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Enhance Your Visual Social Media Strategy with the Right Colors

August 5th, 2014 by | No Comments

Image by David Blaikie

When it comes to using images to promote your brand on social media, color takes an essential role. The right choice of color not only helps convey the message of your brand, it also influences the way you want your audience to engage with your posts.

Color has been an integral part of marketing due to its ability to evoke an emotional response. Red, for instance, can evoke hunger and make food more appealing (which is why many restaurants use this color), while blue induces a relaxing, comfortable atmosphere.

Of course, preference is also a major factor to consider, and knowing what colors your audience wants to see can encourage more interaction on your social media page. While preferred colors vary from one person to the next, there are some that encompass a wide group across the globe.

A 2003 study suggests that blue is the favorite among male and female participants across 22 countries. As for their least favorite color, 27% of the male respondents answered brown, while 33% of the women said it was orange. The study further showed that men tend to gravitate towards brighter colors and are able to tolerate achromatic colors such as black, white, and shades of gray. Women, on the other hand, have a greater preference for softer colors as well as tints, or any color that has been added with white.

Another survey also shows that different regions have their own preferred colors. For instance, green is the next favorite color after blue in the United States, while white follows blue in Portugal. If your social media strategy involves targeting regions outside the US, it would be to your advantage to incorporate the top favorite colors in those countries in the images you use.

Finally, the colors you choose can drive more engagement depending on the social network. In Pinterest, one study shows that reddish-orange images get more repins than bluish ones. In contrast, images with blue as the dominant color get more likes in Instagram.

How else can you use colors to boost your visual social media strategy? Share your thoughts in the comments below!

 

 

Obe Quilicot is a full-time writer and part-time blogger. In his spare time, he occupies
himself with reading, gaming, collecting sundry items, and dabbling in esoteric arts.


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