Facebook unveils App Center

May 10th, 2012 by | No Comments

Social media giant Facebook unveils App Center

Social networking giant Facebook has announced that will be rolling out a new component to its social media ecosystem with the App Center, a new place for its 900 million users to easily find apps. Set to be launched within the next few weeks to be easily accessible to users on the Web, and on the Android and iOS Facebook apps, the App Center will also provide a platform for developers to offer and market their apps.

In a manner of speaking, this seems to be a natural progression in Facebook’s growth, given their massive presence on the social Web, and with almost every application online having deep integrations with them. And of course, let’s not forget the recent influx of apps meant for Timeline.

But instead of just hosting the growing Timeline app community, the App Center will instead be a platform for showcasing and fostering mobile and Web apps as well.

“For the more than 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga.” the company announced via a post by Facebook engineer Aaron Brady on their Developers blog.

Along with it, the App Center will come with its own dashboard, allowing users to browse and rate apps through dedicated app detail pages. However, unlike most app stores, Facebook’s venture will be behaving differently. While mobile apps will be on its selections, you won’t be able to purchase them from within Facebook. This makes the App Center more of an app showcase than an actual store.

If you find an app compatible for your mobile device, and would like to download it, App Center will instead direct you to those apps’ product page on either Apple App Store or Google Store. For this, it is required for mobile apps to use Facebook login.

As part of introducing the App Center, Facebook is also calling on app developers to create their own app detail pages in order for their apps to be listed on the service. Of course this is something that should initially be done to enable them to establish their products on Facebook to better market their wares, and to make them easily searchable even for non-Facebook users.

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