Content, SMM, and Linking Strategies for Your Small Website

June 20th, 2017 by | No Comments

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Although optimizing and maintaining a small website can be a daunting task given a limited budget, it’s exactly why entrepreneurs need to double their digital marketing efforts. Here are some smart, simple tips for enhancing your website’s online visibility and effectively converting leads into sales.

Prior to launch, you must come up with a solid content strategy and have an inventory of material that can be published or turned into content—articles, infographics, photos, and videos. But be realistic when setting your content marketing goals. For instance, if you want to drive traffic, you need to churn out high quality content regularly. But if you can only write a single, in-depth, 800-word blog post per week, then stick to that. Likewise, if your aim is to provide something highly relevant and valuable, a well-researched, thought-provoking article or whitepaper that can be of great value to your target audience, don’t waste your time trying to churn out tons of low-quality content.

After your site goes live and your content is published, it’s time to promote your small website on social media. Creating business page profiles, sharing your content, and nurturing a loyal following on social media are keys to driving traffic, improving customer engagement, and increasing the chances of converting leads to sales.

While your focus may be on your small website’s on-page elements and nurturing your brand following, don’t forget to dedicate some time to off-page essentials too. Strengthen and give your backlinks a boost by registering your website in local directories and listings, writing guest posts, and reaching out to other established brands, colleagues, and influencers.

Complex business plans or huge marketing budgets aren’t prerequisites to creating a loyal customer base and driving convertible traffic to a small website. Anyone who’s willing to put in the effort can get things off the ground and achieve success.

About the author:
Jehan S. Ismael is a full-time writer and an editor for a leading digital marketing firm. She has a love-hate relationship with food, likes listening to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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