Getting Your Social Media Accounts Ready for the Holidays

November 5th, 2013 by | 1 Comment

Image by Tim Hamilton

If you’re thinking it’s too early to be jumping onto the holiday train – it isn’t. With Thanksgiving just weeks away and Christmas soon after, it’s about time you get your brand’s social media presence spreading holiday cheer.

This isn’t just for show, of course. Spreading the holiday spirit through your social media accounts will significantly help your digital marketing efforts. According to Mashable, 65% of shoppers turn to social media when looking for the perfect gift. And since the season is all about gift giving, you have to make sure your brand’s accounts look like reliable places to get those yuletide presents.

Here’s how:


Change Your Cover Images and Profile Photos

Since cover images and profile photos act as your front page material, it’s important that online visitors catch the holiday bug the very second they see your pages. Of course, this doesn’t mean your new images have to be in green and red. Play around with other Christmas colors and add a dash of your signature color scheme to make it your brand’s design. Also, make sure the cover image helps you sell; have it direct fans to new items, exclusive holiday deals, and interaction with your posts.

Not sure about cover image specs? Check out this article by TechieDIY.


Start Planning Those Holiday Promos

If you haven’t started planning your holiday promotions, then now is the time. Whether you’ve chosen to build a holiday social media app, run a photo contest, or give out online coupons, planning now will give you enough time to make sure everything is covered once you launch it. Take care of any loopholes so you won’t have any problems once people start lining up for freebies.

Find more promo ideas for the holidays here.


What other ways can you get your brand’s social media accounts ready for the coming holidays? Feel free to share your ideas by leaving a comment – we’d love to hear from you!



Edsel Mendoza is a writer, editor, and all-around nerd who enjoys video games and comic books. He is also a dedicated Planeteer who never travels without his stuffed monkey, Charlie, which he takes photos of everywhere he goes. Follow his tweets at @songjunkee1018.

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