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Facebook’s New Explore Feed Can Improve Your Posts’ Organic Reach

October 24th, 2017 by | No Comments

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Over the past several years, many users have complained about Facebook stifling the organic reach of the content published on their pages. Now, the social media platform has rolled out a possible solution for improving the organic reach of posts published on Facebook Pages on the desktop site.

From prioritizing paid content, to giving more importance to posts from friends and family, Facebook has made it more difficult for public pages to extend their scope and reach audiences unless they cough up extra dollars for advertising. With Facebook’s new Explore Feed, users can find posts from pages that they don’t follow, which would be unlikely to show up in their news feeds otherwise.

Previously only available on mobile devices in the main navigation, Facebook’s new Explore Feed has already become available for desktop users. On mobile, the feed is in the main navigation under the More menu. Meanwhile, on desktop, the Explore Feed can be found on the left side of the sidebar, within the Explore section, where users can also find links to other Facebook features like Events, Groups, Pages, Moments, and Saved Items.

Posts that appear in the Explore Feed have been selected based on specific users’ interests, so it’s not as though they’ll find something in their that’s completely out of left field. The idea behind the feed is to help users discover more content across the network, beyond posts from friends and Pages that they already follow. According to Facebook, the Explore Feed is a complementary Feed of popular articles, videos, and photos that have been automatically customized for each user, based on content that they might find interesting.

The overall goal, of course, is to increase users’ time on the site or on the app. This allows Facebook to serve more ads in between the content, in videos, and elsewhere. And although the Explore Feed doesn’t have any ads (yet), many consider it to be a second-tier News Feed that the social media network could monetize in the future.
 
 

About the author:
Jehan S. Ismael is a full-time writer and an editor for a leading digital marketing firm. She has a love-hate relationship with food, likes listening to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.


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