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Facebook Adds More Bells and Whistles to Messenger Bots

September 13th, 2016 by | No Comments

Image by developers.facebook

 

Good news for Facebook business pages; the platform’s Messenger bots can now be used as standalone storefronts! Last Monday, the company added new features including a Buy button, native payments, and link bots to Facebook ads, allowing companies to do away with services like Stripe or Paypal, thus making it easier to increase sales through the app.

From a consumer’s perspective, it’s now possible to buy products from a bot without leaving Messenger. Users can automatically plug in the credit card and address indicated in their Facebook Messenger profiles when buying something from a bot.

Aside from the added convenience that Messenger bots bring, Facebook is also giving bots new tools to help businesses increase their sales through the app. For instance, companies can now add links to their ads that direct shoppers to their bots. Through a strategically-placed discount code in the ad or their welcome screen whenever a customer clicks to open a conversation thread with a bot, marketers can use this option to promote Messenger-only promotions or discounts.

Through image thumbnails and custom web pages, companies can also use Facebook’s new features to personalize and improve how their products are displayed in the Messenger app. Furthermore, bots can now provide shoppers with button-only, keyboard-hiding prompts that make it easier for them to send their location to the bot, pick a color for a product they’re looking at, or to select a particular product from a row of images.

To increase engagement and interaction among users, Facebook now allows users to share individual messages with their friends via the Messenger app. A bot can show one user a product, say a shirt or a bag that her friend might like, and she can send it to them through Messenger, including a Buy button so that the recipient could purchase the product almost immediately.
 
 

About the author:
Jehan S. Ismael is a full-time writer and editor for a leading Internet Marketing firm. She has a love-hate relationship with food, likes to listen to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.


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