Free Lunch: Easy and Effective Ways to Market Your Brand at No Cost

January 9th, 2018 by | No Comments

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Ask any new business owner what the most challenging aspect of building their brand is and he’ll likely point you to the task of reaching and retaining customers. Marketing a new business or product can be a costly, time-consuming endeavor—something that many business owners will find difficult to spare.

Small to medium-sized businesses and startups generally don’t have the resources to outsource their marketing needs to established firms. But there are a few marketing tools and strategies available to business owners that don’t require them to burn a hole in their pocket.

Here are some helpful ways to market your small to medium-sized business for free:

Establish local awareness.
Launching a local presence by getting coverage in local papers, trade magazines, and websites can establish brand recall and educate people about your business, which can drive new customer acquisition. Start by getting in touch with publications and writers that cover your industry, as well as local businesses. When you have a grasp on the content that they normally publish, craft a pitch around your business that will pique their interest.

Use email marketing to increase lead generation and customer engagement.
According to recent studies, email remains as the most effective digital marketing strategy, the one that delivers the best return on investment and the easiest to execute. Free email newsletters that offer timely information about your business, announce special promotions and events, or provide an inside look in your company can help build a community with your customers and current subscribers while keeping your product and business in their minds.

Leverage social media.
Social media marketing is free, easy to get started, and has a massive network of potential customer markets for you to tap into. The challenging aspect of social media marketing is increasing your followers and converting them into paying customers without wasting your precious time. Therefore, you must focus on value over volume; identify the social channels that reach your customers best, may it be Facebook, Twitter, Pinterest, Instagram, or LinkedIn. Provide your followers with something that’s relevant, interesting, and shareable. Begin by posting a few times each week and finding out who’s consuming your content and what they’re interested in, after which you can start ramping up your efforts.
About the author:
Jehan S. Ismael is a full-time writer and an editor for a leading digital marketing firm. She has a love-hate relationship with food, likes listening to rock and rap music, and enjoys reading books by self-absorbed writers like J.D. Salinger and Anthony Bourdain.

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