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5 reasons why The Home Depot is a YouTube success

Sunday, February 14th, 2010

Photo by Ryanrules95

A number of large companies and organizations have channels on YouTube. Few have utilized the video sharing to it’s fullest potential, but The Home Depot (HD) just might be an exception.

Take a peek at other major businesses like Borders, Dunn Brothers (franchised) or Gateway… where are their YouTube channels? Right now, those businesses don’t have one. For all the reasons why they don’t- money, time, overall lack of resources- one could argue that – customer and employee engagement and interaction is invaluable.

 

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Creating Your Online Videos

Wednesday, February 10th, 2010

Photo by Ronaldo F Cabuhat

You know video is huge for 2010 and you want to execute a video strategy for your business. Where do you start?

To begin, determine your video campaign goals. Will you create videos tagged with a call to action asking your audience to go to a landing page or social network? Are you putting products or services in motion to dispel inaccuracies or to comfort your audience?

 

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Social Media: More than marketing

Wednesday, January 27th, 2010

Photo by lgorlando

Imagine being very sick and being confined to a hospital bed. Imagine those moments where you have the opportunity to reflect on life and can choose what you want to see and do from the hospital, which will either cheer you up, or bring you down. Imagine that while you are there, you have the opportunity to see and talk to whoever you want because technology has made this possible.

Yes, the power of technology and social media is not just for fun and marketing, but also for social good and doing something as simple as provoking a smile from someone who might not be able to smile again.

 

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SEO for Video Content

Friday, January 22nd, 2010

Since the popularity of the Flip Camera and other digital devices have made it easier to create digital media, the popular video trend is becoming more of a social media campaign focus than it was before. In addition to the actual content produced, it is a good idea to also consider search engine optimization (SEO) and improve searchability for the videos.
Here are five considerations.

1. Optimize the video with keywords. Similar to text content, video SEO involves optimizing with relevant keywords for search engines and user experience. Use targeted keywords in the file name, title, tags, URL and linking text. Also be sure to add a paragraph of keyword optimized text with a relevant description of the video content.

 

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5 Ways To Implement Video Into Your World

Monday, January 18th, 2010

photo by *spo0ky*

Video isn’t the future its the now and there are a number of ways to get involved implementing video into your business, marketing plan or social media profiles. The reasons to add video to your business are plentiful as well from

  • Showcasing your brand in a new light
  • Engaging multiple senses of your fans and prospects
  • Distribution (there is more than just YouTube)
  • To fit the attention span of your audience
  • To continue to re-purpose content
  • Put a face and a person to the typical cardboard company image
  • To capitalize on the over billion video views online everyday (that’s just YouTube)
  • To increase visibility in search engines due to Universal Search
  • To stand out from your competition
  • And so much more!

 

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Social Networking for…Social Networking!

Wednesday, January 13th, 2010

by alpha du centaure

Every time I go to a networking event, I leave thinking that if I could just attend a few of those each month, meet 10 people and get one new client or qualified lead, I could have 10 at least new clients in a year! When I get home I am always energized and fantasize about the opportunities…and then I don’t deliver. Sometimes, the barriers preventing me from attending include showing up to meet people I don’t know in a place I’ve never been to, and simply finding the time.

The alternative to facing those obstacles? The beauty and power of social networking (duh!)!

 

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Question 1: Is “Viral” Right For You?

Sunday, January 10th, 2010

Viral Video

It’s every marketers dream is to be able to get their video content to the front page of YouTube. By doing so, it’s validating all their hard work and time put into making it. If you look at the front page of YouTube, typically, the videos on it have anywhere from 50,000 views to upwards of 500,000. Even more important is that this is typically only after a few days of being released.

So how can you make your video go viral? It’s easy to say that good content is always a sure shot, but if it were that easy, why doesn’t everyone do that then? I’ve seen plenty of videos with great content, but they only have only a couple thousand views. Great content is important, but there is definitely more to it.

Here are 4 questions you should ask yourself if you decide you want to create a viral video:

Question 1: Is “viral” right for your campaign?

 

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