is something that makes a lot of impact, something that gets people to talk and perhaps even act to the marketer’s advantage. Here’s why social media is exclusive, listed plain and simple for everyone to understand.

7 Great Social Media Websites and Blogs for Insightful Advice and News (WindmillNetworking.com)/span>

You may have seen these websites pop up on our weekly roundups from time to time. It’s because their blogs are awesome and provide great insights to the world of social media marketing.

10 Super Social Media Songs (Mashable.com)

Social media may be regarded as an effective marketing tool by many businesses but for the rest of the world, it is simply a part of their life. Several social networking platforms have become so popular that they’ve inspired people to write songs about them. Ending this week’s link roundup with a little novelty, here’s a sampling of some of the best social media songs floating around the web today.

Old Spice: the man, the brand, the new marketing feat

Friday, July 16th, 2010

By now you’ve probably seen Old Spice as a trending topic on popular social networks. And by now, you’ve also probably seen videos of ex-NFL wide receiver Isaiah Mustafa cruising around the social media spectrum delivering personal meme-tastic messages directed at famous personalities and the common social network denizen. It’s a pretty creative marketing approach that captures the Internet’s modern age culture and references, and it sure looks like it could set a marketing revolution that changes the way products are promoted across the online platforms.

If you’ve been particularly busy this week to sneak a peek, here’s the low-down and why it works:

 

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