Dynamite team = dynamite content

January 2nd, 2010 by | 5 Comments

Image by Aaron & Alli

I’ve worked in several communications sectors, including radio and newspaper. While some stations and papers were consistent in their mediocrity, others were blowing items and competitors out of the water. Since I had the pleasure to work and intern at a number of places, I realized one key component that the successful groups strived in, while the struggling organizations could barely make ends meat.

The organizations that are most successful created, promoted and maintained a community- they were all team players. This was instilled in the company’s or organization’a culture, and it made for not only a wonderful work environment, but a phenomenal learning community.

With social media, this community driven atmosphere is extended out of the cubicle and conference room. You can feel it through groups; blog posts, and cross company support that’s visible through tools like Twitter. But how can you support content providers and company employees across state lines, time zones and cultures?

If you are working with a diverse group of people that don’t interact on a daily, weekly or even monthly basis, it’s best to start some introductions. It’s not only important to break down barriers with customers, but also with your employees/content providers.

Your employees- especially virtual ones that love to Twitter or social network in general- are on the front lines with your potential and current clients. Use social media and online tools to support and encourage camaraderie.

Some options:

  1. Create a Google Group. actually uses this to communicate with their blog authors. This is a great tool to provide your workers to have a place to discuss topics, provide feedback, share tips and show support to help create fresh content.
  2. Create a Twitter List that has all of your employees or content providers. This will show you who is posting, and who is promoting another’s work! This is a great way to see how people are supporting one another publicly, online!
  3. Promote and practice mutual support. If you want your authors and producers to comment and promote other materials- show them! What better way to display that you believe in your team, coworkers and fellow industry members then by supporting them in their world? It’s more than an ego boost; it’s a moment to show your respect for them.
  4. Encourage communication. By giving people an outlet, you give them an open platform to communicate. While you can’t force them to, you will be able to see- quickly- who is up for team play and who isn’t. You can encourage communication by posting on a group discussion or emailing about a current company success. This way the people see that you are open to ideas, responses and open support.
  5. Listen & Observe. Social media makes this part much easier for you. Take a few minutes three times a week to see what is and isn’t working for your team and make adjustment as you go. You can create various communities through Facebook, Twitter, and behind the scences with private groups.

Working with remote people can be difficult, but if you use social media tools properly for your industry, you can strike gold and provide your dynamite team with dynamite support. Maintaining an engaged community is linked to engaged employees.

What are you doing to support and promote employee engagement through social media?

Kristina is based in the Twin Cities and eats and breathes social media. Her love for technology’s influence on culture can be found here.

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