Drive Engagement and Win Customers with Live Streaming Video

December 29th, 2015 by | No Comments

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Live streaming video is a great way to reach and engage your customer base in real time. Coming up with creative ways to implement live streaming videos in your social media marketing can be challenging, but the potential returns are big. You can start small by publishing your own content using just a webcam and microphone, or you can also try specialized platforms like Periscope or Meerkat.

To get you started, here are a few options for producing live stream videos for your business:

Share live events
Sharing experiences with your audience as they happen can make them feel more connected to your business. Just remember that it’s not just about showing them what’s happening; you need to actually tell a story and make viewers feel like they’re part of the event. A good way to do this is to keep an eye on comments or tweets, and asking your viewers what they want to see.

Host interviews and Q&As
Businesses, no matter what industry they belong to, are centered on people—providing products and services that they need. To increase engagement, do quick live interviews with employees, clients, or other key figures relevant to your business. When interesting questions from the audience are acknowledged, these interviews not only show the human side of the business, but they also drive engagement and are a great way to connect with the viewers.

Give a behind-the-scenes look
Usually, your customers have no idea what goes on behind closed doors, and they only get to see the final result or product from your company. Live streaming video can be used to offer glimpse into something they normally wouldn’t have wouldn’t have access to, especially if your product or service involves a lot of work and experience to create.
About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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