Archive for the ‘Videos’ Category

Old Spice rouses the social Web anew with latest viral ad spot

Thursday, August 30th, 2012
Old Spice Muscle Music from Terry Crews on Vimeo

Old Spice has become quite the legend in the online marketing scene since they launched their meme-tastic viral campaign a couple of years back. Partnering with ad agency Wieden+Kennedy brought them a winning formula that meshed together random humor, exaggerated machismo, and torrential real-time engagements that truly elevated them to social media marketing rockstardom.  Recently, the company has unleashed Muscle Music, a new interactive ad spot that has got to be their funniest, highly engaging campaign yet.


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Three ways to customize YouTube for better branding

Monday, July 9th, 2012

Image by marioanima

Consistency is one of the factors that help develop and cultivate a brand and its community. From the branding elements in the company Web site and its social profiles, down to the content, social media marketers need to keep the look, context and amount of engagements consistent. This creates a solid ecosystem where your followers can experience your brand online.


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Planning your social video strategies

Wednesday, June 6th, 2012

Here are a few tips when planning your videos for your social media marketing campaigns

Image by adpowers

Branching out to include video production to marketing campaigns can be a valuable decision brands can make to expand their social media strategies. Aside from the traditional advertising and promotions for their products and services online, brands can rely on social video marketing to help them better reach and target their targeted demographic, and to further motivate engagements.


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Weekly Link Round Up – 10-28-11

Friday, October 28th, 2011

Paranormal Activity 3 Breaks Box Office Records…Thanks to Twitter? (

Last week’s highest grossing horror movie of all time, ‘Paranormal Activity 3′, earned a whopping $54 million at the box office thanks to Twitter, analysts say. The social networking and microblogging site was said to have played an important role in building major buzz for this season’s scariest movie.

Tricks and Treats in Social Media: 3 Awesome Halloween Campaigns (

Three companies make the most out of the much loved holiday by expressing endless creativity and ingenuity through zombies, spooky costumes, and a fearsome tale of freakish angry birds and a golden egg.

10 Scariest Enterprise Social Networking Mistakes (
Scary things can happen on social networking sites like Facebook, Twitter, and Google+, even if it’s not Halloween. Debra Donston-Miller shares with us some helpful tips on avoiding frightening social networking mistakes all year round.

Just In Time for Halloween, Take this Lollipop – A Frightening Look Into the Dangers of Facebook Stalkers (

Children aren’t the only ones who have to be careful about enjoying too much candy on Halloween. Taking a lollipop from a new interactive website shows trusting adults a startling account of what it’s like to be stalked on Facebook.

4 Things Social Media Marketers Can Learn from Halloween (

Social media marketers can learn a thing or two about trick or treating, and apply certain strategies to their campaigns. Find out the relationship between unwanted Halloween treats and ‘freebies’, spooky decorations and creating a following, as well as scary costumes and consumer preferences in this engaging post.

Google Video to [finally] kick the bucket

Tuesday, April 19th, 2011

On an e-mail Google sent to users of its Video property, the search engine giant announced that they will be completing their video search engine and distribution product’s retirement by May 13. This comes as a surprise for most of us to find out that Google Video is still up, even after Google purchased YouTube back in 2006.


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Weekly Link Round Up – 04-08-11

Friday, April 8th, 2011

Why Facebook and Twitter Are Not Replacing Blogging (

While there is no doubt to Twitter or Facebook’s influence over the social media sphere, they can never be replacements for the freedom of use or content that blogging provides. Although statistics from Technorati paint the picture, there may be some details statistics fail to show.

26 Ways to Engage With Customers Using Video (

Videos enhance client communication and collaboration. While this particular medium may not be up everyone’s alley, there is a wide array of ways to use it: from brief, eye-catching ads to interesting, blog-like discussions. Make use of it to introduce your business in a showy way, or simply boost up the fun factor for your community.

Connecting With Super Bloggers? Think Content. (

While it is feasible to get word of your company out to the big bloggers, don’t think about it in terms of pitching. Instead, why not create your own content? After all, these super bloggers are always looking out for fresh content and rich ideas they can’t access. You’ll find that developing real content will work for you in the long run.

5 Things a Bad Dog Can Teach You About Writing Good Copy (

Keeping your audience’s attention can be like catching the eye of a misbehaving dog. After all, most of your readers online can be easily distracted. By learning how to develop content that keeps their eyes on your page, you can easily create persuasive copy that is bound to do well.

Don’t Listen To Anybody – The Weirdest Advice You’ll Ever Get About Promoting Your Blog (

While the internet is full of advice about what to do and what not to do when running a blog, sometimes getting your blog on the map doesn’t entail following all the advice given to you. Instead, the point is that since you have control over how you make your blog, design your own realistic strategy. Don’t be afraid to test out the different advice people share, though. It just may come in handy.

Three fun ways to deliver content with videos

Friday, October 29th, 2010

Image by vancouverfilmschool

Video sharing across the social media streams has gotten pretty popular in the past few years. Chalk it up to the continuously improving bandwidth offered by ISPs, the easy access provided by multimedia storage and sharing services like YouTube, Vimeo and


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