After announcing a new “replay” feature earlier today, Google has let loose yet another Twitter-related update directly from the microblog’s Chirp Conference developer convention in San Francisco: Google Follow Finder.
Google Follow Finder is an experimental new service, the freshest off the feature and app idea incubation hub Google Labs which aims to help Twitter users discover more people to expand their network. It is also the latest in a line of Google-Twitter integration features buoyed by Google’s real-time search technology and one of the first implementations of Twitter’s recently rolled out @anywhere platform of developer tools.
“This integration is based on Twitter’s new @anywhere frameworks, which make it easy for any site to add Twitter functionality.” said Aaron Wise, Associate Product Manager over at the Google Blog. “We’re using the frameworks to provide dynamic information about Twitter accounts and one-click following.”
The service features a dead simple interface; all you need to do is enter your own Twitter user name and it will generate a recommended list of people you might be interested in following (Tweeps you might like) as well as the people whom you share common friends with (Tweeps with similar followers). You can also find more interesting people to follow add by typing other Twitter user names. Clicking on the Follow button will automatically add them to your following list.
This search result is based on an analysis of your public social graph information and, in regard, is comparable to Facebook’s friend suggest feature located on the social network’s right sidebar.
With Twitter’s prominence as the primary communication tool for most individuals, Google Follow Finder gives the microblogging service more value by making it even more compelling of a platform for marketers. It enables easier brand discovery and a way to reach influencers and their followers, which will then provide for a more expansive dissemination of information.
Tags: @anywhere, Google, Google Follow Finder, Microblogging, Real-time Search, Social Media, social networks, Twitter, twitter tools
