Google unveils Google+ Pages for brands and businesses

November 9th, 2011 by | 1 Comment

Google+ introduces new pages for businesses and brands.

When Google took their first major step towards the social Web with Google+ earlier this year, many looked at it as a Facebook competitor; even as a savior from Mark Zuckerberg’s then security hole-ridden social empire. Of course, slow adoption during the first few months, and a few missing features and capabilities are to be expected from a new player in the field—even if it is a top brass Internet company like Google.

These have generally become part of Google’s reputation, keeping its products on beta for the longest time while it slowly fixed bugs, and introduced one feature after another. This week, the search engine giant unveiled a feature that allows brands to interact with their demographic on the social media site, dubbed Google+ Pages.

“So far, Google+ has focused on connecting people with other people.” said Google Senior VP of Engineering Vic Gundotra in his announcement. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ pages worldwide.”

Google+ pages is a feature that’s long been in the oven, waiting to finish baking before presented to users. Perhaps you’ll recall the first few months of Google+’s run, where businesses and brands who immediately went onboard and created their presence there were surprised when their profile pages were yanked off the social network. The company back in July then explained that they are building a feature that will specifically cater to businesses, and stated that it will far exceed the consumer profile in terms of its usefulness to business.

Flash forward to early November, and the promised business-geared feature rolls out for companies to take advantage of.

“For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour.” Gundotra said. “Google+ gives life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.”

In addition to these, the company also announced that Google+ pages are integrated into their search algorithms, making it easier for users to add brands to their circles right from Google Search.

A newly introduced feature called Direct Connect, also enables users to search for specific Google+ pages by typing in the plus sign and the name of the brand (+Pepsi, for instance) right on the search bar.

Google+ pages launched with a handful of partners that naturally have their own profiles on the site already in place. These include Pepsi, Angry Birds, sports teams Dallas Cowboys, and Phoenix Suns, band All American Rejects, and fashion brands Burberry, and Macy’s, among many others. The Muppets, in time for their upcoming film showing, even jumpstarted their Google+ pages with a scheduled Hangout chat session on the site.

Google+ pages further bolsters the social network’s position as a strong Facebook competitor, obviously directly competing with Facebook Pages. However, given Google+ pages’ current bevy of features takes the point in this round’s one-upmanship.

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